Experience

The Shilla Hotels & Resorts

• South Korea
• Hospitality
• 1 - 100 Employee

• Chief Operating Officer of GMS Duty Free Phuket Thailand

  • Nov 2017 - Present

  THE SHILLA DUTY FREE(A SAMSUNG GROUP COMPANY)GMS DUTY FREE CO.,LTD.Post: Buying and Merchandising, Marketing, Sales Operation, LogisticPosition: Chief Operating OfficerMission:∙ Manage P&L(Sales, GP, Variable/Fixed Cost, Depreciation, Marginal Profit, Pricing)∙ Build up Mid-Long term plan∙ Category management based on revenue contribution and profit∙ Invite new brand, manage OTB, Increase fulfillment rate for best item thru JBP∙ Open first Luxury DF outlet(Parallel import)∙ Open GMS online mall(Product, Promotion Plan)∙ Setup TA/Taxi commission scheme, Co-Work with sending company in China∙ Plan in-store promotion, Setup incentive scheme in order to improve productivity∙ Develop whole sales business(customer in Hong Kong)

• Senior Manager / Buyer / Travel Retail(Duty Free) Business / MD Division

  • Jan 2009 - Present

  THE SHILLA DUTY FREE(A SAMSUNG GROUP COMPANY)DUTY FREE B&M DIVISIONPost: Buying and Merchandising.Position: BUYER(SENIOR MANAGER)Mission:[Managing Buying and Merchandising]∙ Organize buying budget(OTB) and plan buying strategies∙ Buy brands' seasonal collection items based on analysis of trends in customer purchasing behavior and monitoring inventory∙ Control for monthly regular order∙ Manage delivery(Sell-in & Sell-out) and sales status of products∙ Allocate inventory(stock transfer) to each store based on analyzed statistical sales data and stock level[Store Planning]∙ Determine opening and closing of brands∙ Adjust location(floor plan) and space of each brands through their sales and market Trends based on category management∙ Participated in L.Vuitton boutique opening project at Incheon Airport∙ Manage planogram for Liquor and Tobacco∙ Work with brands for store opening and store renovation[Negotiation]∙ Negotiate for terms and condition - margin, shipment terms, payment terms, etc∙ Communicate with partners about operational issues on daily basis∙ Build up joint business plan with brand for the future[Marketing]∙ Plan new opening events and communicate to customers∙ Launch and present seasonal new design products and communicate to customers∙ Run staff incentive programs, plan markdown and seasonal discount promotions∙ Manage brands' marketing issues as advertisements, special events, etc[In charge of Brands]∙ Liquor & Tobacco(Apr. 2015 to Oct. 2017)- Diageo, Moet Hennessy, Old & New world Wines, Kor & Int’l tobacco ∙ Luxury Fashion(Jan. 2009 to Mar. 2015)- Leather: L.Vuitton, Chanel, Dior, Prada, B.Veneta, Loewe, Gucci, Balenciaga, Chloe- Shoes: Bally, Rossimoda, Santoni, A.Testoni, Moreschi.- RTW: E.Zegna, Armani, H.Boss, P.Smith [Consulting Project]∙ Category Management project with Boston Consulting Group - Negotiate with brand for T&C, relocation, fulfillment rate etc according to the result of category management



Bluebell Group

• Hong Kong
• Retail Luxury Goods and Jewelry
• 200 - 300 Employee

• Manager / Merchandiser

  • Aug 2007 - Dec 2008

  Christian Dior Couture Korea Duty Free Div. MD Team[Operational Support]∙ Prepare for seasonal OTB∙ Report monthly sales to HQ Paris regarding sell through, sales & inventory, monthly reassessment, delivery status, inventory status and competitor sales∙ Forecast sales target and analyze sales result∙ Plan and coordinate delivery in terms of stock assortment with HQ∙ Manage(transfer) stock for optimal stock level∙ Operate 11 boutiques(downtown and airport boutique)[Store and Staff Management]∙ Monitor and assess the performance of sales staff and plan incentive program∙ Train new product and VM∙ Others: recruiting staff, product repair, annual leave, etc[Communication]∙ Communication activities such as publications, VMD



Parfums Givenchy

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Manager / Merchandiser

  • Aug 2005 - Aug 2007

  Parfums Givenchy MD Team[Operational Support]∙ Monthly regular order/reorder (product, tester, sample and GWP)∙ Annual/monthly order forecast based on the annual marketing(A&P) plan∙ Control an inventory of each counter including tester and GWP∙ Report monthly sales analysis to HQ Paris and AP HQ Singapore ∙ Update product information for Lotte.com and Shinsegae mall[Marketing]∙ Provide new product information to magazine(Noblesse, Luxury, Vogue, etc)∙ Co-promotion with Mercedes-Benz∙ New product launching event at Hotel Park Hyatt[Store and Staff Management]∙ Monitor and assess the performance of sales staff and plan incentive program∙ Train new product and VM



IL COMMUNICATION

• Internship

  • Nov 2003 - Jun 2004

  Visual Merchandising[Research]∙ VM of Luxury brand(Faubourg St.-Honore, Avenue Montaigne, etc)∙ Maison&Objet, Premiere vision(Paris) and Salone Internazionale del mobile(Milan)∙ Analyze show window trend of luxury brand[Visual Merchandising]∙ Participated in Marques Avenue outlet VM project Visual Merchandising[Research]∙ VM of Luxury brand(Faubourg St.-Honore, Avenue Montaigne, etc)∙ Maison&Objet, Premiere vision(Paris) and Salone Internazionale del mobile(Milan)∙ Analyze show window trend of luxury brand[Visual Merchandising]∙ Participated in Marques Avenue outlet VM project



Manfield

• France
• Apparel & Fashion
• 1 - 100 Employee

• Internship(Merchandising)

  • Jan 2003 - Feb 2003

  [Operation Support]∙ Allocate inventory(stock transfer) to each store∙ Prepare for new collection for store manager∙ Analyze sale result and trend(S/S, A/W 2000, 2001 and 2002)www.manfield.fr [Operation Support]∙ Allocate inventory(stock transfer) to each store∙ Prepare for new collection for store manager∙ Analyze sale result and trend(S/S, A/W 2000, 2001 and 2002)www.manfield.fr