Sales Director

• Jan 2023 - Present

National Sales Manager

• Oct 2020 - Jan 2023

I manage key accounts all across Canada for Wayne Patrick Consumer Product's brand KushKraft. Build relationships with distribution/retail partners and engage with Provincial governing bodies to grow the KushKraft brand.

Sales Director

• Jan 2023 - Present

National Sales Manager

• Oct 2020 - Jan 2023

As the National Sales Manager I run the sales team and handle daily sales activities for each province in Canada. Engaging governing bodies, distribution partners and retail level to ensure sell-through. I also conduct educational sessions with budtenders, store managers and initial employees on a regular basis.

Chief Executive Officer

• Feb 2018 - Present

After 14 years of solid corporate sales experience I followed my dream and created my own sales consulting company to help develop sales teams for businesses in emerging markets. Leveraging my extensive background in corporate sales, I help new companies with successful lead generation, relationship building, CRM, strengthening their sales pipeline and training them in the negotiating skills needed to close deals. I’m a strong but compassionate leader with the ability to coach, advise, motivate and, if necessary, replace sales representatives in order to create and maintain a high performance sales team. My first success stories were mentoring the sales teams at two companies with great niche business plans but with no formal background in how to sell professionally. Starting from scratch I created a formal sales process and marketing strategy for them, instituted CRM and sales pipeline tracking and trained sales teams with zero sales experience into high performing teams that consistently deliver month after month, producing highly successful companies that are well respected in their industries and experiencing consistently exponential sales growth. Key Accomplishments Became a trusted and successful leader to companies with no previous sales leadership, developing a professional culture for start-up companies with no corporate experience Developed Sales/Marketing strategy from the ground up for two newly minted companies and starting them on a dynamic growth trajectory Entrusted with training all new hires, transitioning them from individuals with little to no sales experience into confident and productive corporate sales representatives Show less

Business Development Manager

• May 2014 - Jan 2018

As a Business Development Manager I was responsible for business acquisition and client retention through efficient pipeline management skills coupled with a sound understanding of relationships and value-based selling. Through tenacious prospecting including high volume cold calling, email follow-up, social selling and networking, I developed a new customer prospecting strategy that drove continuous high-value leads into the program. Based on my success the company expanded the BD department and I was given responsibility to mentor new hires to replicate my success. I partnered with regional sales and senior sales executives to educate and promote business development opportunities through discovery calls, product webinars and onsite product demonstrations to develop strong relationship foundations and accelerate pipeline growth. Key Accomplishments: Highly successful in creating new business opportunities as well as increasing sales to existing customers by selling additional products and services Increased dealership enrollment from 500 to over 800 (60% growth) within my first two months in the role Trusted right-hand for VP of Sales. Commended for work ethic and results and given increased territory and responsibilities Took complete ownership for sales pipeline by capitalizing on inbound leads and expanding business through referrals and retention of clients Maintained up-to-date database of key inputs, key business drivers, pipeline and sales and reported insights to Sales Manager on a weekly basis Identified new potential customers for all sources, including the competition. Cultivated a sales culture with the BDC team that reflected company’s “ONE TEAM” philosophy. Mentored new hires, identified skill/knowledge gaps and focused them on goals and expectations, developing a culture of accountability and ensuring that BDMs knew how to achieve the desired outcomes Show less

Account Manager

• Dec 2011 - Aug 2013

Trusted advisor to C-level executives in the manufacturing, oil and gas industries for Commercial accounts up to $100M in revenue. Manager and mentor for team of Lead- Generations sales reps. Conducted WebEx sales presentations to advance sales pipeline. Provided weekly sales forecasts and participated in meetings with Sales Manager. Key Accomplishments Surpassed $1M yearly quota Setup and performed multiple Oracle tech events for customers which resulted in 35% increased revenue for Canada East in 1 year Actively engaged, inspired and mentored new sales reps Recognized as Top Tech Sales Team (2012) Show less

Field Representative

• Aug 2011 - Dec 2011

Recruited as a Field Rep responsible for the Hamilton territory due to strong understanding of the sales process, excellence at generating leads, building relationships and closing deals. Responsible to discover and prospect new business opportunities while maintaining and strengthening relationships with established accounts. Conducted meetings/presentations with key decision makers. Highly organized to ensure required mix of generating leads while organizing daily travel schedule to call on existing and potential sales outlets. Excellent negotiation skills, able to balance persuasion with professionalism. Assisted Branch Manager to prepare for monthly forecast meetings. Key Accomplishments Restored trust and re-established on-going relationship critical key account (Arbour Creek Nursing Homes), reinstating and increasing significant revenue stream of products and services Show less

Inside Sales Representative

• Jan 2010 - Jul 2011

Built and maintained relationships with 62 reseller accounts in the Southern Ontario/Quebec territory in high-volume and extremely fast-paced environment. Acted as trusted advisor to assigned accounts. Leveraged deep knowledge of diverse breadth of product lines from Microsoft, HP, Oracle, IBM, Samsung etc. to provide most appropriate and cost-effective solutions that met Reseller needs. Generated accurate quarterly sales forecasts for Management team Key Accomplishments Leading Revenue Growth provider for 9 consecutive months Re-energized dormant accounts resulting in 43% revenue growth Conducted training sessions for both clients and peers, showcasing our offerings in a compelling manner Became primary Mentor for all new sales reps Show less

Sales Account Manager

• Nov 2005 - Dec 2009

Hired as a Sales Account Manager for this data security and encryption software company to assist with major commercial product line release of their SecureDoc solution Established and cultivated relationships with SMB companies and partners. Identified security needs and planned out business strategies via on-site meetings, presentations, networking events and tradeshows. Organized and conducted webinars and training sessions. Prepared quarterly sales forecasts for Sales Director. Key Accomplishments Promoted to Channel Sales Team within 1 year Captured 37% revenue increase in the SMB market within the 1st year Initiated and maintained strong partnerships with 12 new VARs Surpassed yearly quota for 10 consecutive months, reaching 160% of sales target Show less

Brand Ambassador

• May 2005 - Jan 2006

Setup and conducted promotional events for Sleeman and Microsoft Xbox throughout southern Ontario. Worked closely with Sleeman/Xbox Sales Representatives throughout full cycle from event set-up and logistics through lead capture, statistical analysis and presentation of results to upper management. Key Accomplishments Represented company’s products and services at major tradeshows and regional customer events Utilized my comprehensive understanding and knowledge of consumers to identify and communicate how our solutions meet their needs Generated pipeline leads and built initial relationships with new prospects Top pick of all Brand Ambassadors, consistently chosen by Marketing Team to participate in premier events and attending the maximum number of events of all team members. Due to my superior performance and results my seasonal contract was renewed and extended into the following year Show less