Experience

Glenkeir Whiskies Ltd

• United Kingdom
• Retail
• 1 - 100 Employee

• Head Of Ecommerce

  • Mar 2022 - Present



Rosses Consultancy

• Glasgow, Scotland, United Kingdom

• Digital Strategy Consultant

  • Feb 2017 - Present

  I am a highly experienced Digital Technology Professional with a successful track record of executing high-profile, global, multi-agency, multi-stakeholder digital & software programmes for a range of Businesses in the UK. A strong strategic planner with excellent analysis and leadership skills with a strong background in Software, Product Development, Marketing & Business, I use my full range of organisational, analytical and creative abilities to successfully deliver large, multi-faceted projects originating new or existing visions and objectives consistently delivered on time and budget. Looking for interesting opportunities in Glasgow and across the UK. Show less



IOLLA

• United Kingdom
• Retail
• 1 - 100 Employee

• Head of Technology

  • Jul 2020 - Mar 2022

  Iolla is an emerging direct to consumer eyewear brand disrupting the Prescription Eyewear market with national and international ambitions delivered through a compelling brand, market offer and technology base. Responsible for developing the Technology Strategy Roadmap to prepare the business for rapid multichannel expansion and delivering a technology driven customer centric experience. The roadmap comprises Enterprise Platforms designed to deliver a 360 degree view of the customer across ERP, DXP, Comms and API environments. These environments will delivered highly data structured, automated end to end manufacturing and customer personalised and automated engagement. Show less



Edrington

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Digital Strategy & Delivery

  • Feb 2017 - Jun 2020

  Responsible for developing Global Digital Technology Strategy to support Brands online marketing activities. This involved working with key stakeholders within the business globally to educate, inform and drive positive business change through digital transformation, in particularly as the business managed the transition from B2B to a more B2C outlook. Delivered Global Strategy working with the specific challenges of regulated products of FMCG brands within the Food & Beverage sector. Led Marketing Tech Vendor Selection including Enterprise Digital Experience Platform for all web communications, eCommerce platform and other consumer touchpoints. This involved working to develop CRM Tech Strategy across various consumer touchpoints including Acquia, Salesforce CRM Suite, Commerce and various ESPs. Responsible for key technical partner relationship management to ensure best in class technical Delivery Partners across all tech platforms. Show less



360 Ltda

• IT Services and IT Consulting

• Digital Marketing Lead

  • 2013 - Feb 2017

  Digital Marketing Lead: City Legacy (2013 - 2016) Glasgow Ran the Digital Marketing Campaign for Athletes Village Homes Development working with a multi disciplinary team across all aspects of digital and traditional marketing to deliver unified campaign. Led Workshops with various stakeholder groups to define business requirements & key targets for project. Produced Marketing Strategy to Win Financial Support from Key Stakeholders Compiled Terms of Reference, Business Cases, Functional Specs & Briefs for internal & external teams to deliver digital & commercial outcomes. Managed disparate teams to deliver plan within defined budget & agreed timescales. Completed Project 2 years ahead of schedule and under budget. Managed ongoing performance analysis feeding into 4 phases of the project to improve performance. Liaised with key stakeholders across many corporate functions to secure support and successful delivery of high profile campaign. Show less



EventPhoenix

• Glasgow London

• Head Of Product Development

  • 2010 - 2013

  Event App Business providing smartphone apps to for event marketing. Led the entire Software Development Life Cycle. Clients included Philips, Capita, Johnson & Johnson, BAT and more. Head of Product: Various Projects (2010 - 2013) Developed Product Vision & Strategy leading to Product Roadmap Researched Market landscape producing terms of reference, business requirements, functional spec, use cases and delivery plan. Developed Product Vision & Strategy leading to Product Roadmap Led the Multidisciplinary Team to deliver initial product launch within 16 week timescale. Introduced Agile Methods of Working to the team (SCRUM) acting as SCRUM master day to day. Successfully launched Apps natively on Android and iOS. Utilised Agile approach to implement numerous client projects using core product with specific client modules. Led Client Meetings with numerous stakeholders to shape implementation, ensuring maximum support, clear understanding of agreed scope and successful delivery within very tight timescales. Shaped Client implementations to match overall Product Vision Managed multiple concurrent projects successfully on time and within budget. Led the Marketing Communications Strategy and focus on key B2B sector within events market. Show less



Connecti

• Glasgow / London

• Product Director

  • 2002 - 2010

  Award winning Marketing Automation Software business working with major brands including Toyota, Thames Water, American Water, Chile Water, DFS and more. Product Director: Toyota GB (2002 - 2006) Analysed existing business processes within marketing function across entire sales network Developed Original Product Vision & Strategy for Dealer Marketing Platform for client producing Product Specification & Roadmap Developed UX & UI Design Processes to ensure rapid successful deployment.. Compiled multidisciplinary team to deliver initial project launch within 26 week timescale. Delivered project following PRINCE2 principles adjusted to ensure project successfully delivered within a flexible framework. Managed technical team motivation and expectations to ensure positive working environment within demanding timescales and client demands. Integrating CRM systems into new digital platform to maximise business impact. Drove the Product roadmap towards transforming ever greater manual processes into streamlined, measurable and sustainable digital processes. Product Director: BrandFast; various projects (2006 - 2010) Produced new Product Strategy to launch spin off Product into new market vertical - Ad Agencies. Developed Product Vision and Roadmap working with Project Manager to deliver technical specifications and use cases. Implemented UX & UI Design processes to drive stakeholder engagement & customer usage. Compiled multidisciplinary team to deliver initial project launch within 26 week timescale. Delivered project following PRINCE2 principles adjusted to ensure project successfully delivered within a flexible framework. Introduced process of continuous product improvement through iterative development process. Managed Day to Day Team Meetings ensuring rapid delivery within time & budget constraints. Worked with Sales & Marketing functions to guide Product towards Product Launch assisting in early stage Pre-Sales Consultancy. Show less