Experience

MHP/Team SI

• United States
• Advertising Services
• 1 - 100 Employee

• Insights Specialist

  • Aug 2021 - Apr 2023

  New Orleans, Louisiana, United States •Produce industry-unique insights via creation of a proprietary attribution method for Traditional Media •Arrange, clean, and analyze myriad clients’ datasets to glean useful marketing information •Create trackable custom goals and events using GTM to gain a more complex understanding of visitors •Develop further visualizations using GDS (Looker), Adverity, and Qlik •Revolutionized the company’s data competency by advocating for the creation of clean data repositories



New Orleans Saints

• United States
• Spectator Sports
• 100 - 200 Employee

• Business Intelligence Intern

  • Sep 2020 - May 2021

  New Orleans, LA, United States January 2021 - Present: • Utilize Python to process thousands of observations from Alesco Data regarding customer leads • Employ Principal Component Analysis (PCA) and Non-Negative Matrix Factorization (NMF) • Visualize the data using Tableau, hierarchal tree analysis and t-SNE after aforementioned feature selection • Apply unsupervised learning methods such as K-Means and Hierarchical Clustering on the data • Entrusted with proprietary information August - December… Show more January 2021 - Present: • Utilize Python to process thousands of observations from Alesco Data regarding customer leads • Employ Principal Component Analysis (PCA) and Non-Negative Matrix Factorization (NMF) • Visualize the data using Tableau, hierarchal tree analysis and t-SNE after aforementioned feature selection • Apply unsupervised learning methods such as K-Means and Hierarchical Clustering on the data • Entrusted with proprietary information August - December 2020: • Completed special project with the organization that required examination of sales and CRM data • Explicated revenue trends from various data sets containing millions of observations • Sourced external data through Fantasy Sports data to provide a more thorough analysis • Cleaned and symmetrized many irregular data sets in R to facilitate and propagate further analysis • Determined positive correlation between key business metrics over time using a panel linear regression • Presented findings and recommendations to the Head of Business Intelligence for further utilization Show less



New Orleans Arts District Association

• United States

• Marketing And Promotions Intern

  • Jan 2020 - May 2020

  New Orleans, Louisiana, United States • Responsible for the marketing and promotion of Arts District New Orleans • Led the social media initiative to increase brand awareness and image • Encouraged gallery attendance by updating pertinent exhibition information on the website using Wordpress



Big Easel Collective

• United States
• Design

• Artistic Operations Intern

  • Jun 2019 - Aug 2019

  Greater New Orleans Area • Spearheaded social media strategies for an art marketing startup • Researched and enacted strategies for the nascent social media account • Started a dialogue with local New Orleans artists regarding advice for the direction of the company • Adapted frequently to different aspects of the multifaceted position



Camp Robin Hood

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Summer Camp Counselor

  • 2014 - 2017

  Freedom, NH • Organized and led groups of children ages ranging 8-15 y/o • Facilitated day to day activities of a hygienic, athletic, and artistic nature