Experience

The Movement Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Managing Director

  • Jul 2017 - Present

  - Oversee the operations at a rapidly expanding events company. With a portfolio of events in 30+ cities in the U.K (including London, Birmingham, Manchester, Edinburgh, Glasgow & Cardiff) - Drove growth from 11 - 30+ cities between Dec '19 and July '21. - Drove growth from 5-11 cities between Sept '18 and Dec '19 and 1-5 between Sept '17 and Sept '18. - Exceptionally exciting role with the opportunity to partake in the development of extremely diverse event brands. Including Freshers/Student specific brands, Cirque, Wonderland, Appreciation Parties, Food & Beverage & many more. - Utilised cutting edge techniques in social media & marketing, with high success rate and experience in converting clicks into sales, and sales into a sell out. - Worked with the leading Venue operators in the U.K. as well as many independent spaces. Including The Stonegate Pub Company, REKOM, Revolution Bars PLC, Coyote Ugly Saloon Bars & more. Milestones - July 2017, formation of LTD company from sole trader. - September 2018, we saw over 4000 attendees across events in Birmingham, Bristol, Cardiff, Exeter & Plymouth. - September 2019, expanded further North and into Central England. We saw a strong year of Freshers despite University numbers nationally being down, yielding over 10,000 admissions across our events in Liverpool, Manchester, Reading, Swansea & Surrey. - With the nationwide expansion of company we now project 100,000 admissions for 2021. Experience of promoting & operating regular weekly sessions. - To drive footfall to the Venue on various week nights, tasks included: • creating branding, content and utilising our social media & physical networks. • ensure this content appealed to young professionals & students. • artist liaison & PA bookings, to help support the branding growth and appeal. Show less



Self-Employed

• Birmingham, United Kingdom

• Freelance Event Manager

  • Jun 2016 - Present

  Whilst running my own event brands & company, over the years I have also utilised my experience by working as a Freelance Event Manager in the nightlife sector. I have worked for a number of venues in London, the Midlands and the South West. My roles have included: • Liaising with Venue management, the sales team and occasionally promoter prior to the event to assess their needs & requirements for the event. • Assist on the day of the event to help with and co-ordinate any necessary venue set up (tables, decor etc.). • Be present and available at all points throughout the night to ensure a smooth running of the event. • Management of any event staff such as box office staff, sound & lighting staff and backstage staff. • If required, be responsible for the management of a promotion team to drive footfall to a venue. • Assessing any disruptions to an event, and rapidly co-ordinating and executing a plan with the Venue and event team to deal with these. Show less



The Movement UK

• Plymouth, United Kingdom

• Event Organiser & Brand Manager

  • Mar 2015 - Jun 2017

  - Generated my own experience in the events sector whilst at University. Experience in: • Event Planning - knowing what would make a successful event, brainstorming with a team. • Asset Gathering - both digital (graphics) and physical (music, decor, etc.) content. • Venue Liaison - negotiating with the venue to allow us to host our event with them • Marketing & Promotion - creating & implementing marketing strategies, utilising promotional platforms such as social media and physical such as the use of flyers, ticket reps etc. • Event Managing - successfully running the event on the night whilst in contact with Venue management & Performers to ensure a smooth outcome. - Established 'The Movement UK' as a brand and a sole trader in March 2015. - Core primary aim of 'Revolutionising the Standard in Nightlife Entertainment". - Created content driven events in my free time alongside my studies. - Observed a gap in the market, with a lack of more entertainment driven events not being delivered to the large student and professional population. - Utilised previous contacts within the performing arts industry gained from past employments, to create a diverse product that was set apart from the local competition. - Created an immersive experience in the environment of a 250 capacity bar with positive feedback. - Across 3 events and over 4 months, attendance increased from 100 to 1200 as the popularity of the brand grew. - Adapted to growth - ensuring to increase the amount of entertainment as the numbers also increased. - Themes were implemented for our product to ensure we stayed ahead of the competition (this also allowed us to experiment greatly with event decor). - Themes included big production style nights, a circus themed halloween night, a 1920s speakeasy night & an Alice in Wonderland inspired night to name a few. - By October 2015, the demand for our product was so great we were consistently selling out days before the events. Show less



Eclectic Bar Group

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Promotions Specialist

  • Jun 2015 - Oct 2015

  - The only "in-house" member of the Coalition Venue's promotion staff (a busy, multi-functional Venue on Brighton's seafront in the heart of the city). - Acted as a Promotions Specialist, liaising between the various Promoters of the Coalition site in Brighton and the Venue management. - Observed the working relationship between the Promoter and the Venue. The role allowed me to: • further develop my understanding of what makes a regular weekly session successful, • observe the Promoters constantly developing their content to appeal to the needs of their clientele, • observe the Promoters continually utilising changing trends and techniques in social media marketing to sell their product, • observe the Venue working with the Promoter, expressing their ideas, concerns & expectations of them. One notable experience I had whilst being in this position was observing the handling of an accused copyright infringement. This has since developed my understanding of branding trademarks & copyright, and intellectual property within the nightlife & events industry. Show less



Revolution Bars Group PLC

• United Kingdom
• Hospitality
• 700 & Above Employee

• Promotions Manager

  • Oct 2013 - Jun 2014

  I embarked upon this role at 18 when I left sixth form for my gap year. I had an interest in events, sales and marketing, and was keen to hone these skills during my year out of education within the social environment of the hospitality industry. Whilst initially starting as a bar tender at the venue, my passion towards sales and generating footfall was noted by the management and I was offered the role of Promotion Manager within the company. I was the first Promotion Manager at the site, a position which I held for a number of months before leaving the city for University. I was also the Promotion Manager of the site during a six-figure investment that transformed the venue into Broad Street's premium drinking and dining venue. I worked the launch nights following the "evolution" which greatly exceeded target expectations. My primary roles as Promotion Manager at the venue included: ▻ manage and incentivise a street promotions team, ▻ create & implement strategies to drive footfall to the venue, ▻ create midweek content to drive a student clientele to the venue, ▻ liaise with management regarding strategies, ▻ liaise with external promoters. I also personally created "promoter training" presentations, which helped our street promotion team increase footfall to the venue. It focussed on the use of more open-ended questions to create a dialogue with the customer, building rapport and trust. Thus, creating an easier way to sell our product to our clientele with a much higher success rate. Whilst Promotion Manager at the venue, I also planned and executed my first nightlife event on a midweek Tuesday night. The night was a resounding success, garnering praise form all levels of the team & management at the venue. This gave me my first flavour of the nighttime events & entertainment industry, which ultimately influenced my decisions thereafter and my career to date. Show less



Vodbull UK Limited

• United Kingdom
• Events Services
• 1 - 100 Employee

• Promoter

  • Sep 2013 - Mar 2014

  In order to gain more experience of the student events market, I embarked upon a role as a Promoter within Vodbull UK. Vodbull provided me with the opportunity to hone my marketing skills. I worked shifts that involved marketing Vodbull's various events to the mammoth student population across Birmingham's universities. This involved working both day shifts and night shifts, giving me invaluable experience of both and highlighting the differences between the two, and how best to engage with each clientele. Through working this role, I was able to grow my own network base and was introduced to the power and value of networking. With consistent engagement of this network and listening to their needs, I was able to routinely sell Vodbull's product to them. Show less



Gatecrasher Group

• United Kingdom
• Musicians
• 1 - 100 Employee

• Promoter & Independent Ticket Seller

  • Sep 2010 - Aug 2011

  During my final year at secondary school at the age of 16, I worked as a commission based ticket seller for The Gatecrasher Group's under 18 events. I was consistent in being a top seller within this role, consistently earning the top seller awards for numerous events throughout the year and receiving incentivised bonuses. During my final year at secondary school at the age of 16, I worked as a commission based ticket seller for The Gatecrasher Group's under 18 events. I was consistent in being a top seller within this role, consistently earning the top seller awards for numerous events throughout the year and receiving incentivised bonuses.



TeenStar Birmingham

• Birmingham, United Kingdom

• Promoter & Independent Ticket Seller

  • Nov 2009 - Aug 2010

  Whilst in secondary school, I worked as a Promoter & Independent Ticket Seller for the under 18 events brand TeenStar Birmingham, promoting and selling tickets to social events alongside my studies. Whilst in secondary school, I worked as a Promoter & Independent Ticket Seller for the under 18 events brand TeenStar Birmingham, promoting and selling tickets to social events alongside my studies.