Creative Studio Manager

• Aug 2022 - Present

Responsible for the quality and the quantity of the output from both the creative and marketing team

Marketing Manager

• Apr 2022 - Aug 2022

Social Media Consultant

• Nov 2021 - Apr 2022

Producing, directing and editing video content for both advertising & organic content.

Digital Marketing Consultant & Producer

• Jan 2019 - Feb 2022

Managing a variety of business operations including digital marketing, design, & content team to service a range of clients on an array of strategies, shoots and other ventures. Managing a variety of business operations including digital marketing, design, & content team to service a range of clients on an array of strategies, shoots and other ventures.

Social Media Manager

• Jan 2020 - Sep 2021

• Integrating creative marketing strategies for a tech company’s array of products and updates on social media as well as through email, advertisements and other channels.• Adding a consistent and accurate voice to all marketing materials.• Developing a consistent flow of free social content, plus coordinating collaborations with topinfluencers and organizations in the respective product markets.• Analyzing product sales data, the impact of discounts on rate or purchase and tracking other key indicators to determine conversion goals.• Working with development team to create user friendly experiences for collecting feedback and joining ambassador programs

Digital Marketing Manager

• Jun 2018 - Jun 2019

• Head of team that ran successful creative digital marketing campaigns for major record labels• Lead efforts to integrate analytics and demographics into brand marketing and advertising strategy• Ideating, planning, executing and tracking results of budgeted marketing campaigns• Coordinating and directing large social media influencers and artists on set and with promotional posts• Creating new leads through networking and maintaining strong relationships with clients and vendors• Key contributor to creative direction and production

A&R

• May 2018 - Jun 2019

Discovered, analyzed, signed and developed recording artists. Garnered over 20 million streams. Directed merchandise production. Coordinated distribution of full length projects.

Digital Marketing Intern

• Jan 2018 - May 2018

• Marketing and creative input on the team devoted to rapidly expanding a youth entertainment media brand - 17 million plus followers on socials, musical.ly’s largest tastemaker and soon to be Gen Z’s MTV - Flighthouse• Production and set design assistant • Researching, contacting, and signing artists as an A&R. These stream monetization agreement deals favor artists and account for Create’s over 3 billion monetized streams per month.• Posting and making lyric videos for half-million subscriber YouTube channels• Producing video posts for Flighthouse and artist client's social media accounts• Designing photos and other visual elements for a plethora of clients including Marshmello• Gathering data, in spread sheets, on social media platforms and music streaming numbers through research across multiple sources• Creating agendas and scheduling meetings• Ordering company branded materials for events

Resident Assistant

• Jan 2018 - May 2018

Job responsibilities for the LA program RAs differ from that of home campus RA’s…• Focused on scheduling, planning and hosting events that aim to get students, spending a semester away, to explore all that Los Angeles has to offer.• Planned tours of different parts of the city, organized parties of 100+ guests, designed documents/directions to assist event goers, etc. • Facilitated team mentality within program culture by serving as a resource, and more importantly friend, to residents• Submitted weekly reports detailing event recaps, resident’s activities as well as opportunities for growth and improvement among the group.

Social Media Manager

• Mar 2017 - May 2017

• Scheduling posts on brand's Instagram and Facebook pages• Helping edit and shoot video content on high end cameras• Contacting influencers and artists to collaborate with and increase brand awareness• Aiding the design of products with brand's founder• Creating DIY inspired products to add meaningful difference between items and extend product line • Scheduling posts on brand's Instagram and Facebook pages• Helping edit and shoot video content on high end cameras• Contacting influencers and artists to collaborate with and increase brand awareness• Aiding the design of products with brand's founder• Creating DIY inspired products to add meaningful difference between items and extend product line

Marketing Sales and Promotions Intern

• Aug 2016 - May 2017

• Student member of team dedicated to working towards increasing student attendance at Varsity Athletic events through internal and external sponsorship and promotions.• Create the promotional sports event calendar at the beginning of each season • Choose which events we have the most potential to increase fan attendance• Come up with different marketing tactics to create buzz around campus about each sports event• Promote IC gear, cash prizes, and food at sports events as incentives to attend games• Contacting vendors and marketing promotional opportunities to theme-related companies• Game day operations: Set-up/down, administering giveaways and promotional events, helping groups and clubs with their appearances, capturing pre-game and halftime promotional material on video and photo for the communications team

Campus Ambassador

• Nov 2016 - Apr 2017

• Responsible for spreading the word about AWAKE to fellow students on campus. Intertwining my campus life with night life to find social, academic, or athletic events to promote the brand at. I received thousands of samples a month that I found creative and fun ways to give away on and around Ithaca's academic campus. • I formed partnerships with the varsity athletics program as well as ones with musicians on social media as to try and provide a holistic brand representation and not focus to heavily in one area or another. • This was an opportunity presented to me by my advertising professor after my team had their brand as our semester-long case study in class.

Social Media Intern and Consultant

• Jan 2016 - Aug 2016

• Brand development, web site and social media page traffic growth, video editing, designing apparel for promotional and personal (in-house) use.• Responsible for posting multiple times a week on the Instagram page, which almost quadrupled it's follower count during my tenure.• Filming, photographing and editing footage from workouts, training and other events for lead trainer Steve Dagastino.• Responding to numerous requests, via Instagram direct message, from professional and collegiate perspective clientele about setting up workouts.• Centered and directed branding towards the brand on Steve's personal Twitter page to generate Instagram and web page traffic.• Responsible for helping plan and create an Instagram strategy for an extended period of time after my departure from my position to return to school.• Created buzz about brand and trainers on traditional and social media in both local as well as digital markets. Including an appearance, from head trainer Steve Dagastino, on ESPN Radio 104.5 The Team and an online article about work with USA Basketball standout and client Kevin Huerter.• More than tripled follower count and more than doubled post reach.• Working with our brand's clients, high level basketball players, to create a social media relationship between them and the brand's page. Via shout outs, posts congratulating player on their achievements or commitments to high-major colleges such as Univeristy of North Carolina, Maryland, etc.https://www.instagram.com/dags_basketball/ | @dags_basketball