Experience

RACV

• Australia
• Civic and Social Organizations
• 700 & Above Employee

• Digital Content Producer - Commercial

  • Mar 2022 - Present



Danae Baggs Copywriting

• Melbourne, Victoria, Australia

• Freelance Copywriter

  • Jan 2020 - Present

  Since moving to Melbourne, I have offered my services as a freelance copywriter and content writer. I have worked for several different clients in vastly different industries. My copywriting website is below and includes my portfolio. Since moving to Melbourne, I have offered my services as a freelance copywriter and content writer. I have worked for several different clients in vastly different industries. My copywriting website is below and includes my portfolio.



Wildfire Sports & Trek

• Copywriter

  • May 2017 - Mar 2022

  Wildfire is a rapidly growing outdoor sports shoes, apparel and equipment store stocking over 10,000 products. I started at Wildfire as a warehousing assistant, but I knew that I could improve the company's ecommerce business by putting my honed writing skills to work. • Wrote highly SEO-friendly product descriptions for over 3,000 premium and specialist products • Researched and implemented winning social media and eDM strategies to increase viewership • Edited and proofread copy from guest writers and other staff members • Collaborated with other department teams to identify useful content ideas and map out strategies KEY ACHIEVEMENTS • Tripled Wildfire’s organic website traffic in 2 years • Boosted first page keyword rankings by 54% • Directly helped raise sales by almost $2 million during my tenure • Increased viewership and followers by between 50-100% per month When I relocated to Melbourne, Wildfire agreed to let me continue working for them from home rather than lose my copywriting expertise. Show less



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Publishing & Project Management

  • Feb 2018 - Jun 2018

  I assisted Wiley’s production team to edit, proof and check their line-up of tertiary textbooks across a range of subject areas such as accounting, anatomy and psychology. • Proofread and line edited textbook copy • Sourced stock images for publication • Performed final checks before printing I assisted Wiley’s production team to edit, proof and check their line-up of tertiary textbooks across a range of subject areas such as accounting, anatomy and psychology. • Proofread and line edited textbook copy • Sourced stock images for publication • Performed final checks before printing



Alex Adsett Literary

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Literary Agent Assistant

  • Jul 2017 - Nov 2017

  • Read and examined submitted manuscripts by authors looking for representation • Determined whether manuscripts should be accepted or rejected • Wrote feedback to authors, internal notes on each manuscript's strengths and weaknesses, and rejection letters • Developed pitches, marketing strategies and market placement for potential accepted manuscripts • Attended pitching sessions with Alex Adsett and helped decide whether to accept or reject offers to email manuscripts in • Read and examined submitted manuscripts by authors looking for representation • Determined whether manuscripts should be accepted or rejected • Wrote feedback to authors, internal notes on each manuscript's strengths and weaknesses, and rejection letters • Developed pitches, marketing strategies and market placement for potential accepted manuscripts • Attended pitching sessions with Alex Adsett and helped decide whether to accept or reject offers to email manuscripts in



Advance Academics

• Brisbane, Queensland, Australia

• Academic Mentor

  • Feb 2015 - Jun 2017

  While attending university, I tutored high school students across a broad range of subjects: mostly English literacy and essay-writing. • Helped students to gain a deeper understanding of writing principles and concepts • Edited and proofread reports, essays, assignments, creative writing pieces and more • Coached students in life skills such as time management and stress management • Communicated with family members and teachers of students to develop a program best suited for their needs • Monitored the progress of students and made adjustments in lesson plans when necessary • Achieved high client satisfaction ratings due to increases in academic performance and better grades. Show less



QUT (Queensland University of Technology)

• Australia
• Higher Education
• 700 & Above Employee

• Communications Officer

  • Jun 2016 - Mar 2017

  I joined QUT International's Communications team as a university student following several successful internships and three years with QUT's Student Recruitment team as public speaker.• Researched, interviewed for and wrote news articles that were internationally disseminated• Successfully restructured QUT International's website information architecture to improve its cohesion and intuitive click-through use• Rewrote category pages and web pages to be most helpful and persuasive to prospective students Show less

• Student Ambassador

  • Mar 2014 - Dec 2016

  I worked for QUT as an undergraduate student in its Student Recruitment and Widening Participation divisions, both of which involved outreach to high school students. • Wrote speeches and delivered presentations and exhibitions to high school students• Led campus tours around the Gardens Point and Kelvin Grove campuses• Attended Open Days and answered prospective student questions• Assisted current university students with online technologies to manage their course and unit enrolment Show less



Queensland Poetry Festival

• Australia
• Performing Arts

• Arts Administratior

  • Jun 2016 - Aug 2016

  • Logged and checked prize entries against formatting and guideline requirements • Aided festival directors in maintaining relationships with sponsors, VIPs and artists • Helped raise community awareness and engagement through social media • Managed volunteers, artists and attendees over the festival week • Logged and checked prize entries against formatting and guideline requirements • Aided festival directors in maintaining relationships with sponsors, VIPs and artists • Helped raise community awareness and engagement through social media • Managed volunteers, artists and attendees over the festival week



Queensland Magazines

• Writing and Editing

• Journalist

  • Mar 2016 - Jun 2016

  I voluntarily undertook a four month internship as a journalist with Queensland Magazines (QM) during my final undergraduate year. QM is a collection of five niche lifestyle magazines with 829,726 readers and 1,204,053 annual page views. • Wrote a wealth of news, review, interview and feature articles, all personally approved by the Queensland Magazines Publisher • Adapted my style and tone to suit the corporation’s three different magazines' individual audiences • Rapidly learned how to navigate business software to maintain streamlined workflow Show less