Experience

2RedBeans

• Consumer Services

• Marketing Specialist

  • Oct 2016 - Present



Chinese Radio Seattle 西雅图中文电台

• United States
• Media Production
• 1 - 100 Employee

• Communications Coordinator

  • Apr 2016 - May 2016

  • Developed social media strategies, campaigns and content on Facebook and WeChat.• Edited news stories and audio using Adobe Audition.• Designed posters using Adobe Photoshop.• Produced live or recorded radio shows using audio recording and editingfacilities.• Utilized a strong background in communications, creating new marketingmaterials which may include website, events, signage, social media interactions,public relations and strategic communication pieces.• Wrote concise and compelling stories for press outreach in a variety of formats.



University of Washington Libraries Tateuchi East Asia Library

• Communications Manager

  • May 2014 - Dec 2015

  -Developed social media strategies, campaigns and content on Facebook and Wechat.-Edited news stories and audio using Adobe Audition.-Designed posters using Adobe Photoshop.-Maintained and updated the website using Wordpress. -Planned and executed publicity strategies and campaigns to promote the library’s brand and activity.-Developed and cultivated strong ties with the media to help generate visibility opportunities.-Sent event invitations, provided information, answered questions and set up appointments for interviewers.-Coordinated monthly forum event, invited speakers and promoted forum event through social media.-Collaborated with Seattle Public Library and Seattle Confucius Institute and other student organizations to promote monthly community forum, resulting in increasing audiences.-Conducted oral history interviews, recording and transcribing interviews.-Translated project-related documents to Chinese or English.



HUA VOICE

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Public Relations Communications Coordinator

  • Jan 2013 - May 2015

  -Developed social media strategies, campaigns and content on Facebook and Wechat.-Completed analysis of competitors in the same marketplace and interpreted and analyzed online traffic results, conversion rates and statistics using Google Analytics and Google Website Optimizer.-Edited news stories and audio using Adobe Audition.-Produced live or recorded radio shows using audio recording and editing facilities. -Drafted and distributed press releases, fact sheets and media invites, along with any other communication destined to the media and the general public.-Attended networking and media events, as well as meetings with clients, suppliers and partner organizations to discuss the different aspects of PR campaigns and activities.