Experience

SuccessFuel

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• VP of Marketing

  • Jan 2019 - 5 years

  Malvern, PA

• Division Director | Head of Marketing & Media Sales

  • Oct 2011 - 12 years 3 months

  Malvern, PA Division Director with P&L responsibility for four diverse digital business units. ~ Drive top-line revenue through email marketing, conversion optimization and new customer acquisition channels and strategies. ~ Lead a cross-functional team of sales reps, marketers, content writers and operations people to ensure consistent delivery of value to clients and customers and attainment of revenue targets. ~ Research, plan and manage execution of new market penetration and… Show more Division Director with P&L responsibility for four diverse digital business units. ~ Drive top-line revenue through email marketing, conversion optimization and new customer acquisition channels and strategies. ~ Lead a cross-functional team of sales reps, marketers, content writers and operations people to ensure consistent delivery of value to clients and customers and attainment of revenue targets. ~ Research, plan and manage execution of new market penetration and product and service development . ~ Partner proficiently with IT to create business requirements and project plans that support objectives and are realistically attainable within timelines and budget. ~ Provide sales enablement via lead generation, marketing collateral creation, new service offerings and audience analytics and insights.

• Marketing Director

  • Jan 2011 - Oct 2011

  Malvern, PA Promoted to co-manage the Product Marketing department (the area I started in). ~ Provided overall leadership of the Product Marketing department, including direct management of 3 marketers and 2 web designers. ~ Lead project management and prioritization of web design projects. ~ Interviewing and hiring of new team players for the department. Continued marketing leadership of the Executive Reports division, driving all marketing and channel execution and… Show more Promoted to co-manage the Product Marketing department (the area I started in). ~ Provided overall leadership of the Product Marketing department, including direct management of 3 marketers and 2 web designers. ~ Lead project management and prioritization of web design projects. ~ Interviewing and hiring of new team players for the department. Continued marketing leadership of the Executive Reports division, driving all marketing and channel execution and optimization leading to 4 straight years of growth - start-up to more than $1M annual revenue. In September 2011, I co-launched the ManageElite division (selling online management training via a subscription business model). As the marketing director: ~ Researched and conceptualized product design to support value proposition and customer needs and desires. ~ Wrote every word of direct response marketing copy for the website and email marketing efforts. ~ Grew business from start-up to $100k+ renewable revenue and 500 subscribers in less than one year, with phase two planning in place to grow by 100% or more in year two.

• Product Marketing Manager

  • Feb 2006 - Jan 2011

  Malvern, PA Part of the Product Marketing department that supports 12+ business units and product lines through a variety of marketing and analytical activities. Individual Responsibilities and Results: Conducted performance analysis and customer research and wrote marketing copy for B2B print publications for the Sales, Safety, Nonprofit and Administrative Professional market segments. Made data-supported recommendations to my editorial partners on content and cover story headlines designed… Show more Part of the Product Marketing department that supports 12+ business units and product lines through a variety of marketing and analytical activities. Individual Responsibilities and Results: Conducted performance analysis and customer research and wrote marketing copy for B2B print publications for the Sales, Safety, Nonprofit and Administrative Professional market segments. Made data-supported recommendations to my editorial partners on content and cover story headlines designed to increase trial subscription pay-up and renewals. Produced audio conferences and webinars for the K-12 audience that consistently beat revenue goal of $50k per year. Generated conference topics, recruited speakers, wrote direct-response landing page and email marketing copy, executed conferences and webinars and conducted performance analysis. In May 2007, co-launched the Executive Reports division (selling digital fast-read reports for B2B audiences). As the marketing manager, I grew revenue through business and marketing strategy and new product development. Tactically handled landing page and email marketing optimization, copywriting, competitive research and customer relations. Grew business from start-up to $1 million+ annual revenue by the third full year of operation.



Enterprise

• United States
• Travel Arrangements
• 700 & Above Employee

• Management Trainee

  • Jun 2004 - Feb 2006

  Jeffersonville, Pa Participated in the Management Training program with Enterprise Rent-A-Car. Learned superior phone and face-to-face customer service, sales and business development skills. Supported branch sales growth with tight fleet management, individual sales and superior customer service with a diverse group of individual and corporate customers and partners (Body Shops/Dealerships/Insurance companies).



Cross Valley Federal Credit Union | VAntage Trust Federal Credit Union

• Marketing Intern

  • 2003 - 2004

  Wilkes-Barre, Pa Duel marketing internship - paid and for college credit - at two local credit unions. Developed newspaper and radio advertisements, including copywriting and design. Secured the successful placement of several press releases in local print media. Strengthened each credit union's brand through design, production and dissemination of marketing collateral. Helped plan, promote and execute successful event at VAntage Trust Federal Credit Union that generated new banking accounts for… Show more Duel marketing internship - paid and for college credit - at two local credit unions. Developed newspaper and radio advertisements, including copywriting and design. Secured the successful placement of several press releases in local print media. Strengthened each credit union's brand through design, production and dissemination of marketing collateral. Helped plan, promote and execute successful event at VAntage Trust Federal Credit Union that generated new banking accounts for the credit union. Managed relations with outsourced marketing firm to produce trade show materials and a monthly newsletter with over 20,000 readers. Show less