Experience

techruiter.

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Head of Marketing and Creative

  • Jul 2022 - Present



ONE STUDIO

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jul 2021 - Jun 2022

  Initiated the start-up of the studio, wooing clients with my branding skills knowledge and experience. Headed, mentored and nurtured a team whilst working on the studio positioning and strategy. Initiated the start-up of the studio, wooing clients with my branding skills knowledge and experience. Headed, mentored and nurtured a team whilst working on the studio positioning and strategy.



Creed & Culture

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jul 2021 - Jun 2022



Government of Pakistan

• International Affairs
• 700 & Above Employee

• Brand and Design Consultant

  • Jan 2020 - Apr 2021

  I headed the repositioning, rebranding and strategy of many Pakistani institutions such as the National Police Force the National Cricket Team and the Train-lines. I was the first person in the history of Pakistan to gain permission to change the countries flag as well as many other heritage symbols. I headed the repositioning, rebranding and strategy of many Pakistani institutions such as the National Police Force the National Cricket Team and the Train-lines. I was the first person in the history of Pakistan to gain permission to change the countries flag as well as many other heritage symbols.



Ann Summers

• United Kingdom
• Retail
• 700 & Above Employee

• Creative Director

  • Jul 2019 - Apr 2020

  After spending two months in the ‘dungeon’ auditing products design aesthetics against sales performance, initiated a business wide rebrand which was the biggest change to the company since the appointment of Jaqueline Gold in the 1980’s. Using psychological, behavioural emotional experience focused design to enhance the customer buying experience I managed to creat new lines of products which are still some of the best performing lines to date. I experimented and created handpicked fragrances as well as tinkering with product mechanics.



Babylon

• United Kingdom
• Hospitals and Health Care
• 400 - 500 Employee

• Brand & Creative Development Contracting Associate

  • Jan 2018 - Dec 2018



LOVE ME BEAUTY LIMITED

• Advertising Services

• Creative Director

  • Mar 2016 - Jan 2018



Post Office Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• Studio Lead and Illustrstor

  • Jan 2015 - Mar 2016

  I helped build the first in-house studio for Post Office which is a British institution. I managed the teams performance and creativity levels as well as taking on an in-house mentoring role for budding designers. I launched some of the most successful and visually impactful campaigns in the institutions history. I helped build the first in-house studio for Post Office which is a British institution. I managed the teams performance and creativity levels as well as taking on an in-house mentoring role for budding designers. I launched some of the most successful and visually impactful campaigns in the institutions history.



Ice

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Creative Designer

  • Feb 2013 - Dec 2014