Associate Director of Analytics

• Sep 2021 - Present

Sr. Insights Strategist

• Nov 2019 - Sep 2021

Sr. Web Analyst

• Nov 2017 - Nov 2019

Sr. Web Analyst

• Aug 2016 - Nov 2017

Digital Analytics Lead

• Sep 2014 - Jul 2016

- Functional lead for web analytics- Led web analytics strategy- Defined and promoted web analytics best practices- Partnered with IT resources to define and promote coding best practices related to web analytics- Consulted with marketing, user experience and other areas on best use of analytics tools and resources- Directed implementation of A-B testing- Directed implementation and use of web analytics tagging- Led business unit efforts to transition off of our current content management system Show less

Web Content Manager

• Jan 2013 - Sep 2014

Define and execute content strategy, manage web content, use web analytics to promote better decision-making.• Focused the RIS Intranet – Used web analytics to identify the most-used content and led dozens of content owners to eliminate 8026 pieces of content. Simplifying the home page made it easier to find content and eliminating 63.1% of the site reduced maintenance from 64.4 to 35.6 requests per month.• Improved Form Architecture – Improved RIS web forms by eliminating old script, implementing jQuery, externalizing scripts, building new functionality and by teaching these things to five others. This has reduced support issues, improved maintainability, and simplified business processes. Show less

User Experience Consultant - Lead

• Jan 2012 - Jan 2013

Perform user research, conduct usability testing, and design and prototype web sites and applications.• Conducted User Research – In a 24 hour period, prototyped two versions of a user interface, wrote a usability testing script, scheduled informal usability testing with multiple users, and conducted the first few A-B usability tests. The qualitative data gathered provided clear direction on which design was better and additional data which resulted in a design that better aligned with the users’ mental models.• Field Research – Observed and interviewed users of two secure messaging systems, analyzed the usage patterns, and documented the findings, which provided a foundation of qualitative data upon which to base UI design decisions and project direction.• User Experience Design – Designed the user experience for a complex internal application, resulting in an application framework that scales to handle additional business segments, complex validation and management of complex business rules. Show less

Business Analyst Lead

• Jan 2008 - Jan 2012

Gathered and documented business requirements; improved reporting capabilities from our CRM system; integrated user research into the business analyst role; trained other IT roles on user research, web standards, and accessibility.• Marketing Campaign Reporting – Wrote requirements for and drove implementation of marketing campaign tracking, which provided the ability to measure the impact of specific marketing campaigns.• Project Leadership – Led my department’s effort to upgrade from IE6 to IE8 by testing applications, documenting application impacts, and communicating with departmental and cross-business unit stakeholders, resulting in minimal impact to the department and our business partners.• User-Centered Design – For an online subscription tool, interviewed potential users, arranged for usability testing, wrote the usability testing script, observed all participants, and collaborated with the usability testing facilitator to make recommendations based on the testing. This provided qualitative data about the users and led to more informed decision-making throughout the project. Show less

UI Developer

• Mar 2005 - Dec 2007

Designed, built and maintained the presentation layer of internet applications; supported knowledge management; raised and addressed usability concerns.• User Experience Evangelist – Presented the business case for usability, led training and awareness sessions, consulted with co-workers, and influenced both leaders and co-workers, all of which increased the attention paid to usability on cross-business unit projects.• Web Application Development – Designed and developed the view and controller layers of the Document Delivery Framework, an application that decreased costs associated with document delivery. Show less