Experience

Design Bridge and Partners

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Client Business Director

  • Apr 2023 - Present

  Team lead for the corporate vertical of the design and branding business, responsible for delivering revenue targets, motivating team and building long-term client partnerships. - Partner closely with Head of Strategy and Creative Director to drive cross-functional project delivery for a team of 25+ people - Work closely with creative tech team to deliver integrated technology experiences for brands, including Web 3.0 experiences, Metaverse spaces, generative tools, sonic, motion and animation - Team leadership for five direct reports - Global, regional and local clients include Coca-Cola, CapitaLand, HSBC, Trust Bank, bolttech, Telekom Malaysia, Infosys and Resorts World Sentosa Show less



Design Bridge and Partners

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Executive Client Director

  • Jan 2021 - May 2023

  I led Superunion's client servicing discipline across Singapore, Indonesia and India, managing a diverse range of projects, proposals and clients. Focus on creative project management, insightful strategy and award-winning ideas. Clients include Trust Bank (Standard Chartered + FairPrice Group + NTUC), Lazada, The Coca-cola Company, PropertyGuru, Frasers Property, TNB Aura and Zalora.

• Client Director

  • Jan 2018 - Dec 2020

  Oversee the client servicing discipline, managing a diverse range of projects, proposals and clients. Focus on agile project management, insightful strategy and award-winning creative. Clients include Lazada, Carousell, Citibank, Collins, Facebook, Frasers Property and SGX. - Key point of contact for senior client interaction, simultaneously managing multiple work streams whilst driving long-term strategic partnerships and growth - Develop new business proposals, work scopes and negotiate costs for design and strategy projects for clients across Asia Pacific - Oversee multiple project types, including strategic, design and internal employee engagements – deliverables include visual identities, brand strategy, websites, strategic insights, brand guidelines, corporate collateral and campaigns - Manage and mentor client servicing team, driving motivation and development opportunities for account managers and executives in Singapore and Jakarta - Serve on Superunion Singapore leadership team, helping to define structure and strategies for long-term company vision, growth and culture - Identify and collaborate with third-party vendors, including copywriters, artists, photographers and production companies, to facilitate execution and delivery of assets Show less



The Partners

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2015 - Dec 2017

  Led account serving team at The Partners, the world's most consistently awarded brand consultancy, managing clients across the APAC region through branding and identity projects. Clients included AirAsia, Visa, Allen & Gledhill, Collins and NET TV. Led account serving team at The Partners, the world's most consistently awarded brand consultancy, managing clients across the APAC region through branding and identity projects. Clients included AirAsia, Visa, Allen & Gledhill, Collins and NET TV.



SGK

• United States
• Advertising Services
• 700 & Above Employee

• Change Management & Communications Lead, APAC

  • Jun 2014 - Oct 2015

  Represented the APAC region as a key member of the global Change Communications team, reporting into corporate headquarters in the US. Change Communications: Led regional integration-related change communications and activities with regards to SGK's acquisition by Matthews International. Updated C-level management on integration progress. Change Management: Served as ambassador for regional change-related activity, representing the interests of 10 APAC offices on a global level. Regularly liaised with key regional functions including Managing Directors, IT, HR, Finance, Sales, Marketing and Operations. Employee Engagement: Identified engaging ways to communicate change and to encourage global employee integration and business education. Show less

• Client Experience Manager

  • Jan 2013 - Oct 2015

  Regularly engaged with teams across 10 APAC offices to drive strategic client conversations. Project experience spanned Australia, China, Indonesia, Japan, Korea, Pakistan, Philippines, Singapore and Vietnam. Trend-Hunter: Researched and identified branding and design trends across APAC region. Generated regional thought leadership pieces and contributed to global Anthem Sightings white paper on behalf of APAC.Client Relationships: Helped to develop strategies for packaging design, shopper and branding projects. Conducted qualitative consumer research. Led insights and analysis projects. Internal Relationships: Fueled internal teams with strategies and tactics to grow client relationships. Developed evocative case studies. Conducted inter-company research; developed and executed regional training programs based on needs identified. Salesforce.com: Trained and managed 60+ regional Salesforce users; maintained data quality, generated customized reports and supported ongoing user activity. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Supervisor

  • 2011 - 2012

  Led clients and internal teams through strategic and creative development for the Glad Trash and Food Storage portfolio, a joint venture between The Clorox Company and Procter and Gamble. Generated strategies leveraged across advertising and Integrated Marketing Communications platforms. Participated in identifying and planning long-term digital brand visions and objectives. Constructed and led creative briefing sessions designed to inspire creative teams. Wrote test concepts for product innovations and creative strategies for new product launches. Represented advertising discipline in IMC planning sessions and presentations. Garnered extensive experience in methodology and analysis of both qualitative and quantitative research. Managed and oversaw production of the final creative product. Show less



DDB

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive + Assistant Account Executive

  • 2005 - 2010

  Independently managed international and domestic TV, digital, and print productions. Served as competitive resource both internally and to clients; created and presented competitive analyses. Managed multi-million dollar non-working budget portfolios encompassing numerous brands. Trained and oversaw Assistant Account Executive and Advertising Intern in agency operations and client management. Managed the following accounts: ConAgra Foods – Banquet frozen foods, Chef Boyardee, Manwich, Marie Callender’s, PAM Cooking Spray, Ro*Tel, Snack Pack, Swiss Miss The Clorox Company – Clorox Equity Cleaning Platforms, Clorox Disinfecting Wipes, Glad Trash and Food Storage, Liquid-Plumr, Pine-Sol, Tilex St. Joseph Health System – California-based healthcare network Show less



Edge Marketing and Management

• Charlotte, North Carolina Area

• Account Manager

  • 2003 - 2005

  At Edge Marketing, I worked directly with the President of the company to develop branding opportunities and content integration within TV programming, TV specials and live events for both national and regional clients, in-house and on the agency side. Once clients were acquired, I managed them through the creative and production processes. Notable projects at Edge Marketing: The Menu – “Pop-culture” Television series on FOX Network - Created unique, branded integration opportunities within The Menu for potential clients and compiled sales presentations outlining brand exposure and media components for those opportunities. - Managed client accounts, including Cingular Mobile, Conair, JC Penney, Neutrogena and Subway, to ensure media, branding and sponsorship expectations were met. - Coordinated and oversaw live production of Cingular’s Create Your Own Concert, a concert for The Menu held at Atlantis, Paradise Island, Bahamas, for Sweepstakes fulfillment. - Directed content and branding of The Menu’s website. Conair Celebration of Gold – Live Event and Television special on FOX Network - Developed title sponsorship and broadcast integration elements for Conair. - Organized and managed Conair’s on-site activation with Mohegan Sun Casino, the venue of live event taping. Rock & Roll Gymnastics Championships – National post-Olympic Gymnastics Tour - Coordinated production and distribution of local advertising and promotional materials with Arena Marketing Associates and local gym owners in each city on the tour. - Organized Ultimate Olympic Clinics at local gymnastics clubs to gain publicity and press for tour. Show less