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Alex Lahvinenka

I worked with Danko for several years, and during this time, he had proven himself as an experienced Social Media / Digital Marketing Manager. He has vast knowledge on the subject and all the time had gone beyond expectations. I would recommend Danko to any Digital Marketing Manager position and am sure he will bring value to any team.

Milan Obradović

Danko is great guy. He does his work with smile, and people love him. But when pressure is rising - he is even better - ready to take over the toughest tasks, even if it is not directly in his job description - just to get job done. He reacts fast, takes responsibility, and becomes a leader. After the work is done, he is modest, and goes on next challenge. He was - and is - very valuable member of my team.

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Credentials

  • Advanced Google Analytics
    Google
    Jan, 2019
    - Sep, 2024
  • Advanced Content and Social Tactics to Optimize SEO
    Coursera
    Nov, 2017
    - Sep, 2024

Experience

    • Colombia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Head of Content
      • May 2022 - Present

    • Canada
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Digital Marketing Manager
      • Apr 2019 - Oct 2021

      - Implementing marketing strategy and managing B2B campaigns for Canada and USA market.- Work with internal and external stakeholders on a new products and services to gain more leads. We have added web conferences into a new channel of promotion, which resulted with 15% more leads in 1st year.- Product owner of a website/internal communication platform/conference presence. After site redesign we improved monthly visits by 30% more organic traffic.- Recommends & evaluates tools we could be using to improve our insight such as: Google Analytics, Ahrefs, Semrush, Screaming Frog, Yoast, Hotjar, Eventbrite, Mailchimp.

    • Serbia
    • Computer Software
    • Digital Media Manager
      • May 2018 - Dec 2018

      - Managing marketing team and campaigns around web portal. After 6 months entered the top 15 crypto news sites and increased new coin users by 11%.- Managing and monitoring performance/effectiveness of online marketing tactics such as SEO, SEM, Affiliate Networks, Email Marketing and Social Media across International regions.- Work in fast-paced team environment and flexibility to accommodate demanding projects schedules.- Implementation of an agile method and project management tools

    • Digital Media Expert
      • Apr 2016 - May 2018

      - Product owner of a community platform "Telenor ForUm" for external users. Platform that reached more than 700.000 users in first year.- In 2nd year organic traffic increase by 60% which caused reduced calls to call center and made savings of 15%.- Managing team as a Community manager on Jive external community platform.- Product owner of the official company chatbot, implemented on the official Facebook page.- Designed and created YouTube show Testeri on official channel. In three months channel raised for 30% more subscribers.- Responsible for all digital activities (SEM, content, influencer campaigns) related to the biggest Clash Royale tournament in SEE region. Tournament gathered 6000 players from SRB, MNE and BUL.- Responsible for various social media projects and campaigns

    • France
    • Real Estate
    • Sales, PR & Digital Consultant
      • May 2011 - 2017

      - Strategic planning and leading production of the communication plans and tactics.- Sales- Development and promotion through the online communication channels (website, social networksand services).- Pro bono project (helping friends get the best music festival in Serbia for classical, jazz and ethnomusic) - Strategic planning and leading production of the communication plans and tactics.- Sales- Development and promotion through the online communication channels (website, social networksand services).- Pro bono project (helping friends get the best music festival in Serbia for classical, jazz and ethnomusic)

    • Serbia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • PR Consultant
      • Apr 2014 - Mar 2016

      - Digital consultant - pioneer of digital sector in the agency.- Proven track record of managing online/ PR campaigns and projects for various clients in IT industry; FMCG; Pharmacy.- Developing and managing client's and agency's reputation on internet channels (website, social media, advertising). - Digital consultant - pioneer of digital sector in the agency.- Proven track record of managing online/ PR campaigns and projects for various clients in IT industry; FMCG; Pharmacy.- Developing and managing client's and agency's reputation on internet channels (website, social media, advertising).

    • Co-Owner & Creator
      • Sep 2012 - 2016

      The first web community which gathered beer lovers. Website Gde na pivo was pioneer in boosting beer culture in Serbia and was raising awareness about pubs, bars and beer-houses in which visitors could try good craft beers, various types of beer and discounts & promotions.- Helped more than 20.000 beer lovers to find their favorite beer The first web community which gathered beer lovers. Website Gde na pivo was pioneer in boosting beer culture in Serbia and was raising awareness about pubs, bars and beer-houses in which visitors could try good craft beers, various types of beer and discounts & promotions.- Helped more than 20.000 beer lovers to find their favorite beer

    • Serbia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Digital Specialist
      • Oct 2011 - Apr 2014

      - Developing online campaigns and projects, online communication for clients in various industries:FMCG, Telecommunication, Automobile, IT, Banking, Tourism, Tobacco. - Job included analysis,strategic development of the communication plan and tactics and evaluation. - Developing online campaigns and projects, online communication for clients in various industries:FMCG, Telecommunication, Automobile, IT, Banking, Tourism, Tobacco. - Job included analysis,strategic development of the communication plan and tactics and evaluation.

    • E-PR Assistant
      • Feb 2011 - Oct 2011

      - Prepairing content for social media- Designing copies - Prepairing content for social media- Designing copies

Community

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