Founder & CEO

• Mar 2023 - Present

We empower storytellers. RocketTools is an AI-powered SaaS platform reshaping digital marketing, lead generation, and brand perception while integrating storytelling for enriched brand engagement and conversion rates. In addition, RocketTools offers strategic consulting to maximize your marketing approach. We empower storytellers. RocketTools is an AI-powered SaaS platform reshaping digital marketing, lead generation, and brand perception while integrating storytelling for enriched brand engagement and conversion rates. In addition, RocketTools offers strategic consulting to maximize your marketing approach.

Managing Partner

• 2020 - Present

We provide support in strategy development and execution, corporate narrative, and story telling. Our strength is working with mature and turn-around companies in developing trust both within and outside the organization with the market, employees, or board of directors to drive growth and improve market perception. We work with a wide portfolio of companies but have a particular emphasis with the health care sector. We provide support in strategy development and execution, corporate narrative, and story telling. Our strength is working with mature and turn-around companies in developing trust both within and outside the organization with the market, employees, or board of directors to drive growth and improve market perception. We work with a wide portfolio of companies but have a particular emphasis with the health care sector.

Company Owner

• Mar 2021 - Present

Founder and CEO of a food and beverage wine and chocolate brand portfolio that includes an artisan factory with confectionery, chocolate bean-to-bar manufacturing, and winery. Founder and CEO of a food and beverage wine and chocolate brand portfolio that includes an artisan factory with confectionery, chocolate bean-to-bar manufacturing, and winery.

Client Partner and Senior Advisor

• Jul 2020 - Dec 2022

President ➣ Blue Cross and Blue Shield of Texas

• 2016 - 2020

Directed overall organizational and financial accountability for Texas Plan. Worked with Texas Plan leadership in creation of innovative networks, health care programs, and solidifying Plan as “Voice of Texas Healthcare” to ensure delivery of highest quality health care services in most cost-effective way for 6,000,000 members. Led overall operations for state’s oldest and largest insurer, including managing leadership team for sales and marketing, network development and health care delivery, government and public relations, and market strategy.• Grew overall membership by 2,000,000 additional members including addition of two of country’s largest cases (Employee retirement System of Texas and Teacher Retirement System of Texas).• Created Texas Plan Performance Department to radically change and improve plan performance metrics related to cost of care, resulting in move to number one in performance metrics in seven out of seven markets in Texas.• Opened first value-based care primary clinics in company history.• Achieved over $1,000,000,000 company turnaround in two years. Show less

Divisional Senior Vice President and Chief Medical Officer ➣ Blue Cross and Blue Shield of Texas

• 2014 - 2016

Managed overall market strategy for three regions of Texas, working with sales and marketing and network management teams to grow Texas membership through creation of innovative and customized networks and their respective product portfolios.

Vice President and Chief Medical Officer ➣ Blue Cross and Blue Shield of Texas

• 2013 - 2014

Served as chief health officer of division, directing overall health of almost 5,000,000 members and more than 6,000 employees. Operated as primary media and community voice for company in addition to directing team of externally facing physicians to assist in delivering company’s message. Worked internally and externally in directing healthcare and public policy strategy to support sales and marketing, network, and healthcare management, in addition to serving as lobbyist on government relations team. • Directed market presidents to create value within their regional markets by coordinating community investment, network contracting, and sales and marketing to increase overall population share and health of diverse geographic regions of Texas. • Supervised Texas Medical Affairs team working to develop and maintain clinical value proposition and to drive consistency of company message. Show less

Senior Medical Director ➣ Blue Cross and Blue Shield of Texas

• 2012 - 2013

This role includes working with national account customers on strategy and innovation in healthcare delivery including participating in white boarding and visioning exercises with c-suite executives on using healthcare benefits to model their future workforce. I also serve as an outwardly facing physician voice to organized medicine and and as a lobbyist.

Dermatologist

• Aug 2007 - Sep 2012

Managing Partner Dermatologist and Dermatologic Surgeon Managing Partner Dermatologist and Dermatologic Surgeon

Principal

• 2007 - 2012

Healthcare consulting firm specializing in business and communication strategies. Current projects include: marketing assistance for the pharmaceutical industry, development of a video social media website, creation of a public policy and legislative plan Healthcare consulting firm specializing in business and communication strategies. Current projects include: marketing assistance for the pharmaceutical industry, development of a video social media website, creation of a public policy and legislative plan

Associate Medical Director

• 2005 - 2007