Experience

Cherry Tiger

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Owner

  • May 2011 - Present

  Cherry Tiger is here to help brands take great leaps forward, strategically, creatively, profitably. Cherry Tiger is here to help brands take great leaps forward, strategically, creatively, profitably.



The JDA Group Limited

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jul 2007 - Feb 2011

  Our team worked really hard over this period to broaden the creative skill set and output of the agency, making it truly integrated, and brand-literate, rather than purely direct. We won pitches for almost the entire current client base, including The Car Shop, Fat Face, Goldfish, Kcom, RSPB, CPP, Jeans for Genes, Great Rail Journeys, Tombola, Norwich & Peterborough Building Society and Cartridge World

• Head of Copy

  • Jul 2004 - Jul 2007

  A big challenge, taking responsibility for the creative output for Halifax, one of the agencies biggest clients then, and still today. Also proud of work we produced for Dulux, PC World Business and BT Local Business



Crayon London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • 2001 - 2004

  A great job working on Vodafone, AXA Insurance, Virgin Holidays, Sesame and digital work for BT and Ladbrokes. Good times. Great people. A great job working on Vodafone, AXA Insurance, Virgin Holidays, Sesame and digital work for BT and Ladbrokes. Good times. Great people.



DP&A

• Copywriter

  • 2001 - 2002

  Followed my former head of copy at Carlson to DP&A, where I broadened my commercial experience working on Orange, Sky, Forte Hotels & Goldfish Followed my former head of copy at Carlson to DP&A, where I broadened my commercial experience working on Orange, Sky, Forte Hotels & Goldfish



Carlson Marketing

• United States
• Advertising Services
• 300 - 400 Employee

• Copywriter

  • 1999 - 2001

  My first full-time agency position. We delivered pitch winning work for Guide Dogs and Sightsavers; control beating work for WWF, Childline and UNICEF, and DMA award winning work for HSBC credit cards My first full-time agency position. We delivered pitch winning work for Guide Dogs and Sightsavers; control beating work for WWF, Childline and UNICEF, and DMA award winning work for HSBC credit cards



WWAV Rapp Collins - London

• Copywriter

  • 1999 - 1999

  I joined my former Oxfam art director for a brief freelance contract at WWAV, contributing to work for charity clients such as the RSPB, Shelter and NSPCC, but also more commercial clients such as One 2 One I joined my former Oxfam art director for a brief freelance contract at WWAV, contributing to work for charity clients such as the RSPB, Shelter and NSPCC, but also more commercial clients such as One 2 One



Oxfam

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Copywriter

  • 1996 - 1999

  I joined the in-house comms team and cut my copywriting teeth writing among many, many other things, a £2 a month insert that became the established banker for years afterwards, emergency ads and mailings that helped to bring in millions for the people of Mozambique and a whole host of material for the supporter newsletter, Oxfam Reports from a three week visit to India. I joined the in-house comms team and cut my copywriting teeth writing among many, many other things, a £2 a month insert that became the established banker for years afterwards, emergency ads and mailings that helped to bring in millions for the people of Mozambique and a whole host of material for the supporter newsletter, Oxfam Reports from a three week visit to India.