Experience

Arthur Lawrence

• United States
• Business Consulting and Services
• 300 - 400 Employee

• • Nov 2022 - Present

• • Jun 2021 - Jan 2023



MarkWebIT Ltd

• Digital Marketing Manager

  • Jan 2021 - May 2021



Parhlo.com

• Pakistan
• Online Media
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2020 - Jan 2021



Icon Global (Private) Limited

• Wholesale Import and Export
• 1 - 100 Employee

• Digital Marketing Manager

  • Aug 2020 - Nov 2020



Leopards Courier Services (Pvt.) Ltd.

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Digital Media Manager

  • Oct 2019 - Sep 2020

  - Played Dual Roles as a Digital Media Manager for both, Leopards Courier Services, and GiftWifts, (eCommerce - A division of Leopards Courier Services) - Successfully Audited both websites in terms of SEO and SMO and delivered brief Annual Action Plans. - Successfully executed Audit Action Plans and SEO Practices to improve Leopards website's Organic Traffic from 50K to 190K per month, and GiftWifts from 1K to 4K per month. - Integrated and Established all Digital Monitoring and Advertising Systems for Leopards and GiftWifts (Google Search Console, Google Analytics, Facebook Business Manager, Facebook Pixels, etc) - Designed and Integrated ChatBots to improve Customer Response Rates from 60% to 99%, and the Average Response Time from 14 hours to 1 minute on the Official Facebook Business Pages. - Designed, Strategized, and Administered Digital Media Campaigns aligned with Business Goals to Generate Leads. Measured and Reported Performance of all Digital Marketing Campaigns, and assessed against goals (ROI and KPIs) - Administered and Coordinated the Creation of Digital Content (website, social media, blogs, press releases, and broadcasts) - Collaborated with Agencies and other vendor partners to instrument conversion points and optimize user Funnels and Integrated all channels of Digital Marketing (Social media, SEO, Content Marketing, Email, SMS, and Print.) Show less



Gerry's Group

• Pakistan
• Airlines and Aviation
• 100 - 200 Employee

• Search Engine Optimization Specialist

  • Sep 2018 - Sep 2019

  - Corrected and Implemented Technical SEO practices on MyGerrys.com (an eCommerce website) with 20,000+ Google Search Console Errors. - Ran successful SEO Audits, eCommerce SEO practices and Content development for different campaigns. - Modified and developed content for search-oriented results and increasing website traffic via Blogs. - Played dual roles in Social Media Management for both MyGerrys and MyGerrys Global (A division of Gerrys International) - Administered all company social media accounts ensuring up-to-date content and liaising with writers and designers to ensure informative and appealing content development. - Collaborated with Marketing and Product development teams to create social ‘buzz’ regarding new product launches. Show less



NEXRON

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Search Engine Optimization Analyst

  • Jun 2017 - Jul 2018

  - Developed Keyword Research Strategies that deliver Organic Traffic Growth and Performances. - Planned and Strategized On-Page Optimization Strategies and plan to make the content rank. - Administered Effective Link-building Strategies so the websites gain search engine trust and authority. - Reviewed and analyzed client websites and projects in preparation for detailed SEO strategy, plans, and reports. - Improved organic search results and PPC campaigns through research identification of profitable keywords. Show less