Product Manager

• 2023 - Present

Product Manager

• 2022 - 2022

• Developed product roadmap through user feedback, data analysis, and market research (B2B2C). • Improved user experience by addressing pain points and optimizing flows in collaboration with design team. • Conducted research to prioritize new solutions and features, and established corresponding requirements. • Worked with BI team to define data dashboards for analyzing user engagement and product usage. • Fostered cross-department collaboration to create solutions and align roadmap with all stakeholders. Show less

Product Manager

• 2020 - 2021

• Conducted user research and competitive analysis to maintain awareness of E-commerce product trends. • Identified and resolved product gaps through data analysis using tools such as Google Analytics 360, session recordings, reviews analysis, usability tests and BI tools. • Increased user engagement and conversion rates and improved user-flow by conducting A/B tests. • Worked closely with cross-functional teams (Designers, R&D, Marketing), balancing between the different interests and considerations regarding time and quality, in order to reach optimal product features. • Identified new product development opportunities and defined a strategy to integrate them. Show less

UX Designer & Project Manager

• 2019 - 2020

• Conducted user research and market analysis. • Built detailed wireframes and prototypes with Sketch for different products such as responsive websites and apps. • Managed website development projects through all stages, while working closely with UI designers and developers to oversee full implementation of the user experience. • Monitored projects progress and timelines, adjusted schedules and plans as needed, identified and resolved issues to ensure the projects are delivered on-time, with the content and quality that were committed. Show less

PPC Campaign Manager

• 2016 - 2018

• Created and executed global PPC campaigns for business and consumer products. • Managed accounts, including the largest account on team, with budgets of $500,000 per month across different countries and languages. • Conducted and analyzed A/B tests which included: copy, graphics, image placement and exit intent pop-ups. • Developed new strategies based on data analysis and competitive research to optimize conversion funnels. • Created and executed global PPC campaigns for business and consumer products. • Managed accounts, including the largest account on team, with budgets of $500,000 per month across different countries and languages. • Conducted and analyzed A/B tests which included: copy, graphics, image placement and exit intent pop-ups. • Developed new strategies based on data analysis and competitive research to optimize conversion funnels.

PPC Campaign Manager

• 2015 - 2016

• Launched, managed and optimized AdWords campaigns customized per each client's business goals. • Conducted market research and analysis to discover new trends and applied those to cross channel marketing strategies. • Defined requirements to optimize user experience of clients’ websites for better conversion rate. • Launched, managed and optimized AdWords campaigns customized per each client's business goals. • Conducted market research and analysis to discover new trends and applied those to cross channel marketing strategies. • Defined requirements to optimize user experience of clients’ websites for better conversion rate.

Project Manager

• 2014 - 2015

• Maintained & optimized the company’s multiple WordPress websites using HTML+CSS. • Managed all organic and paid promotions to increase brand awareness, attract new visitors and generate more leads. • Maintained & optimized the company’s multiple WordPress websites using HTML+CSS. • Managed all organic and paid promotions to increase brand awareness, attract new visitors and generate more leads.

Marketing Representative

• 2012 - 2013

• Attracted new clients to commence advertising on Google. • Conducted 1-on-1 training sessions with clients on Google Adwords strategy and implementation. • Attracted new clients to commence advertising on Google. • Conducted 1-on-1 training sessions with clients on Google Adwords strategy and implementation.