Experience

OLX Pakistan

• Pakistan
• Internet Publishing
• 1 - 100 Employee

• • Sep 2022 - Present

  ● Led a cross-functional team in the implementation of a data-driven customer segmentation model that improved targeted sales efforts and revenue by 15%.● Led a team of BI analysts in the development and implementation of a data analytics platform that enabled real-time tracking of business performance metrics and improved operational efficiency.● Built a predictive model to analyze impact of pricing on KPIs enabling faster decision-making.● Conducted feasibility and landscape analysis for expanding services in GCC region. Show less

• • Jan 2022 - Aug 2022

  ● Created a predictive analytics model that improved lead conversion by 30%.● Developed and implemented an A/B testing framework for CLM marketing campaigns, resulting in a 25% increase in conversion rates.● Designed and implemented a dashboard for executive-level reporting, providing real-time visibility into key business metrics and enabling data-driven decision-making.● Conducted an analysis of website traffic data that led to the redesign of the user interface, resulting in improved user engagement. Show less

• • Jan 2021 - Dec 2021

  ● Conducted an analysis of customer search data that led to the identification of key customer segments and insights, resulting in improved targeted marketing efforts.● Conducted a data-driven analysis of customer churn and retention that led to the identification of key drivers and insights, resulting in a 13% increase in user retention.● Created visibility for senior management through monetization and platform health dashboards.


Punjab Population Innovation Fund
• Data and Research Analyst

  • Feb 2017 - Dec 2020


Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Consulting Assistant

  • Jul 2015 - Aug 2015

  • Internal Audit of Procurement Department, School of Electrical Engineering and Computer Science (NUST) • Development of Human Resource Manual, Job Descriptions and other advisory services for clients. • Internal Audit of Procurement Department, School of Electrical Engineering and Computer Science (NUST) • Development of Human Resource Manual, Job Descriptions and other advisory services for clients.



Packages Limited

• Packaging & Containers
• 500 - 600 Employee

• Project Head in Global Responsibility Department

  • Jun 2015 - Aug 2015

  • Development of an economic and social impact model for Packages’ new Bio-mass plant in Kasur. • More than Rs. 90 Million has already been distributed to farmers in just 2015. • Development of an economic and social impact model for Packages’ new Bio-mass plant in Kasur. • More than Rs. 90 Million has already been distributed to farmers in just 2015.