Experience

Ruffwear

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing & PR Manager

  • May 2021 - Present

  Responsible for creating marketing and PR strategies to introduce seasonal product releases to global retail in support of Ruffwear’s wholesale and distribution channel goals. Responsibilities include initiating and growing relationships with individuals, organizations, and brand partners to deepen and expand connections with the Ruffwear community, as well as maintaining brand reputation to increase the Ruffwear brand’s market presence. This role works closely with the Creative Services, Digital Marketing, Content, Sales, and Product teams to drive sales and support sell-in and sell-through at global retail in-store and online. Show less

• Social Media & PR Coordinator

  • Jul 2018 - May 2021

  Drove customer engagement and built relationships through story-telling initiatives executed through social platforms, websites, blogs, and Ambassador/Influencer relationships. Supported Public Relations initiatives and management of Ruffwear Ambassador Team.



Hydro Flask

• United States
• Manufacturing
• 1 - 100 Employee

• Community Manager

  • Feb 2018 - Jul 2018

  Provided community management, project management and social media marketing services for Hydro Flask digital programs. Tasks included but not limited to; campaign reporting and tracking, influencer/ambassador contract negotiations and budget management, social media content support and on-site event support. Provided community management, project management and social media marketing services for Hydro Flask digital programs. Tasks included but not limited to; campaign reporting and tracking, influencer/ambassador contract negotiations and budget management, social media content support and on-site event support.



Nike

• United States
• Retail
• 700 & Above Employee

• Digital Marketing Specialist

  • Mar 2015 - May 2017

  Responsible for the planning and execution of editorial stories and product launches across the entire digital ecosystem including: nike.com, email, social and apps (Nike+, Nike Training Club, Nike Running Club). Responsible for the planning and execution of editorial stories and product launches across the entire digital ecosystem including: nike.com, email, social and apps (Nike+, Nike Training Club, Nike Running Club).



Portland Running Company

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Sales Associate

  • Jan 2015 - Mar 2015

  Work with outside vendors to plan, lead and execute various in-store promotions. Provide expert and experienced knowledge on various products in the running speciality industry including footwear, apparel, nutrition etc. Work with outside vendors to plan, lead and execute various in-store promotions. Provide expert and experienced knowledge on various products in the running speciality industry including footwear, apparel, nutrition etc.



Ginger Monkey Hostel

• Ždiar, Presov, Slovakia

• Manager

  • Mar 2014 - Aug 2014

  Manage the day to day operations of local hostel in Slovakia. Daily client bookings, excursions, and financial record keeping. Grew social media presence, increased overall rating and implemented meal program. Manage the day to day operations of local hostel in Slovakia. Daily client bookings, excursions, and financial record keeping. Grew social media presence, increased overall rating and implemented meal program.



Waggener Edstrom

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Assistant Account Executive

  • Feb 2012 - Feb 2014

  Oversaw and participated in the development, support and execution of consumer media campaigns. Supported proactive and reactive communication efforts for Office 365 launch. Managed Microsoft media lines. Oversaw and participated in the development, support and execution of consumer media campaigns. Supported proactive and reactive communication efforts for Office 365 launch. Managed Microsoft media lines.