Daniela R.

YouTube Channel Director at Taller de Bienes Raíces
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Contact Information
us****@****om
(386) 825-5501
Location
Bucaramanga, Santander, Colombia, CO
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency

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Angie Rodriguez Duque

Daniela se destaca por su responsabilidad y liderazgo. Tiene una gran capacidad para asumir y dirigir equipos de trabajo y trabajar en pro de objetivos claros. Además, es una persona propositiva que siempre está dispuesta a dar lo mejor de sí y aportar positivamente con sus ideas.

Manuela Pérez

Daniela es una profesional demasiado creativa y con muchísimas habilidades que le permiten desenvolverse muy bien en cada proyecto, tarea o trabajo que se proponga. Adicional a esto, es un increíble ser humano :)

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Credentials

  • Cómo Vender tu Podcast
    Platzi
    Aug, 2023
    - Oct, 2024
  • Estrategia de Contenido en YouTube
    Platzi
    Aug, 2023
    - Oct, 2024
  • Hacks para Mejorar tus Podcasts
    Platzi
    Aug, 2023
    - Oct, 2024
  • Prompt Engineering con ChatGPT
    Platzi
    May, 2023
    - Oct, 2024
  • Consultores en Marketing Digital
    Platzi
    Feb, 2023
    - Oct, 2024
  • Marca Personal
    Platzi
    Feb, 2023
    - Oct, 2024
  • Storytelling para Marca Personal
    Platzi
    Feb, 2023
    - Oct, 2024
  • Content Marketing
    Platzi
    Jan, 2023
    - Oct, 2024
  • Creación de Contenido de Marketing
    Platzi
    Jan, 2023
    - Oct, 2024
  • El Método YouTube
    Hotmart
    Dec, 2022
    - Oct, 2024
  • Glosario de Términos de Marketing Digital
    Platzi
    Dec, 2022
    - Oct, 2024
  • Introducción al Marketing Digital
    Platzi
    Dec, 2022
    - Oct, 2024
  • Marketing con YouTube
    Platzi
    Nov, 2022
    - Oct, 2024
  • Optimización de Perfil en Instagram
    Platzi
    Nov, 2022
    - Oct, 2024
  • YouTube Channel JumpStart
    Derral Eves
    Oct, 2022
    - Oct, 2024
  • Branding personal en LinkedIn
    Crehana
    Jun, 2022
    - Oct, 2024
  • English for Video Call Meetings
    Crehana
    Jun, 2022
    - Oct, 2024
  • English for writing business emails
    Crehana
    Jun, 2022
    - Oct, 2024
  • Servicio al cliente por aplicaciones y redes sociales
    Crehana
    Jun, 2022
    - Oct, 2024
  • YouTube Ads: Crea campañas exitosas
    Crehana
    Jun, 2022
    - Oct, 2024
  • Propiedad del contenido
    Google
    Oct, 2021
    - Oct, 2024
  • Youtube Content Ownership
    Google
    Oct, 2021
    - Oct, 2024
  • La guía de inicio rápido de YouTube
    YouTube
    Jun, 2021
    - Oct, 2024
  • CRM (Gerencia de relaciones con los clientes)
    Politecnico de Colombia
    Jul, 2019
    - Oct, 2024
  • Curso de productivilidad personal en la era digital
    Google Actívate
    Mar, 2019
    - Oct, 2024
  • Curso de marketing digital
    Marketing Digital Academy
    Oct, 2018
    - Oct, 2024
  • Curso de E-commerce
    Google Actívate
    Aug, 2018
    - Oct, 2024
  • Curso de marketing digital
    Google Actívate
    Jun, 2017
    - Oct, 2024
  • EF SET English Certificate (C1 Advanced)
    EF Standard English Test (EF SET)

Experience

  • Taller de Bienes Raíces
    • Education Administration Programs
    • 1 - 100 Employee
    • YouTube Channel Director
      • Jun 2022 - Present

      Responsibilities: • Design and implement organic growth strategies for the YouTube channel, focusing on KPI compliance and lead generation • Develop optimization strategies to maximize video performance within the channel • Formulate and analyze niche and channel patterns through A/B testing. • Program and optimize the channel videos using SEO tools • Create and manage audience growth and YouTube community engagement strategies • Coordinate channel video shoots and livestreams through StreamYard • Research niche in order to brainstorm creative and innovative strategies for the channel • Conduct weekly tracking to compare channel results with lead generation • Generate reports and insights to identify areas for improvement • Coordinate the launch of promotional campaigns aligned with the company sales marketing strategy Accomplishments: • A +200% increase in lead generation through creative strategies and tools implemented in the channel •Channel reach of +1M subs, and 60M views •40% increase in channel monetization. •Increased lead generation and sales close projections. Show less

  • Autónomo
    • Retail
    • 100 - 200 Employee
    • Community Manager
      • Jun 2022 - Present

      Responsibilities: • Design and implement organic growth strategies for Instagram • Plan and create monthly content grids • Create and manage social media content. • Analyze metrics and opportunities for improvement Accomplishments: • First use of reels to expand the company’s network scope • Development of a video and image bank for the brand Responsibilities: • Design and implement organic growth strategies for Instagram • Plan and create monthly content grids • Create and manage social media content. • Analyze metrics and opportunities for improvement Accomplishments: • First use of reels to expand the company’s network scope • Development of a video and image bank for the brand

  • Betr Media SAS
    • Youtube Channel Coordinator
      • Jun 2021 - Jun 2022

      Responsibilities: • Design and implement strategies to improve YouTube channel ranking • Implement SEO strategies to optimize YouTube channels. • Analyze and interpret data in YouTube Analytics and extract insights • Generate monthly reports for clients • Coordinate live events through streamyard • Propose digital growth strategies for local and international companies in different areas. Accomplishments: • Increased customer monetization through YouTube • Achieved brand positioning through optimization strategies and valuable content • Effective team leadership in editing, designing, optimizing, and copying Show less

  • Inoquos
    • Mexico
    • Plastics Manufacturing
    • 1 - 100 Employee
    • Business Developer
      • Feb 2021 - May 2021

      Responsibilities: • Manage business plans focused on prospecting • Contact and establish relationships with new potential customers • Report on the planning, structuring, and segmentation of potential customers • Generate ideas focused on brand growth through loyalty strategies Accomplishments: • Generated innovative ideas for the brand in order to increase customer interaction and loyalty. • Attracted new customers to the company Responsibilities: • Manage business plans focused on prospecting • Contact and establish relationships with new potential customers • Report on the planning, structuring, and segmentation of potential customers • Generate ideas focused on brand growth through loyalty strategies Accomplishments: • Generated innovative ideas for the brand in order to increase customer interaction and loyalty. • Attracted new customers to the company

  • Canaca Incredible
    • Mexico
    • Education Management
    • 1 - 100 Employee
    • Visa Department Coordinator
      • Oct 2019 - Nov 2020

      Responsibilities: • Promote improvement strategies for the company's positioning • Assist clients throughout the visa and study abroad process • Organize and manage documents for procedures related to the process • Close sales of intangible products Accomplishments: • Improved internal company processes • Successful sales closing and goal achievement • Positive results in all assigned processes Responsibilities: • Promote improvement strategies for the company's positioning • Assist clients throughout the visa and study abroad process • Organize and manage documents for procedures related to the process • Close sales of intangible products Accomplishments: • Improved internal company processes • Successful sales closing and goal achievement • Positive results in all assigned processes

  • Tejidos Sintéticos de Colombia SA
    • Colombia
    • Textile Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Mar 2018 - Jul 2018

      Responsibilities: • Implement digital and marketing strategies in social networks and website • Lead the process of website redesign and digital media campaigns Accomplishments: • Improved social media and website content by 80% • Generated content for better interaction in social networks • Provided digital materials for business use and branding Responsibilities: • Implement digital and marketing strategies in social networks and website • Lead the process of website redesign and digital media campaigns Accomplishments: • Improved social media and website content by 80% • Generated content for better interaction in social networks • Provided digital materials for business use and branding

    • Marketing and Sales Intern
      • Jun 2017 - Dec 2017

      Responsibilities: • Implement digital and marketing strategies to manage creative social content and website • Lead strategic plans with the Bucaramanga Chamber of Commerce to increase exports and improve relationships with international suppliers in different countries •Provide support in international marketing and sales area through marketing strategies to interact with customers Accomplishments: • Improved social media and website content • Implemented Project with the Chamber of Commerce, with 80% of the goals achieved • Attracted and retained international clients to strengthen business relationships Show less

Education

  • Universidad Autónoma de Bucaramanga
    Profesional en Negocios Internacionales, Business Administration and Management, General
    2013 - 2018

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