Danilo Ferreira

S&OP Specialist at YAMAHA MOTOR CANADA LTD.
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Contact Information
us****@****om
(386) 825-5501
Location
York, Ontario, Canada, CA

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Experience

    • Canada
    • Retail
    • 100 - 200 Employee
    • S&OP Specialist
      • Apr 2021 - Present
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Category Demand Planner
      • Aug 2019 - Apr 2021

      Toronto, Ontario, Canada • Responsible for national Demand Plan for Wal-Mart, Costco, Metro and Convenience + (baseline, uplift and promotional activities) •Translate sales input into demand forecast liaising category trends into Customer Planning process • Plan category strategy for sales releases including product launches and discontinuations • Work with Distribution, Warehousing and Customer Facing teams to achieve and exceed case fill rate targets • Own biweekly meetings with major key account teams… Show more • Responsible for national Demand Plan for Wal-Mart, Costco, Metro and Convenience + (baseline, uplift and promotional activities) •Translate sales input into demand forecast liaising category trends into Customer Planning process • Plan category strategy for sales releases including product launches and discontinuations • Work with Distribution, Warehousing and Customer Facing teams to achieve and exceed case fill rate targets • Own biweekly meetings with major key account teams to monitor trends, inventory levels and store execution • Track and analyze channels and brand results on a national, regional and customer basis • Implement new ways of working between Sales, Customer Planners and CSD teams leading to an effective end to end process and delivering Sales growth for all Retailers (2020 +12.50%) • Redesigned KPI for product launches performance, promotions and other key initiatives to ensure best practices are implemented for optimal execution • Create and provide national mid and long term demand plan to factory for production capacity analysis

    • Sales Business Development Analyst
      • May 2017 - Jul 2019

      Toronto, Ontario, Canada • Identified sales opportunities and provide actionable insights to the business - leading to 18% growth on packaged products 19 vs 18 • Supported trade strategy development, execution evaluation, sell out reporting and communication for Convenience Channel Distributor partners • Consolidated and reported rebate findings to finance team to monitor trade spend budget within sales accounts and convenience banners • Implemented sell out tools and dashboard containing, product, category… Show more • Identified sales opportunities and provide actionable insights to the business - leading to 18% growth on packaged products 19 vs 18 • Supported trade strategy development, execution evaluation, sell out reporting and communication for Convenience Channel Distributor partners • Consolidated and reported rebate findings to finance team to monitor trade spend budget within sales accounts and convenience banners • Implemented sell out tools and dashboard containing, product, category, region and individual distributor performance are in place to deliver channel specific goals • Revamped new product launch matrix to evaluate and measure new products performance by region and sub-region – 87% penetration of innovation sku’s within the first 3 months of launching • Supported with insights and direction into trade spend strategy and spend rates to enable Distributor partners to properly execute key brands specific initiatives • Enhanced Distributor Partners monthly business review to include Sell In, Sell Out, Inventory, store performance, new launches KPI’s, on time deliveries, regional ranking and sales target • Visited and converted Conv Stores to promote Nestle products exclusively leveraging POS material and promotional strategies to drive and increase store traffic

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Sales Intelligence Analyst
      • Jan 2015 - Aug 2016

      São Paulo e Região, Brasil • Developed wholesalers’ matrix with Inventory on hand, sales, demand, sales quota by product and region, YoY performance and supply chain KPI’s • Supported KAM’s creating accounts yearly business plan and growth strategies liaising company’s and customer’s targets • Translated bi-weekly S&OP meetings into preventive actions to avoid stock rupture • Elaborated LE Budget MRP according to the Finance, Brand Management and Commercial premises • Generated key performance indicators… Show more • Developed wholesalers’ matrix with Inventory on hand, sales, demand, sales quota by product and region, YoY performance and supply chain KPI’s • Supported KAM’s creating accounts yearly business plan and growth strategies liaising company’s and customer’s targets • Translated bi-weekly S&OP meetings into preventive actions to avoid stock rupture • Elaborated LE Budget MRP according to the Finance, Brand Management and Commercial premises • Generated key performance indicators such as Sales Forecast Accuracy and Demand Forecast Accuracy reports • Worked with internal and external partners leveraging Nielsen data to identify brand and category trends translating it into actionable measures • Sales Intelligence business partner for the Oncology and Diabetes teams reporting directly to the LATAM Director in the USA and planning the LBE Budget and MRP with brand managers • Managed operating expenses and distribution plans for specific departments within Finance, Marketing and Trade Marketing Show less

    • France
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Sales Force Performance Analyst
      • Jan 2014 - Dec 2014

      São Paulo e Região, Brasil • Implemented the Inventory Automation Project liaising Sanofi internal data and IMS data • Managed Sales Forecast Accuracy and Demand Forecast Accuracy dashboard for all different business channels • Attended monthly S&OP meetings and proactively spread the information and actions to track and identify Customer Inventory opportunities • Trained Sales Force on the WRS web tool - an IMS demand BI software • Managed dashboard detailing demand, sales and inventory data of key… Show more • Implemented the Inventory Automation Project liaising Sanofi internal data and IMS data • Managed Sales Forecast Accuracy and Demand Forecast Accuracy dashboard for all different business channels • Attended monthly S&OP meetings and proactively spread the information and actions to track and identify Customer Inventory opportunities • Trained Sales Force on the WRS web tool - an IMS demand BI software • Managed dashboard detailing demand, sales and inventory data of key customers in the company's main sales channels Show less

    • Events Services
    • 1 - 100 Employee
    • Financial Planning Intern
      • Jul 2010 - Apr 2012

      São Paulo e Região, Brasil • Main point of contact in sales and expenses forecasting and reporting processes for Capsugel Brazil • Reviewed, monitored and analyzed reasons for deviation of actual versus forecast • Participated in and contributed to periodic business reviews (Capsugel) • Assisted Management to elaborate Monthly Rolling Forecasts, Mid and Long Range Plan • Developed Capsugel family brand P&Ls, product variance/mix analysis and sales plans tracker

Education

  • University of Toronto School of Continuing Studies
    Marketing
    2020 - 2022
  • Centro Universitário das Faculdades Metropolitanas
    Bachelor of Business Administration - BBA, Business Administration and Management, General
    2010 - 2013

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