Experience

iCarros

• Brazil
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Marketing Manager | Branding & Communications

  • Jul 2023 - Aug 2023



Sabbatical

• Sabbatical Period

  • Feb 2023 - Jun 2023



Gipsyy

• Portugal
• Travel Arrangements
• 1 - 100 Employee

• Senior Marketing Manager | Branding & Comms

  • May 2022 - Jan 2023

  - Built & structured the branding-marketing area, hiring & managing 13 people in 5 months, reporting directly to CEO and Founder; - Responsible for leading Branding, Communications, Content, Social Media Strategy, PR, Trade Marketing & Media-Awareness; - Structured and managed the in-house creative agency to attend all areas of the company, specially focusing on the social & content strategy and growth; - Growth of social presence in more than 300% through an effective content planning… Show more - Built & structured the branding-marketing area, hiring & managing 13 people in 5 months, reporting directly to CEO and Founder; - Responsible for leading Branding, Communications, Content, Social Media Strategy, PR, Trade Marketing & Media-Awareness; - Structured and managed the in-house creative agency to attend all areas of the company, specially focusing on the social & content strategy and growth; - Growth of social presence in more than 300% through an effective content planning co-created with influencers; - Created the first ever Black Friday campaign, focused on digital & social channels, bringing new users and increasing access to e-commerce. Show less - Built & structured the branding-marketing area, hiring & managing 13 people in 5 months, reporting directly to CEO and Founder; - Responsible for leading Branding, Communications, Content, Social Media Strategy, PR, Trade Marketing & Media-Awareness; - Structured and managed the in-house creative agency to attend all areas of the company, specially focusing on the social & content strategy and growth; - Growth of social presence in more than 300% through an effective content planning… Show more - Built & structured the branding-marketing area, hiring & managing 13 people in 5 months, reporting directly to CEO and Founder; - Responsible for leading Branding, Communications, Content, Social Media Strategy, PR, Trade Marketing & Media-Awareness; - Structured and managed the in-house creative agency to attend all areas of the company, specially focusing on the social & content strategy and growth; - Growth of social presence in more than 300% through an effective content planning co-created with influencers; - Created the first ever Black Friday campaign, focused on digital & social channels, bringing new users and increasing access to e-commerce. Show less



WeCancer

• Brazil
• Software Development
• 1 - 100 Employee

• Head of Marketing

  • Apr 2021 - Apr 2022

  - Built & structured the marketing area in 3 months (with 5 direct reports), reporting directly to CEO and Founder; - Developed growth, communications and content strategy for B2C business; - Structured a new business unit focused on the pharma industry delivering creative campaigns and growth strategy. - Built & structured the marketing area in 3 months (with 5 direct reports), reporting directly to CEO and Founder; - Developed growth, communications and content strategy for B2C business; - Structured a new business unit focused on the pharma industry delivering creative campaigns and growth strategy.



iFood

• Brazil
• Software Development
• 700 & Above Employee

• Marketing Manager | Product & Communication

  • Oct 2020 - Apr 2021

• Branding & Content Manager

  • Oct 2018 - Sep 2020

  Responsible for branding, communication & connections plan for the brand iFood, leading all the marketing campaigns focused mainly on B2C - both on & offline. - Management of all the marketing campaigns of the brand - national & regional, online & offline, connecting the 360 plan with all areas (performance, CRM, PR, events & in app activities) - Brand management and its deployments approvals: brand book, creative guides, brand persona & voice - Coordination of the communication… Show more Responsible for branding, communication & connections plan for the brand iFood, leading all the marketing campaigns focused mainly on B2C - both on & offline. - Management of all the marketing campaigns of the brand - national & regional, online & offline, connecting the 360 plan with all areas (performance, CRM, PR, events & in app activities) - Brand management and its deployments approvals: brand book, creative guides, brand persona & voice - Coordination of the communication plan of the brand, defining territories & passion points of media and connections - Content & influencers management in all social media platforms - Management of the B2B campaign focused on acquisition, starting on a commercial TV and evolving to a content/merchandising strategy in the "Dona do Pedaço" novel, together with the actress Juliana Paes - Team & agency management



Campari Group

• Brand Manager - Aperol Spritz

  • Feb 2018 - Sep 2018

  Responsible for the 360 management of the brand: communications, events, PR, brand performance, financials & innovation. - Strategic planning & execution of the +5 years brand plan of Aperol - Brand content & communications leader focused on digital & partnerships - Agency coordination (focused on digital & PR) - Brand health management: performance, equity & financials - Brand experience strategy to guarantee the perfect serving & education of Aperol Spritz in events, on… Show more Responsible for the 360 management of the brand: communications, events, PR, brand performance, financials & innovation. - Strategic planning & execution of the +5 years brand plan of Aperol - Brand content & communications leader focused on digital & partnerships - Agency coordination (focused on digital & PR) - Brand health management: performance, equity & financials - Brand experience strategy to guarantee the perfect serving & education of Aperol Spritz in events, on trade & off trade Show less Responsible for the 360 management of the brand: communications, events, PR, brand performance, financials & innovation. - Strategic planning & execution of the +5 years brand plan of Aperol - Brand content & communications leader focused on digital & partnerships - Agency coordination (focused on digital & PR) - Brand health management: performance, equity & financials - Brand experience strategy to guarantee the perfect serving & education of Aperol Spritz in events, on… Show more Responsible for the 360 management of the brand: communications, events, PR, brand performance, financials & innovation. - Strategic planning & execution of the +5 years brand plan of Aperol - Brand content & communications leader focused on digital & partnerships - Agency coordination (focused on digital & PR) - Brand health management: performance, equity & financials - Brand experience strategy to guarantee the perfect serving & education of Aperol Spritz in events, on trade & off trade Show less



EnovaFoods

• São Paulo, São Paulo

• Innovation & Brand Communication Coordinator

  • Jan 2017 - Jan 2018

  Responsible for Communications (digital focused), PR, Influence & Events of the company and also for the management of the innovation projects. - Strategic & creative communication planner for the brand &JOY Snacks - Digital & content leader - Business Plan development - Management of Innovation Projects - Pack & Design Thinking - PR & Influencer management - Brand Events Coordination - Consumer Insights Some of the digital work I’ve been doing with the… Show more Responsible for Communications (digital focused), PR, Influence & Events of the company and also for the management of the innovation projects. - Strategic & creative communication planner for the brand &JOY Snacks - Digital & content leader - Business Plan development - Management of Innovation Projects - Pack & Design Thinking - PR & Influencer management - Brand Events Coordination - Consumer Insights Some of the digital work I’ve been doing with the brand can be found on @enjoysnacks / fb.com/enjoysnacks. Show less Responsible for Communications (digital focused), PR, Influence & Events of the company and also for the management of the innovation projects. - Strategic & creative communication planner for the brand &JOY Snacks - Digital & content leader - Business Plan development - Management of Innovation Projects - Pack & Design Thinking - PR & Influencer management - Brand Events Coordination - Consumer Insights Some of the digital work I’ve been doing with the… Show more Responsible for Communications (digital focused), PR, Influence & Events of the company and also for the management of the innovation projects. - Strategic & creative communication planner for the brand &JOY Snacks - Digital & content leader - Business Plan development - Management of Innovation Projects - Pack & Design Thinking - PR & Influencer management - Brand Events Coordination - Consumer Insights Some of the digital work I’ve been doing with the brand can be found on @enjoysnacks / fb.com/enjoysnacks. Show less



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Creative Marketing Analyst

  • Feb 2016 - Dec 2016

  Responsible for Communications, PR & Events of the Premium Brands Unit – Cîroc, Tanqueray, Ketel One, Bulleit, Johnnie Walker Gold & Blue Label. - Brand Building - Brand Experience & Connections - Brand Advocacy - Strategic Partnerships Management - Creative PR Strategy focoused on Trend Leading Accounts (SP & RJ) - Integrated Activations (On & Off) - Brand Events Coordination - Digital Strategy Thinking - Creative Insights - Productivity Leader

• Strategic Planner

  • Oct 2015 - Feb 2016

  Marketing Planner for the Cachaça Category, with focous on Ypioca Brand. - Brand Repositioning - Brand Architecture & Portfolio Redefinition - Strategic Planning – Trade Mark - Communication & Strategy Leader for the Premium Portfolio - Consumer Insights - Brand Performance Analysis - Launch of New Products (Ypioca Mel e Limão & Ypioca FogoSanto) - Budget Management

• Innovation Planner

  • Jan 2013 - Sep 2015

  Marketing Planner for the Innovation Team, focoused on New Product Launches. - Concept and Brand Development - Brand Positioning - Researcher leader - Consumer & Cultural Insights - Trends Specialist & Coolhunting - Marketing Strategy (Analysis and Reports On: Competitors, Market & Sales Performance) - Agency Management



Agência de Comunicações ECA Jr.

• Brazil
• Public Relations and Communications Services
• 1 - 100 Employee

• Communication Director

  • Jul 2011 - Aug 2012

  Responsible for the 360 Communication Plan of the Agency & Member of the Administration Board. - Creative & Strategic Planning (both Online and Offline) - Social Media Coordinator - Creative Content Leader - Marketing Management of the Agency - Coorporate Relationship Management with Main Stakeholders Responsible for the 360 Communication Plan of the Agency & Member of the Administration Board. - Creative & Strategic Planning (both Online and Offline) - Social Media Coordinator - Creative Content Leader - Marketing Management of the Agency - Coorporate Relationship Management with Main Stakeholders