Campaign Manager

• Feb 2023 - Present

Management | Marketing Analisys | Branded Content | Podcast | PR and AR

• Jun 2022 - Sep 2022

During my experience at Perto, I focused on online and e-commerce activities such as: - Development of marketing campaigns for clients websites and social media; - Creation and configuration of ad tools (Facebook/Instagram Ads, Google Ads, Google Merchant Center, Google Analytics); - Planning and execution of advertising strategies; - Emergency post/stories creation (Canva); - Customer facing; - Product updates and actions at customer pages (Wordpress and Shopify); - Creation and presentation of monthly reports with results and insights to customers. Show less

Management and Marketing Performance

• Jul 2020 - Mar 2022

Performance Media and Strategy

• Dec 2019 - Jun 2020

As part of the agency's team, I started with the proposal to supply the output of a performance marketing and elevate this area of the agency to a sector that merges better with creatives, journalists and clients, forming a hub of new ideas and focus on clients conversion.Activities performed:- Social Media analysis on Facebook, Instagram, LinkedIn and Youtube, prospecting new medias like TikTok;- Google Adwords/Analytics creation, setting, monitoring and analysis;- Direct attendance with clientes, brainstorming, planning and results;- Prospection and proposal to new clients (focused in performance);- PowerPoint/Prezi montly reports. Show less

Marketing Analyst

• Aug 2017 - May 2019

Acting as a Marketing analyst in one of the biggest importers/distributers of musical products of Brazil, I had the opportunity to develop even more my artist relations asset, being close to great Brazilian musicians and artists; create proximity with the sales sector; interact with all internal teams creating and performing actions and always suggesting improvements in marketing and other areas processes. Activities performed: - Social Media analysis (focused on artists) both for brand partners and prospections (Youtube, Facebook, Instagram, Social Bakers, Social Rocket, MLabs, PlayAx); - Daily contact with artists and digital influencers for content creation; - Product information propagation as specialist; - Meeting the demands of sales, HR and IT departments; - Organization and executing of company events; - Direct link with the creation department for ideas and material supply; - Monthly reports for effectiveness evaluation of planned marketing actions (based on PlayAx, Excel and BI and presented on PowerPoint or Prezi Viewer); - Instagram and Youtube content creation with technical specifications of products (script, captor, editing and delivery using tools such as Adobe Auditions/Premiere/After Effects/Photoshop, Enlight, Prisma, InShot and ImgPlay). Show less

Marketing Analyst/Manager

• Aug 2013 - Jan 2017

At my great journey in the company, I had a unique career development thanks to an environment where knowledge was always put first. Entering as a Product Specialist and reaching the position of Marketing Analyst with management duties (including monthly results presentation to the company board) I was able to develop many marketing actions and build more of my online and offline marketing knowledge, always having positive results. At the same company I also begun to fall for the artist relations work, which I performed with primacy with both national and international musicians. Content creations in many forms was also in my daily routine. As main activities: - Marketing team management (made of 4 people); - Sector budget management; - Text content creation for blogs. including editing and programming on WordPress; - Social Media content creation and marketing actions that supplied them (Facebook, Twitter, Instagram and Youtube); - Artist schedule with themes and content deliveries for blogs and Youtube; - Google Adwords e Analytics for site and blog; - Contact with suppliers (gifts, automakers and startups); - Artists tracking for annual product quota definition; - Utilization of Totvs as the main tool for orders, releases e sales for artists; - Assistance to the commercial sector regarding promotions, email marketing and other deliveries; - Organization and executing of market events (fairs, panels, etc.); - Creation and execution of cultural contests; - Customer Service via Social Media, fowarding problems to responsible sectors; - Continuous research on products and contents, with consumers and clients, aiding the development sector. Show less

Content and Project Assistant

• Oct 2011 - Feb 2012

Salesman

• Mar 2011 - Sep 2011