Experience

Awari

• Brazil
• Education
• 1 - 100 Employee

• Mentor

  • Aug 2022 - Present

  I'm a mentor at Awari, a career development platform backed by top-tier investors such as YCombinator and the founders of Viva Real (Brian Requarth), Guia Bolso (Thiago Alvarez) and Product Hunt (Ryan Hoover). I spend a few hours per week mentoring people who are looking to take the next step in their careers. I'll usually help out by sharing knowledge, answering questions, and giving feedback or advice. I'm a mentor at Awari, a career development platform backed by top-tier investors such as YCombinator and the founders of Viva Real (Brian Requarth), Guia Bolso (Thiago Alvarez) and Product Hunt (Ryan Hoover). I spend a few hours per week mentoring people who are looking to take the next step in their careers. I'll usually help out by sharing knowledge, answering questions, and giving feedback or advice.



ZAMP

• Restaurants
• 500 - 600 Employee

• Senior UX Designer

  • May 2022 - Present

  At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's… Show more At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's objectives Show less At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's… Show more At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's objectives Show less



Burger King

• United States
• Restaurants
• 700 & Above Employee

• Senior UX Designer

  • May 2022 - Present

  At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's… Show more At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's objectives Show less At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's… Show more At Burger King Brasil I am part of the company's Accelerator Personalization squad and I am responsible for: • Mapping user experiences; • Understand user behavior and capture insights to propose the best experience; • Define the UX backlog for the squad, according to the proposed experience; • Defend user behaviors and align them with the company's expectations and objectives; • Structuring initiatives and experiments to validate hypotheses that meet users and the company's objectives Show less



C6 Bank

• Brazil
• Banking
• 700 & Above Employee

• Product Designer

  • Nov 2021 - Apr 2022

  At C6 Bank, as a Product Designer, I am responsible for mapping opportunities for improvement in critical flow journeys for the bank's products. Working with the investigation of problems with the regulatory body, the company's business units and the squad in which I am allocated, I capture inputs in the discovery process and generate blueprints that consolidate the sources of truth of our users' journeys, in addition to identifying quick wins as quick actions of strategic solutions for the… Show more At C6 Bank, as a Product Designer, I am responsible for mapping opportunities for improvement in critical flow journeys for the bank's products. Working with the investigation of problems with the regulatory body, the company's business units and the squad in which I am allocated, I capture inputs in the discovery process and generate blueprints that consolidate the sources of truth of our users' journeys, in addition to identifying quick wins as quick actions of strategic solutions for the bank. As part of C6 Bank's Human Experience team, I also structure workshops and facilitation dynamics together with the team's UX Designers and UX Researchers. Show less At C6 Bank, as a Product Designer, I am responsible for mapping opportunities for improvement in critical flow journeys for the bank's products. Working with the investigation of problems with the regulatory body, the company's business units and the squad in which I am allocated, I capture inputs in the discovery process and generate blueprints that consolidate the sources of truth of our users' journeys, in addition to identifying quick wins as quick actions of strategic solutions for the… Show more At C6 Bank, as a Product Designer, I am responsible for mapping opportunities for improvement in critical flow journeys for the bank's products. Working with the investigation of problems with the regulatory body, the company's business units and the squad in which I am allocated, I capture inputs in the discovery process and generate blueprints that consolidate the sources of truth of our users' journeys, in addition to identifying quick wins as quick actions of strategic solutions for the bank. As part of C6 Bank's Human Experience team, I also structure workshops and facilitation dynamics together with the team's UX Designers and UX Researchers. Show less



SulAmérica

• Brazil
• Insurance
• 700 & Above Employee

• Product Designer • UX Designer

  • Apr 2020 - Nov 2021

  At SulAmérica, as a Product Designer, I work at the Innovation Garage, the company's core of innovation. Basically, I design innovation solutions for the products and businesses that make up the company's product portfolio. Among my functions are: - Developing research strategies in UX Research, which investigate the market and the behavior of users with a focus on acquiring knowledge and learning that result in inputs for strategic decision making for the company; - I create… Show more At SulAmérica, as a Product Designer, I work at the Innovation Garage, the company's core of innovation. Basically, I design innovation solutions for the products and businesses that make up the company's product portfolio. Among my functions are: - Developing research strategies in UX Research, which investigate the market and the behavior of users with a focus on acquiring knowledge and learning that result in inputs for strategic decision making for the company; - I create scripts for quantitative and qualitative interviews to compare users' behaviors, which may result in the identification of mental models, user journeys, protopersonas, personas and other important artifacts for innovation strategies; - I drive and facilitate Design Thinking dynamics; - I elaborate storytelligns based on data, that communicate to the company the learning acquired in the Garagem de Inovação and that defend our business strategies; - I advocate for users and balance the vision of design meeting the needs of the company's business; - Research market trends and behavior that guide the future and new business opportunities. Show less At SulAmérica, as a Product Designer, I work at the Innovation Garage, the company's core of innovation. Basically, I design innovation solutions for the products and businesses that make up the company's product portfolio. Among my functions are: - Developing research strategies in UX Research, which investigate the market and the behavior of users with a focus on acquiring knowledge and learning that result in inputs for strategic decision making for the company; - I create… Show more At SulAmérica, as a Product Designer, I work at the Innovation Garage, the company's core of innovation. Basically, I design innovation solutions for the products and businesses that make up the company's product portfolio. Among my functions are: - Developing research strategies in UX Research, which investigate the market and the behavior of users with a focus on acquiring knowledge and learning that result in inputs for strategic decision making for the company; - I create scripts for quantitative and qualitative interviews to compare users' behaviors, which may result in the identification of mental models, user journeys, protopersonas, personas and other important artifacts for innovation strategies; - I drive and facilitate Design Thinking dynamics; - I elaborate storytelligns based on data, that communicate to the company the learning acquired in the Garagem de Inovação and that defend our business strategies; - I advocate for users and balance the vision of design meeting the needs of the company's business; - Research market trends and behavior that guide the future and new business opportunities. Show less



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Pleno Product Designer UX/UI

  • Sep 2019 - Mar 2020

  As a Product Designer at Editora Abril, I developed solutions with the Products team, applying UX and UI Design skills. I had the opportunity to apply the experience acquired in my years of work as an editorial designer, creating products that delight readers of the publisher's magazines and that bring innovation to a changing market. In that position, I worked with: - Interviews with stakeholders. Journalists, editors, designers and editors in order to understand and map the pains and… Show more As a Product Designer at Editora Abril, I developed solutions with the Products team, applying UX and UI Design skills. I had the opportunity to apply the experience acquired in my years of work as an editorial designer, creating products that delight readers of the publisher's magazines and that bring innovation to a changing market. In that position, I worked with: - Interviews with stakeholders. Journalists, editors, designers and editors in order to understand and map the pains and journeys in the editorial environment; - Identification of opportunities for recirculation of readers / users, according to business modeling; - UI and visual solutions for digital products from brands such as VEJA, CLAUDIA, SUPERINTERESSANTE, HEALTH, TRAVEL & TOURISM and CAPRICHO; - Experience with UI / UX for web and applications; - Knowledge of Sketch, AdobeXD, Figma, Invision and other prototyping software; - Experience in agile methodologies; - Design Thinking; - UX Research; - UX Strategy.

• Digital Designer • UI Designer • Web Designer

  • Oct 2017 - Aug 2019

  Since October 2017 I joined the team of designers responsible for the conversion, adaptation and publication of Editora Abril's titles on Ipad and other mobile devices. Responsible for publishing titles such as ELLE, CASA CLAUDIA, COSMOPOLITAN, ARQUITETURA & CONSTRUÇÃO, CLAUDIA E SAÚDE.

• Graphic Designer • Editorial Designer

  • Oct 2013 - Oct 2017

  CASA CLAUDIA was the largest decoration magazine in Brazil. It has published the works of leading designers and decorators in Brazil and the world for 40 years. In it, I fell in love with design and making magazines. I met amazing houses and told unique stories in my years there. As a graphic designer in the magazine, I created layouts for different subjects, always in accordance with the brand content. In addition to having participated in the magazine's redesign and repositioning in… Show more CASA CLAUDIA was the largest decoration magazine in Brazil. It has published the works of leading designers and decorators in Brazil and the world for 40 years. In it, I fell in love with design and making magazines. I met amazing houses and told unique stories in my years there. As a graphic designer in the magazine, I created layouts for different subjects, always in accordance with the brand content. In addition to having participated in the magazine's redesign and repositioning in 2017. I conceived guidelines visually and developed them with the journalists and editors who worked with me. He was present in production and photography sessions, even in the graphic department to assess the quality of the final print. I also maintained a column on the magazine's website about the meeting of pop culture with the world of decoration. I developed videos and animations for the website and for the brand's social networks. I traveled and covered events, going through experiences that enriched my repertoire as a designer. CASA CLAUDIA was a real school for me. My career evolved there and I became the designer I am today.



Apis Design Integrado

• Brazil
• Graphic Design
• 1 - 100 Employee

• Junior Graphic Designer

  • Feb 2013 - Oct 2017

  At APIS I created and developed visual identity and branding projects, as well as materials for editorial graphic projects for books and educational magazines. I designed interfaces for websites and applications, with a focus on web design. At APIS I created and developed visual identity and branding projects, as well as materials for editorial graphic projects for books and educational magazines. I designed interfaces for websites and applications, with a focus on web design.



Abril

• Brazil
• Media Production
• 700 & Above Employee

• Internship

  • Mar 2012 - Jan 2013

  As an intern at CASA CLAUDIA magazine, from Editora Abril, I was responsible for the development of layouts. Participated in the editorial routine, accompanying in agenda meetings. I also performed image processing and monitored the closing of each issue of the magazine. As an intern at CASA CLAUDIA magazine, from Editora Abril, I was responsible for the development of layouts. Participated in the editorial routine, accompanying in agenda meetings. I also performed image processing and monitored the closing of each issue of the magazine.



Editora Harbra Ltda.

• Graphic Designer • Desktop Publishing Assistant

  • Mar 2010 - Oct 2011

• Internship

  • Mar 2010 - Apr 2011