Experience

HeimatTBWA\

• Germany
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Mar 2023 - Present

  Key Responsibilities: – Social Media Brand Strategy and Consulting – Channel- and Content-Management on various platforms (Instagram, Facebook etc.) – Conception and Execution of Social Media Campaigns – Creator Relations and Strategy – Community Management Coordination Clients: HORNBACH, BVDD, Bonduelle Key Responsibilities: – Social Media Brand Strategy and Consulting – Channel- and Content-Management on various platforms (Instagram, Facebook etc.) – Conception and Execution of Social Media Campaigns – Creator Relations and Strategy – Community Management Coordination Clients: HORNBACH, BVDD, Bonduelle



Freelance

• Berlin, Germany

• Social Media & Creator Relations Manager

  • Feb 2023 - Feb 2023

  Key Responsibilities: – Conception, Strategy and Development of Corporate SoMe accounts (B2C + B2B) – Channel and Content Management on Various Platforms (Instagram, TikTok, LinkedIn, etc.) – Strategic Talent Acquisition for Creator Management – Creative Consulting for Creators and Influencers Key Responsibilities: – Conception, Strategy and Development of Corporate SoMe accounts (B2C + B2B) – Channel and Content Management on Various Platforms (Instagram, TikTok, LinkedIn, etc.) – Strategic Talent Acquisition for Creator Management – Creative Consulting for Creators and Influencers



charles & charlotte - we're hiring!

• Germany
• Advertising Services
• 1 - 100 Employee

• Social Media & Creator Relations Manager

  • Jun 2022 - Jan 2023

  Key Responsibilities: – Channel and Content Management across various Platforms (Instagram, TikTok, Facebook etc.) – Editorial Conception, Reporting and Analysis of various Brand Profiles and campaigns by predefined KPIs – Project Optimization based on Reportings and continuous Market/Trend Observation – Implementation and Execution of Creator Activations and Campaigns – Building a Creator Network Clients: NIKON Europe, Caparol, Vanguard Key Responsibilities: – Channel and Content Management across various Platforms (Instagram, TikTok, Facebook etc.) – Editorial Conception, Reporting and Analysis of various Brand Profiles and campaigns by predefined KPIs – Project Optimization based on Reportings and continuous Market/Trend Observation – Implementation and Execution of Creator Activations and Campaigns – Building a Creator Network Clients: NIKON Europe, Caparol, Vanguard



hi!share.that

• Germany
• Marketing Services
• 1 - 100 Employee

• Junior Influencer Relations Manager

  • Jan 2021 - May 2022

  Key Responsibilities: – Strategic Conception and Management of Influencer/Social Media Campaigns – Execution and Quality Management of Influencer Campaigns – Influencer Relations and Management – Strategic Partnerships with Talent Agencies and Managements – Ad-Partner Services and Consultation – Campaign Budgeting and Optimization – Internal Workshops and Onboardings – Billing Responsible Influencer-Payments Clients: Emma, Outletcity, Flink, Miss Sophie,…

• Influencer Relations/Account

  • Mar 2020 - Dec 2020

  Key Responsibilities: – Conception and Management of Influencer/Social Media Campaigns – Execution and Quality Management of Influencer Campaigns – Campaign Budgeting and Optimization – Influencer Relations and Management – Ad-Partner Services and Consultation – Monitoring and Reporting of Campaigns and Traffic – Billing of Influencers – Corporate Social Media Management – Creation and Publication of Social Media Concepts



Optik & Hörgeräte Kahnwald

• Germany

• Marketing Responsible

  • Nov 2019 - Feb 2020

  Key Responsibilities: – Planning and Conception of Website Content – Creation and Implementation of B2C/B2B Concepts for Customer Acquisition – Social Media Management – Performance Tracking Key Responsibilities: – Planning and Conception of Website Content – Creation and Implementation of B2C/B2B Concepts for Customer Acquisition – Social Media Management – Performance Tracking



POSSIBLE

• United States
• Advertising Services
• 100 - 200 Employee

• Trainee Social Media Management

  • May 2019 - Oct 2019

  Key Responsibilities: – Support of Client Services and Consultation – Channel and Content Management – Creation of Social Media Concepts and Copies – Conception of Social Media Content – Coordination of Design and Copywriting Briefings – Implementation of Client Projects – Community Management – Market- and Trend Observation – Quality Management and Project Coordination Clients: Microsoft, Siemens Key Responsibilities: – Support of Client Services and Consultation – Channel and Content Management – Creation of Social Media Concepts and Copies – Conception of Social Media Content – Coordination of Design and Copywriting Briefings – Implementation of Client Projects – Community Management – Market- and Trend Observation – Quality Management and Project Coordination Clients: Microsoft, Siemens



OUTFITTERY

• Germany
• Retail Apparel and Fashion
• 100 - 200 Employee

• Brand & Communications Working Student

  • Sep 2018 - Mar 2019

  Key Responsibilities: – Social Media Management of Instagram Channel – Support of Content Production and Administration for Facebook Page and Blog – Creative Development of new Content Formats – Monitoring and Reporting of On- and Offline Media Coverage – Conduction of Market, Competitor and Field Research – Documentation and Evaluation of PR-Activities – Responsible for Press Monitoring and Inquiries

• PR & Communications Intern

  • Jun 2018 - Aug 2018

  Key Responsibilities: – Social Media Management of Instagram Channel – Support of Content Production and Administration for Facebook Page and Blog – Creative Development of new Content Formats – Monitoring and Reporting of On- and Offline Media Coverage – Conduction of Market, Competitor and Field Research – Documentation and Evaluation of PR-Activities – Responsible for Press Monitoring and Inquiries



Zalando

• Germany
• Retail
• 700 & Above Employee

• zLabels PR Working Student

  • Dec 2017 - May 2018

  Key Responsibilities: – PR sample management including celebrity endorsement and send out coordination to DACH publications – Daily support and assistance to the Senior PR manager – Ongoing correspondance with PR-Agencies including providing images and credit information for media inquiries – Monitoring and reporting of media coverage – Administrative coordination of PR-projects – Creative contribution and research for event ideas and concepts – Support in set up of events… Show more Key Responsibilities: – PR sample management including celebrity endorsement and send out coordination to DACH publications – Daily support and assistance to the Senior PR manager – Ongoing correspondance with PR-Agencies including providing images and credit information for media inquiries – Monitoring and reporting of media coverage – Administrative coordination of PR-projects – Creative contribution and research for event ideas and concepts – Support in set up of events and onsite press management Show less Key Responsibilities: – PR sample management including celebrity endorsement and send out coordination to DACH publications – Daily support and assistance to the Senior PR manager – Ongoing correspondance with PR-Agencies including providing images and credit information for media inquiries – Monitoring and reporting of media coverage – Administrative coordination of PR-projects – Creative contribution and research for event ideas and concepts – Support in set up of events… Show more Key Responsibilities: – PR sample management including celebrity endorsement and send out coordination to DACH publications – Daily support and assistance to the Senior PR manager – Ongoing correspondance with PR-Agencies including providing images and credit information for media inquiries – Monitoring and reporting of media coverage – Administrative coordination of PR-projects – Creative contribution and research for event ideas and concepts – Support in set up of events and onsite press management Show less