Experience

Statement Arts, Inc.

• Non-profit Organizations
• 1 - 100 Employee

• Design Strategist & Program Coordinator

  • May 2018 - Present

  Support planning and coordination of StART Young and its activities including: maintaining detailed program records and documents, serving as primary contact for students and their families, supervising teaching artists and interns during the summer program ensuring that all duties are being performed as outlined. Support ancillary planning and coordination of StART Dreaming including: maintaining detailed program records and documents and communicating regularly with students about program updates. Working closely with Founder + Artistic Director and Executive Director to monitor program performance. Building the new visual arts program offerings.



Dani Hernandez Design

• Chief Designer + Owner

  • Jan 2014 - Present

  As a freelance designer, I specialize in branding, illustration, and information design. No project is too big or small. I've completed a range of projects from designing logos for small businesses to illustrating banners for large-scale vinyl application. I manage projects as a one-woman powerhouse, founded my own Etsy shop, and sell finished pieces at locally-owned businesses. As the sole artist of Hernandez Caricatures, my duties include bringing life to a comedic idea through image and rendering three-dimensional qualities through the use of an airbrush. I have drawn in multiple venues and events, including: Central Park, Times Square, county fairs, retirement homes, art festivals, and farmers markets. I am available for private events, festivals, and digital and mail-order drawings as well.



University of Illinois at Urbana-Champaign, Siebel Center for Design

• Senior Design Strategist, Social Impact

  • May 2019 - Sep 2020

  Develop and iterate new strategies for integrating SCD's model of multi-disciplinary education and design thinking across the university and local community, develop and teach design thinking courses and workshops for students at the introductory and advanced levels, identify and work closely with community outreach efforts for capacity building in using design thinking as an approach to human-centered design. Develop and iterate new strategies for integrating SCD's model of multi-disciplinary education and design thinking across the university and local community, develop and teach design thinking courses and workshops for students at the introductory and advanced levels, identify and work closely with community outreach efforts for capacity building in using design thinking as an approach to human-centered design.



TAG Communications

• Advertising Services
• 1 - 100 Employee

• Associate Art Director

  • Dec 2016 - Jul 2017

  Managed concept and development of all major clients' brand execution, supervised design team and prioritized workflow, managed multiple projects concurrently on schedule and within budget, effectively presented design ideas and concept rationales to Account Managers and clients, commissioned outside talent and coordinating asset acquisition.

• Multimedia Designer

  • May 2015 - Jul 2017

  Created cross platform print and digital ideas and design concepts for account managers and clients, worked within established brand identities and extended the brand in meaningful ways that delivered results, executed design projects from concept to completion including client presentations, maintained excellent internal and external client communication.



Iowa State University Recreation Services

• Graphic Designer

  • Aug 2014 - May 2015

  Designed fliers and signage solutions for on-campus recreation facilities and events as part of the Marketing team, produced advertisements for fitness and intramural programs for campus publications, overhauled inconsistent applications, organized drive and file-naming structure, and developed a Brand Guide for overall department. Designed fliers and signage solutions for on-campus recreation facilities and events as part of the Marketing team, produced advertisements for fitness and intramural programs for campus publications, overhauled inconsistent applications, organized drive and file-naming structure, and developed a Brand Guide for overall department.



Adventureland Amusement Parks

• Caricature Artist

  • May 2013 - Aug 2014

  Created satirical, exaggerated portrayals of patrons of Adventureland Amusement Parks. Received training from an artist coached by Tom Richmond, legendary Mad Magazine artist. Created satirical, exaggerated portrayals of patrons of Adventureland Amusement Parks. Received training from an artist coached by Tom Richmond, legendary Mad Magazine artist.



Mashable

• United States
• Online Media
• 200 - 300 Employee

• Graphic Design Intern

  • Jan 2014 - May 2014

  Created and implemented style and resource guides for all graphic content on the website, pitched story and graphic ideas, designed flowcharts and infographics as well as other illustrative extras for articles, expanded stories into series through photo essays and illustrations. Created and implemented style and resource guides for all graphic content on the website, pitched story and graphic ideas, designed flowcharts and infographics as well as other illustrative extras for articles, expanded stories into series through photo essays and illustrations.



Iowa State University Book Store

• United States
• Retail
• 1 - 100 Employee

• Marketing & Graphic Design Assistant

  • May 2013 - Jan 2014

  Designed in-store signage and advertisements, revamped existing marketing applications, provided new brand identity solutions, strengthened wayfinding and merchandising solutions, promoted student interest in book store sponsored events and sales. Designed in-store signage and advertisements, revamped existing marketing applications, provided new brand identity solutions, strengthened wayfinding and merchandising solutions, promoted student interest in book store sponsored events and sales.



KNOD 105.3FM

• DJ/On-Air Announcer

  • Mar 2009 - Aug 2011

  Selected and announced music for the local radio station, updated the website, wrote and produced ads and public service announcements, read calendar events and obituaries live on-air, and completed administrative office maintenance and tasks. Selected and announced music for the local radio station, updated the website, wrote and produced ads and public service announcements, read calendar events and obituaries live on-air, and completed administrative office maintenance and tasks.