Dani Hartzel
Account Manager at MiQ- Claim this Profile
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Topline Score
Bio
Credentials
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Introduction to Generative AI with GPT
LinkedInOct, 2023- Nov, 2024 -
The Trade Desk
The Trade DeskApr, 2022- Nov, 2024
Experience
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MiQ
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United States
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Advertising Services
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700 & Above Employee
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Account Manager
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Oct 2022 - Present
Manager for national account: Planet Fitness. Manager for national account: Planet Fitness.
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TMP Worldwide
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United States
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Advertising Services
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300 - 400 Employee
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Paid Social Media Buyer & Manager
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Dec 2020 - Oct 2022
Planned and executed digital media (including social media) buys for clients- main client: UnitedHealth. Planned and executed digital media (including social media) buys for clients- main client: UnitedHealth.
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Remote Digital Consultant
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Remote Consultant (Bi-Coastal: CA, FL)
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Digital Media Planner, Buyer /Strategist/ Account Manager
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Oct 2014 - Apr 2022
Digital Marketer specializing in Digital Media Buying for 10 years. Experience with ad and plan idea generation (Pitch/Lead Strategist), research, negotiation, trafficking, conversion testing strategies, as well as analyzing and optimizing for best ROI. Worked with numerous products from Branding fashion/food/events to Direct Response for e-commerce/HR programs. Experience with direct sites/ verticals, mobile, programmatic, and social media. Available for start-ups and large companies and have… Show more Digital Marketer specializing in Digital Media Buying for 10 years. Experience with ad and plan idea generation (Pitch/Lead Strategist), research, negotiation, trafficking, conversion testing strategies, as well as analyzing and optimizing for best ROI. Worked with numerous products from Branding fashion/food/events to Direct Response for e-commerce/HR programs. Experience with direct sites/ verticals, mobile, programmatic, and social media. Available for start-ups and large companies and have held Management level. Highlights: Aided in 30% MoM growth of Bevel Shave Club client sales Oct 2015-August 2016. I have worked with all size budgets from $500 to $1MM, so no budget is too small or too large to handle. Recent Clients: New York Police & Politics (Xenopsi) Heaven Hill: Elijah Craig, Larceny, Evan Williams (Xenopsi) Nitto Tires (Idea Ventures) Match.com, POF.com, Christian Mingle (The Relationship Corp) Past Clients: Freelance Digital Media Buyer/ Manager: Pocky (Glico) (Dent Agency) STGo Anti-wrinkle Cream CQ Intel (The Jay Group) Betfair/TVG Nambu Botanicals Gaming: World of War, Mobile Strike, etc (OnLoop) Dermawand (OnLoop) Prosvent (OnLoop) Tiger Rice Cooker (Dent Agency) Papa John's Pizza Franchise (Zimmerman Advertising, a division of Omnicom) Michaels Craft Stores (Zimmerman Advertising, ") Party City Stores (Zimmerman Advertising, ") Tier 3 Auto/ Auto Nation/ Nissan (Zimmerman Advertising, ") METRx/ Nature's Bounty (Zimmerman Advertising, ") Sally Beauty (Zimmerman Advertising, ") Bevel Shave System (Walker & Co. Brands) Rodan and Fields Guthy-Renker in-house Digital Media Buyer: Wen Hair Care Meaningful Beauty by Cindy Crawford Proactiv XOut Sheer Cover Gary Group Agency Digital Media Buyer: Goldenboy Promotions Warner Bros. Records Croshal Entertainment Group Hudson Jeans Santa Anita Race Park Fathom Events Sony Music Disney Radio YoCrunch Yogurt Show less Digital Marketer specializing in Digital Media Buying for 10 years. Experience with ad and plan idea generation (Pitch/Lead Strategist), research, negotiation, trafficking, conversion testing strategies, as well as analyzing and optimizing for best ROI. Worked with numerous products from Branding fashion/food/events to Direct Response for e-commerce/HR programs. Experience with direct sites/ verticals, mobile, programmatic, and social media. Available for start-ups and large companies and have… Show more Digital Marketer specializing in Digital Media Buying for 10 years. Experience with ad and plan idea generation (Pitch/Lead Strategist), research, negotiation, trafficking, conversion testing strategies, as well as analyzing and optimizing for best ROI. Worked with numerous products from Branding fashion/food/events to Direct Response for e-commerce/HR programs. Experience with direct sites/ verticals, mobile, programmatic, and social media. Available for start-ups and large companies and have held Management level. Highlights: Aided in 30% MoM growth of Bevel Shave Club client sales Oct 2015-August 2016. I have worked with all size budgets from $500 to $1MM, so no budget is too small or too large to handle. Recent Clients: New York Police & Politics (Xenopsi) Heaven Hill: Elijah Craig, Larceny, Evan Williams (Xenopsi) Nitto Tires (Idea Ventures) Match.com, POF.com, Christian Mingle (The Relationship Corp) Past Clients: Freelance Digital Media Buyer/ Manager: Pocky (Glico) (Dent Agency) STGo Anti-wrinkle Cream CQ Intel (The Jay Group) Betfair/TVG Nambu Botanicals Gaming: World of War, Mobile Strike, etc (OnLoop) Dermawand (OnLoop) Prosvent (OnLoop) Tiger Rice Cooker (Dent Agency) Papa John's Pizza Franchise (Zimmerman Advertising, a division of Omnicom) Michaels Craft Stores (Zimmerman Advertising, ") Party City Stores (Zimmerman Advertising, ") Tier 3 Auto/ Auto Nation/ Nissan (Zimmerman Advertising, ") METRx/ Nature's Bounty (Zimmerman Advertising, ") Sally Beauty (Zimmerman Advertising, ") Bevel Shave System (Walker & Co. Brands) Rodan and Fields Guthy-Renker in-house Digital Media Buyer: Wen Hair Care Meaningful Beauty by Cindy Crawford Proactiv XOut Sheer Cover Gary Group Agency Digital Media Buyer: Goldenboy Promotions Warner Bros. Records Croshal Entertainment Group Hudson Jeans Santa Anita Race Park Fathom Events Sony Music Disney Radio YoCrunch Yogurt Show less
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Beverly Boy Productions Group Inc.
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West Palm Beach, Florida Area; International travel
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Producer
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Nov 2017 - Mar 2018
Client relationships/liason. Pre-to-post-production planning and management of crew, vendors, talent, etc. Client relationships/liason. Pre-to-post-production planning and management of crew, vendors, talent, etc.
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Guthy|Renker
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United States
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Advertising Services
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200 - 300 Employee
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Media Buyer
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Nov 2013 - Aug 2014
Work directly with supervisors, publishers, and creative team daily to plan, buy, traffic, optimize, and report strategic digital media plans for Guthy-Renker products & partnerships. Work directly with supervisors, publishers, and creative team daily to plan, buy, traffic, optimize, and report strategic digital media plans for Guthy-Renker products & partnerships.
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No groups on my page
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Think Tanks
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1 - 100 Employee
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Digital Media Planner & Buyer
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Mar 2012 - Nov 2013
Digital Media Planner/Buyer/Account Manager Work directly with clients, supervisors, publishers, and creative team daily to research, develop, plan, buy, implement, traffic, optimize, and report strategic digital media plans. Clientele includes: Goldenboy Promotions, Warner Bros. Records, Sony Records, Concord Music Group, Croshal Ent Group, Hudson Jeans, ID Perfumes, Santa Anita Race Park, etc. Some additional experience in OOH and TV planning and buying. Use ComScore, Media… Show more Digital Media Planner/Buyer/Account Manager Work directly with clients, supervisors, publishers, and creative team daily to research, develop, plan, buy, implement, traffic, optimize, and report strategic digital media plans. Clientele includes: Goldenboy Promotions, Warner Bros. Records, Sony Records, Concord Music Group, Croshal Ent Group, Hudson Jeans, ID Perfumes, Santa Anita Race Park, etc. Some additional experience in OOH and TV planning and buying. Use ComScore, Media Mind, MRI. Social Media liaison.
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Media Assistant
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May 2011 - Mar 2012
Assist Radio and TV departments as well, in creating proficient media plans. Have become competent with Excel, MRI, Strata/SMBS, Neilson systems.
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Brand Promoter
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Jul 2010 - May 2011
Market new brands or new brand extensions. Educate the public about products to increase product purchasing. Market new brands or new brand extensions. Educate the public about products to increase product purchasing.
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Temple University
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United States
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Higher Education
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700 & Above Employee
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Director of Events & Promotions
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Aug 2010 - Dec 2010
(Student-run Ad Agency) Head of promotional events for five different clients in the Philadelphia region. Organized events including lectures, happy hours, and awareness campaigns to increase public participation and promote client awareness. Created advertisements. Raised funds and sales for clients. (Student-run Ad Agency) Head of promotional events for five different clients in the Philadelphia region. Organized events including lectures, happy hours, and awareness campaigns to increase public participation and promote client awareness. Created advertisements. Raised funds and sales for clients.
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Intern
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May 2009 - Aug 2009
In charge of pre-promotional arrangements including organizing and confirming accounts with clients, managing employees schedules, and promoting and advertising for the company via the internet and social networks. In charge of pre-promotional arrangements including organizing and confirming accounts with clients, managing employees schedules, and promoting and advertising for the company via the internet and social networks.
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Education
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2009 - 2010
Temple University
Bachelor of Arts, Advertising -
2006 - 2009
Bloomsburg University of Pennsylvania
Bachelor of Arts (BA), Business Marketing. Minor in Spanish.
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