Daniel WANG
Digital Campaign Specialist/Lead at UTS College- Claim this Profile
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Bio
Credentials
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Advanced Google Analytics
Google -
Campaign Manager - GMP
Google -
Content Marketing Mastery
DigitalMarketer -
Conversion Funnel Mastery
DigitalMarketer -
Copywriting Mastery
DigitalMarketer -
Display & Video 360 (GMP)
Google -
Ecommerce Analytics: From Data to Decision
Google -
Email Marketing Mastery
DigitalMarketer -
Facebook Blueprint (Including Instagram)
Facebook -
Google AdWords Display Certification
Google -
Google AdWords Fundamentals
Google -
Google AdWords Mobile Certification
Google -
Google AdWords Search Certification
Google -
Google Tag Manager Fundamentals
Google -
Optimisation & Testing Mastery
DigitalMarketer -
Paid Traffic Mastery
DigitalMarketer -
Search Ads 360 (GMP)
Google -
Search Marketing Mastery
DigitalMarketer -
Social & Community Mastery
DigitalMarketer
Experience
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UTS College
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Australia
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Higher Education
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100 - 200 Employee
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Digital Campaign Specialist/Lead
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Jun 2022 - Present
Led and managed international and domestic campaigns by leading 4 regional leadership teams, 2 marketing agencies, design team, contents team, website team, comms team, events team, data team, legal team and multiple media suppliers, including contracts negotiations and end-to-end campaigns management with integrated insights by synthesising data and key metrics. Led and managed international and domestic campaigns by leading 4 regional leadership teams, 2 marketing agencies, design team, contents team, website team, comms team, events team, data team, legal team and multiple media suppliers, including contracts negotiations and end-to-end campaigns management with integrated insights by synthesising data and key metrics.
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Northcott
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Australia
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Consumer Services
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300 - 400 Employee
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Digital Marketing Specialist
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Jun 2020 - Jun 2022
Managed campaigns and performance by leading 1 centralised team and 2 agencies, and supported company’s ICT and fundraising projects and initiatives. Managed campaigns and performance by leading 1 centralised team and 2 agencies, and supported company’s ICT and fundraising projects and initiatives.
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Frasers Hospitality Australia
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Australia
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Hospitality
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1 - 100 Employee
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Digital Marketing Manager | Innovating digital solutions
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Jan 2018 - Mar 2019
As the marketing lead for all Australian 4- & 5-star hotel properties, established digital marketing strategy and executed all areas of digital marketing & eCommerce initiatives, including developing, implementing & managing Paid Search & Display Ads Campaigns (PPC/SEM); Social Media Campaigns & Email Marketing (EDM) campaigns; SEO campaigns; data analytics across Google Analytics, Facebook platform, CRM platform. As the marketing lead for all Australian 4- & 5-star hotel properties, established digital marketing strategy and executed all areas of digital marketing & eCommerce initiatives, including developing, implementing & managing Paid Search & Display Ads Campaigns (PPC/SEM); Social Media Campaigns & Email Marketing (EDM) campaigns; SEO campaigns; data analytics across Google Analytics, Facebook platform, CRM platform.
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IHG Hotels & Resorts
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United Kingdom
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Hospitality
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700 & Above Employee
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Digital Marketing Executive
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Sep 2016 - Dec 2017
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Huawei Technologies
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United Kingdom
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Telecommunications
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200 - 300 Employee
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Network Engineer Team Lead
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Dec 2011 - May 2015
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Education
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2006 - 2010
University of Wollongong
Bachelor of Engineering, Telecommunications Engineering -
2021 - 2021
University of South Australia
Professional Certificate, Web Accessibility -
2011 - 2012
University of Sydney
Master of Project Management, Project Management in Finanace and Economics
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