Experience

Crowd

• United States
• Technology, Information and Internet

• Copywriter

  • Dec 2022 - Present

  I have been involved in a number of projects that include: - Rewriting web copy for a client following updated brand values & tone of voice - Creating new & engaging copy for a website launch - Creating & editing blogs/articles for our internal website - Updating always on newsletters for clients - Drafting social media posts for various articles - Managing a content plan across all countries I have been involved in a number of projects that include: - Rewriting web copy for a client following updated brand values & tone of voice - Creating new & engaging copy for a website launch - Creating & editing blogs/articles for our internal website - Updating always on newsletters for clients - Drafting social media posts for various articles - Managing a content plan across all countries



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Copywriter

  • Aug 2019 - Present

  My main area of specialisation is in content writing, whatever the subject or sector. I pride myself in creating engaging content that can be expanded across multiple areas, including written, video and visual. I have experience in creating content campaigns from start to finish and managing the process. I can provide a portfolio on request. My main area of specialisation is in content writing, whatever the subject or sector. I pride myself in creating engaging content that can be expanded across multiple areas, including written, video and visual. I have experience in creating content campaigns from start to finish and managing the process. I can provide a portfolio on request.



Slater and Gordon Lawyers (UK)

• United Kingdom
• Law Practice
• 700 & Above Employee

• Senior Copywriter

  • Jul 2022 - Oct 2022

  Ownership of copy projects from concept stage to completion, whilst maintaining strong stakeholder relationships and continuous contact with with Marketing and SEO team to identify copy opportunities. Writing original and compelling copy for a range of marketing and communications materials ensuring the tone and content match the needs and expectations of each audience. Identifying opportunities to amplify our content via 3rd parties, from publishers to influencers, bloggers and thought leadership contributions. Contribute and proactively manage content calendars and to publish copy on our website. Show less



Velo - B2B Marketing Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Oct 2021 - Jun 2022

  Key Duties: Owning client relationships, weekly calls including agenda, meeting notes from call, follow-up notes and actions. Reporting to my manager with status updates of projects, including next steps Managing creative briefing with studio, QAing assets and iterating back and forth. Sharing and presenting work to clients, receiving feedback and briefing back in to studio Working closely with writers to curate written assets, including but not limited to; video scripts, data-sheets and success stories. Some copywriting for short-form assets is required (script writing/story framework, email copy) Putting together proposals and statements of work for projects Using and updating client websites using CMS print/supplier activity when needed for Velo and client work Providing project support to wider team to help develop skills and expertise in B2B marketing service areas Show less



RSM International

• Accounting
• 1 - 100 Employee

• Content Executive

  • Aug 2020 - Sep 2021

  Internal communications Community development of service line and sectors on the global intranet, including building relationships with key content contributors across service lines, sector groups and geographical regions, to promote internal engagement Assist with the creation and sourcing of articles from service lines, sectors, and regions to be included in the monthly global E-Bulletin, such as interviews, blogs, and reports Assist the team as appropriate with the communications materials for internal marketing projects and annual events, such as RSM World Day, RSM World Conference, RSM Academy and other regional events. This includes drafting and distribution of communications, production of event literature, social media resources, corporate gifts etc. External communications Play a supporting role with the development of website content for the service lines, sectors, regions, and global news, such as interviews, blogs, reports, and re-purposed and internationalised content from member firms. Play a supporting role in promoting service line and sector content marketing through centralised social media across Facebook, LinkedIn, and Twitter; scheduling, posting, responding, and keeping track of the social media activities of other RSM firms and competitors Play a supporting role in working with the marketing team to support on global campaigns for service lines and sectors through the development and distribution of thought leadership, brochures, videos, infographics, articles and webinars and events, both internal and external Assist on the execution of any agreed internal engagement projects, such as RSM World Day, CSR, and community building initiatives Work with the digital and design team to ensure that content is up to date or refreshed as appropriate on both internal and external channels Show less



Hotelplan UK Ltd

• Content Editor

  • Feb 2020 - Aug 2020

  A brand champion and owner of our all brands tones of voice, ensuring all content adheres to brand guidelines and our brand image and values are upheld, protected and promoted at all times. Assist with the updating of web content to enhance the online customer journey – aligning content to current marketing campaigns, updating website content, optimizing for SEO, landing page creation, image selection - working closely with the Ecommerce team. Collaborate with the brand teams to create copy for marketing campaigns that is engaging, inspiring, and optimised to the relevant marketing channels. Assist with the production of assets for engaging branded content campaigns using most relevant format (video, digital, print). Responsibility over all social media channels, inspiring current and potential customers to think about skiing through content posted on Twitter, Facebook and Instagram. Drive growth of communities and increasing brand awareness across social media using copy and visual assets with innovative and forward thinking formats. Owner and creator of all blogs across the brands, ensuring all content is original, engaging, relevant and optimised. Weekly, monthly, ad hoc reporting and analysis of web and social as well as identifying trends and insights that can be applied to future online campaigns. Show less



Bang & Olufsen of Guildford, Bang & Olufsen of Brighton & Hove

• Marketing Manager

  • Feb 2018 - Aug 2019

  Head of all digital and showroom marketing developments including promotional campaigns, mailing and social media. Head of all digital and showroom marketing developments including promotional campaigns, mailing and social media.



POWERCHORD LIMITED

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Executive Assistant

  • Jun 2016 - Sep 2017

  Executive assistant to board members. Produced marketing collateral, white papers and took part in ongoing market research during early periods of the business starting up. Executive assistant to board members. Produced marketing collateral, white papers and took part in ongoing market research during early periods of the business starting up.