Digital Marketing Manager

• May 2022 - Present

Digital Marketing Manager

• Nov 2011 - Apr 2022

• Marketing strategy development and implementation for the two brands including digital marketing, print, events and direct marketing. • Project management for the Freedom brand refresh and website development. • Set up, measurement and analysis of KPIs and forecasts for all marketing activities (B2C and B2B). • SEM (SEO & PPC) strategy development and execution in collaboration with external agencies and the internal team. • Paid search strategy development and management for the… Show more • Marketing strategy development and implementation for the two brands including digital marketing, print, events and direct marketing. • Project management for the Freedom brand refresh and website development. • Set up, measurement and analysis of KPIs and forecasts for all marketing activities (B2C and B2B). • SEM (SEO & PPC) strategy development and execution in collaboration with external agencies and the internal team. • Paid search strategy development and management for the UK Health Insurance brand. • Affiliate marketing programme setup and management. • Email marketing campaign management for personal customers and insurance brokers. • Research and implementation of new online marketing opportunities capable of delivering good ROI with a limited financial investment (affinity marketing, online partnerships, membership schemes campaigns). • Internal systems improvement and optimisation by liaising with the IT and Sales departments for better lead to sale conversion success, accurate reporting and a seamless customer journey. • Marketing reporting and analysis for the board of directors. • Created, edited and optimised online graphical elements (website, email, banners) and offline advertising (press adverts) through HTML and graphical suites (Adobe Photoshop). • Marketing team management. Show less • Marketing strategy development and implementation for the two brands including digital marketing, print, events and direct marketing. • Project management for the Freedom brand refresh and website development. • Set up, measurement and analysis of KPIs and forecasts for all marketing activities (B2C and B2B). • SEM (SEO & PPC) strategy development and execution in collaboration with external agencies and the internal team. • Paid search strategy development and management for the… Show more • Marketing strategy development and implementation for the two brands including digital marketing, print, events and direct marketing. • Project management for the Freedom brand refresh and website development. • Set up, measurement and analysis of KPIs and forecasts for all marketing activities (B2C and B2B). • SEM (SEO & PPC) strategy development and execution in collaboration with external agencies and the internal team. • Paid search strategy development and management for the UK Health Insurance brand. • Affiliate marketing programme setup and management. • Email marketing campaign management for personal customers and insurance brokers. • Research and implementation of new online marketing opportunities capable of delivering good ROI with a limited financial investment (affinity marketing, online partnerships, membership schemes campaigns). • Internal systems improvement and optimisation by liaising with the IT and Sales departments for better lead to sale conversion success, accurate reporting and a seamless customer journey. • Marketing reporting and analysis for the board of directors. • Created, edited and optimised online graphical elements (website, email, banners) and offline advertising (press adverts) through HTML and graphical suites (Adobe Photoshop). • Marketing team management. Show less

Search Marketing Consultant (PPC & SEO)

• Apr 2014 - Sep 2018

• Certified Google AdWords Professional • Set up and managed paid search and social media campaigns for clients from different industries such as IT, ecommerce, insurance, finance and education • Managed media budgets from £500 to over £50,000 per month • Managed PPC accounts across different territories – UK, Europe/EMEA & US • Certified Google AdWords Professional • Set up and managed paid search and social media campaigns for clients from different industries such as IT, ecommerce, insurance, finance and education • Managed media budgets from £500 to over £50,000 per month • Managed PPC accounts across different territories – UK, Europe/EMEA & US

E-commerce Marketing Manager

• Jun 2011 - Nov 2011

• Managed and grew the Richmond Classics e-commerce channel through search engine marketing, email marketing, social media activities and online partnerships. • Developed strategies to maximise revenue, conversion and profitability through improved website functionality and on-site visitor experience. • Social media management – making sure the brand guidelines for tone of voice and communication style were followed through all communications. • Managed a marketing executive. • Managed and grew the Richmond Classics e-commerce channel through search engine marketing, email marketing, social media activities and online partnerships. • Developed strategies to maximise revenue, conversion and profitability through improved website functionality and on-site visitor experience. • Social media management – making sure the brand guidelines for tone of voice and communication style were followed through all communications. • Managed a marketing executive.

KTP Marketing Associate

• Feb 2011 - May 2011

• Planned, implemented and reported on social media campaigns and Facebook PPC campaigns • Researched and analysed new activities for increasing online sales (SEO, email marketing, social media, affinity marketing, affiliate marketing, PPC campaigns). • Liaised with Chococo’s web design & advertising agency for implementing tactics and strategies to improve their online presence. • Reported on key business findings to Bournemouth University as part of the ‘knowledge transfer’ side of… Show more • Planned, implemented and reported on social media campaigns and Facebook PPC campaigns • Researched and analysed new activities for increasing online sales (SEO, email marketing, social media, affinity marketing, affiliate marketing, PPC campaigns). • Liaised with Chococo’s web design & advertising agency for implementing tactics and strategies to improve their online presence. • Reported on key business findings to Bournemouth University as part of the ‘knowledge transfer’ side of the partnership. Show less • Planned, implemented and reported on social media campaigns and Facebook PPC campaigns • Researched and analysed new activities for increasing online sales (SEO, email marketing, social media, affinity marketing, affiliate marketing, PPC campaigns). • Liaised with Chococo’s web design & advertising agency for implementing tactics and strategies to improve their online presence. • Reported on key business findings to Bournemouth University as part of the ‘knowledge transfer’ side of… Show more • Planned, implemented and reported on social media campaigns and Facebook PPC campaigns • Researched and analysed new activities for increasing online sales (SEO, email marketing, social media, affinity marketing, affiliate marketing, PPC campaigns). • Liaised with Chococo’s web design & advertising agency for implementing tactics and strategies to improve their online presence. • Reported on key business findings to Bournemouth University as part of the ‘knowledge transfer’ side of the partnership. Show less

Business Development Agent (contract)

• Jan 2011 - Feb 2011

• Identified new project leads for HP Networking within the Romanian B2B sector - reached monthly target from the first month. • Established a direct communication with IT decision makers and assessing the initial interest in the HP Networking solutions. • Identified new project leads for HP Networking within the Romanian B2B sector - reached monthly target from the first month. • Established a direct communication with IT decision makers and assessing the initial interest in the HP Networking solutions.

Marketing Executive

• Sep 2010 - Feb 2011

• Researched, planned, implemented and reported on digital marketing campaigns. • Content management in Joomla CMS and SEO activities for two websites. • Managed the company’s social media accounts including writing and distributing press releases.

Marketing Intern

• Apr 2010 - Aug 2010

Assisted the marketing director in creating and delivering email marketing campaigns and direct email campaigns.

Intern in the Marketing Department

• Aug 2009 - Sep 2009

• Preparing various materials for clients and partners; • Internal marketing activities; • Consultancy project – past communication campaign analysis and proposed actions for promoting the selective waste collection concept to population • Preparing various materials for clients and partners; • Internal marketing activities; • Consultancy project – past communication campaign analysis and proposed actions for promoting the selective waste collection concept to population

Intern in the Marketing/PR Department

• Jul 2009 - Aug 2009

• Competition analysis and proposals of offensive/defensive actions; • Writing press articles/ newsletters for partners and clients and submitting articles and PAD files; • Benchmarking Axigen’s software documentation against its competition and giving recommendations on improvements; • Competition analysis and proposals of offensive/defensive actions; • Writing press articles/ newsletters for partners and clients and submitting articles and PAD files; • Benchmarking Axigen’s software documentation against its competition and giving recommendations on improvements;

Student representative (part-time)

• May 2008 - Jun 2008

Contacting Canterbury students and presenting them the benefits of registering on TargetJobs; Contacting Canterbury students and presenting them the benefits of registering on TargetJobs;