Experience

Photowall

• Sweden
• Retail
• 1 - 100 Employee

• Digital Analyst

  • Jan 2022 - Present



Mothership

• Sweden
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing @ mothership.se

  • Nov 2022 - Present

  Mothership.se är Sveriges största sökguide till upplevelser & behandlingar inom spiritualitet & holistisk hälsa. https://mothership.se/ Mothership.se är Sveriges största sökguide till upplevelser & behandlingar inom spiritualitet & holistisk hälsa. https://mothership.se/



BROTHY (Original BROTHY Scandinavia AB)

• Stockholm, Stockholm, Sverige

• Co-Founder @ BROTHY

  • Jan 2021 - Present

  BROTHY makes top quality bone broth from scratch through few but carefully selected ingredients. We keep it clean, delicious and nutritious and offer home delivery through our website and amoi.se in Stockholm. By carefully selecting the right blend of ingredients and cooking them for up to 24 hrs we extract proteins (>65% collagen), amino acids and minerals for your body to enjoy. https://originalbrothy.com BROTHY makes top quality bone broth from scratch through few but carefully selected ingredients. We keep it clean, delicious and nutritious and offer home delivery through our website and amoi.se in Stockholm. By carefully selecting the right blend of ingredients and cooking them for up to 24 hrs we extract proteins (>65% collagen), amino acids and minerals for your body to enjoy. https://originalbrothy.com



D.S Consulting

• Stockholm

• Digital Marketing Specialist / Web Analyst @ D.S Consulting

  • Nov 2017 - Jan 2023

  Freelance Consultant within Web Analytics, SEO, SEM, Social, CRO etc. Previously working for clients like Schibsted and Handelsbanken. Freelance Consultant within Web Analytics, SEO, SEM, Social, CRO etc. Previously working for clients like Schibsted and Handelsbanken.



Handelsbanken

• Sweden
• Banking
• 700 & Above Employee

• Web & APP - Digital Analyst

  • May 2021 - Jan 2022

  Super User for Google Analytics 360 and Firebase for all the APPS and websites like Handelsbanken.se, .no, .dk, .fi. SAFe Lean-Agile Principles - Scaled Agile Framework way of working. Super User for Google Analytics 360 and Firebase for all the APPS and websites like Handelsbanken.se, .no, .dk, .fi. SAFe Lean-Agile Principles - Scaled Agile Framework way of working.



Schibsted

• Norway
• Technology, Information and Media
• 700 & Above Employee

• Web Analyst

  • Nov 2020 - May 2021

  6 months dashboarding project for Schibsted Growth containing work for Insurello, Kundkraft, Hypoteket, Let's Deal, Prisjakt, Compricer, Aftonbladet, Blocket etc. 6 months dashboarding project for Schibsted Growth containing work for Insurello, Kundkraft, Hypoteket, Let's Deal, Prisjakt, Compricer, Aftonbladet, Blocket etc.



Godsmak.se

• Sweden
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager / Digital Manager / E-com Manager

  • Nov 2019 - Nov 2020

  As a Marketing Manager / Digital Manager I'm responsible of optimizing and maintain all of our online and offline channels like SEO, SEM, Social, Display, Affiliate, Email, Automation, Print etc. With this comes also business development, budget tracking, ROAS and alot of analytics and key metrics. Another part of mý work is developing the website with new functionality both backend and frontend together with our web agency. I also work at a daily basis with graphics and design (Adobe). As a Marketing Manager / Digital Manager I'm responsible of optimizing and maintain all of our online and offline channels like SEO, SEM, Social, Display, Affiliate, Email, Automation, Print etc. With this comes also business development, budget tracking, ROAS and alot of analytics and key metrics. Another part of mý work is developing the website with new functionality both backend and frontend together with our web agency. I also work at a daily basis with graphics and design (Adobe).



Frank Agency

• Sweden
• Advertising Services
• 1 - 100 Employee

• Head of Digital

  • Apr 2019 - Oct 2019

  Digital Team Lead within all digital areas. Digital Team Lead within all digital areas.



Increasly

• Stockholm, Sverige

• Analytics Consultant

  • Dec 2017 - Mar 2019

  Helping Increasly clients increase. Visit www.increasly.se to get in touch with Swedens top CRO experts or visit www.sitegainer.com to get your hands on the worlds best A/B testing & Conversion Optimization platform. Helping Increasly clients increase. Visit www.increasly.se to get in touch with Swedens top CRO experts or visit www.sitegainer.com to get your hands on the worlds best A/B testing & Conversion Optimization platform.



Thomas Cook Group plc

• Travel Arrangements
• 700 & Above Employee

• Web Analyst

  • Nov 2017 - Mar 2019

  Super User for Google Analytics 360, Google Tag Manager and in charge of the whole dataLayer framework for all Thomas Cook Nordic websites (ving.se, ving.no, spies.dk, globetrotter.se). SAFe Lean-Agile Principles - Scaled Agile Framework way of working. Super User for Google Analytics 360, Google Tag Manager and in charge of the whole dataLayer framework for all Thomas Cook Nordic websites (ving.se, ving.no, spies.dk, globetrotter.se). SAFe Lean-Agile Principles - Scaled Agile Framework way of working.



IHM Business School

• Stockholm, Sverige

• Lecturer - Digital Marketing & Sales Analytics

  • Oct 2017 - Apr 2018

  Lecturer within GTM/GA/Digital Marketing/Ecommerce. Lecturer within GTM/GA/Digital Marketing/Ecommerce.



Web Guide Partner

• Sweden
• Advertising Services
• 1 - 100 Employee

• Analytics Consultant / Web Analyst / Team Lead

  • Feb 2015 - Nov 2017

  Working with: Configurations, Implementations (GA/GTM/Other), Webanalytics, SEO, SEM, Tracking, CRO, A/B testing, KPI's, Google Analytics, Google Tag Manager, Adobe Site Catalyst, Visualisation/Dashboarding (GA/Data Studio/Klipfolio) etc. What I do at WGP - www.wgp.se/analys Working with: Configurations, Implementations (GA/GTM/Other), Webanalytics, SEO, SEM, Tracking, CRO, A/B testing, KPI's, Google Analytics, Google Tag Manager, Adobe Site Catalyst, Visualisation/Dashboarding (GA/Data Studio/Klipfolio) etc. What I do at WGP - www.wgp.se/analys



Summitandfriends

• Stockholm, Sverige

• Lecturer - Analyticsdagarna

  • Dec 2015 - May 2017

  Lecturer within GA/GTM/Ecommerce. www.analyticsdagarna.se Lecturer within GA/GTM/Ecommerce. www.analyticsdagarna.se



Campadre

• Sweden
• Retail
• 1 - 100 Employee

• Head of Production - Ecommerce

  • Apr 2012 - Apr 2014

  Planning, coordinating and control of campaign processes. Overseeing the production process and monitoring the production schedule for all the campaigns going live on the website. Involved in the pre-production (planning) stage as well as the production (control and supervision) stage.Involved in the interaction between different departments such as marketing, purchase, finance, suppliers and managers.www.campadre.com / www.campadre.se - Scandinavias largest flash sales website.

• Campaign Coordinator

  • Sep 2011 - Mar 2012

• Buyer & Sales

  • Jun 2011 - Sep 2011

• Image Editor & Graphic Content

  • Nov 2010 - Jun 2011