Experience

Color Of Change

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Senior Director, Digital

  • May 2022 - Present

• Deputy Senior Campaign Director

  • Sep 2019 - Jun 2022



Human Rights Campaign

• Political Organizations
• 400 - 500 Employee

• Digital Deputy Director

  • Jun 2016 - Sep 2019

  Directed day-to-day digital content production and editorial calendar across multiple channels, including social media, email, SMS, rapid-response, web, and budgeting.Led a diverse, creative team of copywriters, developers, designers, and digital managers to produce award-winning integrated digital fundraising and membership campaigns.Designed digital organizing programs reaching more than 5 million voters online, raised a record-breaking $3.4 million, and exceeded voter engagement goals for the 2018 midterms.Identified industry trends and consistently mobilized 3 million members that exceeded year-over-year growth leading implementation of tools and CRMs (e.g. Engaging Networks, Upland, Mobilize America, Vote.org, Facebook Messenger, Facebook Fundraisers, Hustle, and Phone2Action).



NASTAD

• Public Health
• 1 - 100 Employee

• Manager, Communications & Health Equity

  • Sep 2014 - Jun 2016

  Recruited to launch brand and content strategy for 2 national initiatives highlighting HIV culturally appropriate care and evidenced-based models targeting healthcare providers and young Black men; funded by ​​Health Resources and Services Administration (HRSA-HAB). Developed and maintained a $550,000 communications budget, and managed agency partners and other vendors, including contract negotiations and proposal requests.Project-managed policy and research projects to create HIV stigma-free narratives from conception to production of NASTAD’s first YouTube series pilot, focus groups, and workshops on equity, prevention, and drug user health. Developed production workflows to support multi-channel strategies, including social media, web design and development, and training curriculum for providers and community-based organizations.



Academic Partnerships

• United States
• E-Learning Providers
• 500 - 600 Employee

• Retention Manager

  • Nov 2012 - Sep 2014

  Developed and maintained effective relationships with partners to understand issues relating to admissions and student life, and provided solutions that improved student experiences and success. Established proactive and reactive contact strategies with students in goal setting, time management, and degree program success strategies.Created email marketing automations and managed a portfolio of 850 students with degree requirements, financial aid programs, transfer credit assessment, and general university services.



Drexel University

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketing Coordinator

  • Jul 2011 - Sep 2012

  Oversaw and directed department resources across several areas including facilities, materials, equipment and worked to maximize the impact of resource allocations.Provided administrative support including maintaining guest lists, online registration and other functions as assigned for fundraising events, University alumni relations and seminars.Partnered with Director of Admissions to spearhead the introduction of alumni involvement in the admissions process to plan the growth and accessibility of career networking services for students and alumni initiatives.



Arden Theatre Company

• United States
• Performing Arts

• Digital Marketing Assistant

  • Nov 2010 - Jul 2011

  Established campaign projects and special events to increase donor engagement and cultivation.Processed donor gifts and contributions, including management of online giving accounts, and crafted acknowledgment letters and other donor correspondences. Conducted research to establish benchmark data for strategic plan evaluating areas of price sensitivity, repertoire planning, media habits, and barriers for attendance.Developed mailing lists and facts sheets to support marketing research, grassroots campaigns, and programming.