Experience

SALT.agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Partner & Head of Technical SEO

  • Aug 2023 - Present

  Leeds, England, United Kingdom

• Head of Technical SEO

  • Apr 2022 - Aug 2023

  Leeds, England, United Kingdom

• Head Of Research And Development

  • Jun 2020 - Apr 2022

  Leeds, England, United Kingdom My role within SALT is to empower the wider technical team through the innovation, automation, and streamlining of core functions and data processing capabilities. As well as refining and improving existing processes, I also work with the development teams on developing new and innovative ways in which we do our jobs, with the goal of furthering SALT’s market leading technical SEO offering. In addition to R&D functions; I also developed and spearheaded a best-in-class internal… Show more My role within SALT is to empower the wider technical team through the innovation, automation, and streamlining of core functions and data processing capabilities. As well as refining and improving existing processes, I also work with the development teams on developing new and innovative ways in which we do our jobs, with the goal of furthering SALT’s market leading technical SEO offering. In addition to R&D functions; I also developed and spearheaded a best-in-class internal training program (materials, training schedule, and delivery), which surpassed a number of SEO certification and course options (free and paid) on the market. as well as acting as Account Director on a number of key global accounts, and supporting, and leading, new business activities, pitches, and other functions.

• Lead Technical SEO Consultant & Account Director

  • Jul 2018 - May 2020

  Leeds / London / Boston, MA As Account Director, I work to develop real-world strategies with clients ranging from vertical leading e-commerce, high-street chains, global travel brands, and billion dollar SaaS companies. This also involves wider digital marketing (and on occasion offline) strategy input. I coordinate both an internal team, as well as with client SEO teams on implementing the strategies in an agile manner, often working with multiple stakeholders in multiple timezones across multiple… Show more As Account Director, I work to develop real-world strategies with clients ranging from vertical leading e-commerce, high-street chains, global travel brands, and billion dollar SaaS companies. This also involves wider digital marketing (and on occasion offline) strategy input. I coordinate both an internal team, as well as with client SEO teams on implementing the strategies in an agile manner, often working with multiple stakeholders in multiple timezones across multiple projects. My role is coupled as a consultancy role, so I also engage actively in both direct account management, auditing and analysis, and implementations. As a member of the agency senior team, I’m also responsible for line managing consultants and execs, training, guidance, as well as inputting on the agency strategy and brand.

• Senior Technical SEO Consultant

  • Nov 2017 - Jun 2018

  Leeds / London / Boston, MA As a Senior Technical SEO Consultant and Account Manager, I provide both day-to-day account management to clients (client services) as well as devising and implementing SEO strategies (strategy, client facing, and roll up my sleeves).

• Technical SEO Consultant

  • May 2016 - Nov 2017

  Leeds / London / Boston, MA As a technical SEO consultant and account manager, I provide both day-to-day account management to clients (client services) as well as devising and implementing SEO strategies.



Mirador Software

• VP of Product

  • Aug 2022 - Present

  Leeds, England, United Kingdom I own the product and marketing functions for Mirador (https://mirador.solutions). Command your kingdom on Google Maps. Mirador.Solutions is an enterprise solution for businesses with multiple physical locations, managing multiple Google Business Profiles (formerly Google My Business). Whether you have a handful, or a few hundred, run a franchise model, or manage from a central location, Mirador enables you to streamline your Business Profile management, respond to user questions… Show more I own the product and marketing functions for Mirador (https://mirador.solutions). Command your kingdom on Google Maps. Mirador.Solutions is an enterprise solution for businesses with multiple physical locations, managing multiple Google Business Profiles (formerly Google My Business). Whether you have a handful, or a few hundred, run a franchise model, or manage from a central location, Mirador enables you to streamline your Business Profile management, respond to user questions and reviews, maintain data integrity, and super-charge your local SEO and marketing strategies. Show less



RussianSearchNews.com

• Editor

  • Jan 2020 - Present

  Russian Search News (RSN) is a news and article website dedicate to Russian search and SEM practices. Aiming to bring you the latest news and insights relating to Yandex products and search marketing. Our authors have written 600+ articles & guides covering the latest Yandex SEO insights and news. With more than 195,000 words covering all aspects of Yandex and Google in Russia, this is one of the most comprehensive resources on the internet.



CyberScanner

• Digital Marketing Manager

  • Feb 2018 - Jun 2019

  Leeds CyberScanner is an advanced, cloud-based SaaS product, which actively scans given web applications for exploits and vulnerabilities that could lead to data breaches or other undesired consequences. To prevent this from being a tool used by bad actors to identify exploits in potential targets, verification by the web app owner is required in order for the tool to be used on a given web application. My role encompassed elements of more traditional marketing and taking feedback from the… Show more CyberScanner is an advanced, cloud-based SaaS product, which actively scans given web applications for exploits and vulnerabilities that could lead to data breaches or other undesired consequences. To prevent this from being a tool used by bad actors to identify exploits in potential targets, verification by the web app owner is required in order for the tool to be used on a given web application. My role encompassed elements of more traditional marketing and taking feedback from the sales team to develop a GTM strategy, and inbound user acquisition strategy. This including technical content production, "content marketing", and elements of data-led PR which was featured on websites and in publications such as Computer Weekly, Wired, CPO Magazine, and on various regional BBC radio shows. Show less



SEO Travel

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• SEO Account Manager

  • Aug 2015 - May 2016

  Ilkley, United Kingdom



Anchor Trust

• United Kingdom
• Non-profit Organization Management
• 700 & Above Employee

• Online Marketing Executive

  • May 2014 - Jul 2015

  Bradford, United Kingdom Within Anchor (now Anchor Hanover), I was responsible for managing all online customer acquisition activities. This included managing and liaising with external web development, SEO and PPC agencies as well as managing Anchor’s presence on online directories, managing the social media channels and email marketing activities. Whilst at Anchor I developed their email marketing to include a number of automation programs for when users opt-in to the database, AB testing for promotional email… Show more Within Anchor (now Anchor Hanover), I was responsible for managing all online customer acquisition activities. This included managing and liaising with external web development, SEO and PPC agencies as well as managing Anchor’s presence on online directories, managing the social media channels and email marketing activities. Whilst at Anchor I developed their email marketing to include a number of automation programs for when users opt-in to the database, AB testing for promotional email sends and developed queries so sends were more targeted. Email sends varied in volume (from 200 to 55,000) and were targeting both consumer and B2B audiences. I developed Anchor’s social media strategy to enhance the organisations presence and reach on Facebook and Twitter as well as introduced the brand to Instagram and FourSquare. Within Facebook I lead a project implementing the Parent/Child Framework giving Anchor a Facebook location page for each of it’s 1000 locations. I then set about a related project delivering social media training to location based operations colleagues, giving them the basic tools to use Twitter to market their locations within their local communities, at the time of me leaving there were 110 locations active on Twitter achieving over 250,000 impressions per month. I also supported the North region for Anchor (approximately 200 locations from Liverpool to Newcastle) with their marketing activities. This involved me in collateral production, assisting with event marketing and writing action plans (including Gantt and RACI charts), press releases and show flats. Show less



Click On Tyres

• Marketing & Sales Assistant

  • Sep 2013 - May 2014

  Bradford, United Kingdom During my time at Click On Tyres I was responsible for fulfilling a number of digital and offline marketing responsibilities as well as handling sales enquiries and managing stock. My digital responsibilities involved advising on website UX, developing static copy and blog content as well as continual price analysis and product portfolio maintenance. I also wrote the 2014 marketing strategy as well as working with a colleague developed a blog content plan. I was also responsible… Show more During my time at Click On Tyres I was responsible for fulfilling a number of digital and offline marketing responsibilities as well as handling sales enquiries and managing stock. My digital responsibilities involved advising on website UX, developing static copy and blog content as well as continual price analysis and product portfolio maintenance. I also wrote the 2014 marketing strategy as well as working with a colleague developed a blog content plan. I was also responsible for liaising with the companies chosen SEO agency during my time at Clickon they went from ranking for 290 Top 20 keywords to 433 Top 20, 18 of those Top 3. Offline marketing duties involved poster design as well as mail shots to existing customers. I also attended meetings to organise an advertising hoarding at Bradford City's Coral Windows Stadium for the 2014/2015 SkyBet Football League 1 season in partnership with supplier Goodyear which achieved an estimate 23-million OTS. As part of a team, I was responsible for managing sales enquiries that came through a multitude of channels (counter, telephone, email and eBay) advising on products as well as advocating push brands. I regularly met and exceeded personal sales targets and consistently sold more than other members of the team. I was also responsible for handling international sales enquiries, notably orders from Canada, Romania and Egypt. I was also responsible for managing and maintaining the company’s eBay storefront that contained 1,200 plus listings. I was also responsible for fielding customer complaints, often leading to a positive resolution. I regularly procured stock to fulfil orders and acquire sales, ordering directly with manufacturers (Goodyear, Hankook, Continental, Nankang etc), independent wholesalers (Stapletons, Bond, Michel Deva) and European wholesalers (VanDenBan, EuroTyre and Deldo). Show less



Vision Supplies Limited

• Marketing Internship

  • Jul 2013 - Sep 2013

  Leeds, United Kingdom After University I worked as a paid marketing intern for a group of companies in the industrial screen printing sector, primarily with Vision Supplies Ltd, I also touched upon: - The Think Ink Company - Registerprint Machinery Ltd - Svecia UK Ltd I joined Vision Supplies Ltd on a short term contract as a marketing assistant to work primarily with online assets, as well as some offline marketing, packaging, and promotional collaterals. I liaised with an external web… Show more After University I worked as a paid marketing intern for a group of companies in the industrial screen printing sector, primarily with Vision Supplies Ltd, I also touched upon: - The Think Ink Company - Registerprint Machinery Ltd - Svecia UK Ltd I joined Vision Supplies Ltd on a short term contract as a marketing assistant to work primarily with online assets, as well as some offline marketing, packaging, and promotional collaterals. I liaised with an external web development agency on producing the Vision Supplies website as well as working on the companies sister companies websites in house building sites in HTML5. I worked on the SEO, UX and wrote content for all the websites. Show less



Partners in Innovation

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing Project Manager (Internship)

  • Jan 2012 - Oct 2012

  Bradford & Scarborough, United Kingdom I joined the company to work as the project manager on a project they had arise from their Solutions for the Planet programme. My duties where too; - Develop a business plan - Develop a strategic marketing plan - Produce a social media and web presence - Produce a promotional video (Shoot, Edit & Produce) - Negotiate with existing charities to adopt the project into their infrastructures I managed and undertook a total rebrand of the project as well as producing… Show more I joined the company to work as the project manager on a project they had arise from their Solutions for the Planet programme. My duties where too; - Develop a business plan - Develop a strategic marketing plan - Produce a social media and web presence - Produce a promotional video (Shoot, Edit & Produce) - Negotiate with existing charities to adopt the project into their infrastructures I managed and undertook a total rebrand of the project as well as producing a viral video and supporting promotional materials. I negotiated a sponsorship deal with a semi-professional football club to have the projects logo displayed on their 12/13 junior replica shirts and on their website to give the project some standing as well as regional/national exposure. I successfully negotiated an agreement with an international charity and worked with them on making the transition period smooth, including facilitating video calls between the UK and offices in London and Uganda. (http://www.hopeheroes.org/event/abaanahope). Show less



Auto-Trail

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Database Marketing Assistant (Internship)

  • Mar 2011 - Apr 2011

  Grimsby, United Kingdom My duties where too; - Design a questionnaire to be distributed to the Auto Trail Owners Club - Research and build a database into the UK Motorhome Rental & Leisure Market The purpose of the questionnaire was to extract information from it's core customers in as part of a self-audit to assess and develop aspects of the business. For the second task I used a mixture of research methods gaining quantitative and qualitative data to produce a thorough and detailed insight into the… Show more My duties where too; - Design a questionnaire to be distributed to the Auto Trail Owners Club - Research and build a database into the UK Motorhome Rental & Leisure Market The purpose of the questionnaire was to extract information from it's core customers in as part of a self-audit to assess and develop aspects of the business. For the second task I used a mixture of research methods gaining quantitative and qualitative data to produce a thorough and detailed insight into the niche market. Key skills utilised; Interpersonal Communications, Market Research (primary and secondary), Database Management, Report Writing, Market Analysis, Lead Generation. Show less



Grimsby Town Football Club

• Scoreboard Coordinator

  • Aug 2002 - Sep 2007

  Cleethorpes, United Kingdom I worked voluntarily within the commercial department at Grimsby Town Football Club as the club's Scoreboard Coordinator. In total I operated the scoreboard for 118 matches as well as some local cup final fixtures (Sunday League Cup Final played at the ground, etc). I also worked with staff at the Millennium Stadium, Cardiff for the Coca-Cola League Two Play-Off final between Grimsby Town and Cheltenham Town in 2005 to tailor the match day experience for Grimsby fans. My role involved… Show more I worked voluntarily within the commercial department at Grimsby Town Football Club as the club's Scoreboard Coordinator. In total I operated the scoreboard for 118 matches as well as some local cup final fixtures (Sunday League Cup Final played at the ground, etc). I also worked with staff at the Millennium Stadium, Cardiff for the Coca-Cola League Two Play-Off final between Grimsby Town and Cheltenham Town in 2005 to tailor the match day experience for Grimsby fans. My role involved operating the scoreboard during pre-game build up, during the match and after the game, editing and creating visual sequences to display safety information, game day rosters, game day sponsors and animated visual sequences to create fan engagement. During my time with the club I also wrote live match-day updates for the website (in game commentary), stood in as the official club mascot (the guy in the big costume) and during preseason I also operated the PA system and was responsible for pre-match announcements as well as in game announcements. Show less