Experience

Melbourne City FC

• Australia
• Spectator Sports
• 100 - 200 Employee

• Senior Marketing and Communications Manager

  • Nov 2022 - Present

• Senior Content & Media Manager

  • Dec 2020 - Nov 2022

  Leading a high performing media team that produces content for social media channels, website, commercial partners and media partners.Key ResponsibilitiesDigital and Social Media- Managing short and long-term strategy whilst coordinating with multiple departments.- Driving traffic to social media channels with innovative content plans.- Developing the creative look and feel of the Club’s graphics.- Measuring and analysing the Club’s digital performance.- Managing the Club website and mobile app.- Liaising with the Club’s digital marketing agency and OOH marketing partners for all campaigns.Media & CommsManaging the day-to-day media requirements including:- Organising press conferences- Writing and publishing press releases- Internal communications- Liaising with key media partners for interviews- Managing internal and external media requests- Match day media relations.AchievementsFor season 2020/21, developed and implemented a plan to increase content volume whilst maintaining a constant engagement rate across all social media channels. - Post volume +306%- Impressions +326%- Reach +333%- Reactions +309%- Engagements +319%- Videos views +370%We achieved these great numbers by making sure that content was relevant and engaging. Increasing volume with irrelevant content would have had a detrimental effect.Further to this, I was the product manager for the Club’s new website and mobile app that was developed by the APL’s digital team. This involved:- Daily monitoring of the product builds during all phases (development, beta and live).- Providing UX feedback to the developers.- Building out all content on the website and mobile app and providing constant feedback about bugs.- Being a positive voice of change with internal communications about the new website and mobile app.- Up-skilling on the fly with new web CMS (WordpressVIP) and mobile app CMS (Yinzcam) for further coaching of my team. Show less



Engage Digital Partners

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Producer & Social Media Manager

  • Nov 2019 - Dec 2020

  Producer for A-League & W-League. Project Lead for E-League. Key Responsibilities: - Driving engagement with quality content - Live match coverage on social channels - Social media management & marketing - Content planning, publishing and promotion - Idea generation for content strands - Shooting and editing video content - Client and partner liaising Producer for A-League & W-League. Project Lead for E-League. Key Responsibilities: - Driving engagement with quality content - Live match coverage on social channels - Social media management & marketing - Content planning, publishing and promotion - Idea generation for content strands - Shooting and editing video content - Client and partner liaising



Apple

• Indonesia
• Software Development
• 1 - 100 Employee

• Operations Specialist

  • Sep 2017 - Dec 2019

• Business Expert

  • Feb 2015 - Sep 2017

• Sales Expert

  • Aug 2012 - Feb 2015

• Sales Specialist

  • Oct 2011 - Aug 2012



Noisy Boy Media Pty Ltd

• Videographer & Editor

  • Jul 2017 - Dec 2019

  Creating social media content with an emphasis on inspirational story telling. Contracted to work on an ongoing series of social content for Epworth HealthCare and MiCare. Featured Projects: - Anelia's Story (3D printed jaw replacement after surviving bone cancer) - Aurora the Therapy Dog of Epworth - Women of Epworth - The Wig Salon Creating social media content with an emphasis on inspirational story telling. Contracted to work on an ongoing series of social content for Epworth HealthCare and MiCare. Featured Projects: - Anelia's Story (3D printed jaw replacement after surviving bone cancer) - Aurora the Therapy Dog of Epworth - Women of Epworth - The Wig Salon



Freelance Video Professional

• Media Production
• 700 & Above Employee

• Content Creator

  • Jan 2013 - Nov 2019

  Creating engaging branded content for social media and internal use. As the lead producer I'm involved in every stage of the project from pre to post production in both a consulting and hands-on fashion. Clients: AFL, F45 Fitness, Priceless Productions, Not So Normal Productions, Melbourne Ice Hockey Club Achievements: - Preferred content producer for premiere F45 Fitness studios in Port Melbourne, South Yarra, Ascot Vale, Geelong and Darwin. - Directed a TVC for F45 Studios as part of a campaign for the F45 Challenge. - Founding member of a volunteer collective for the Melbourne Ice Hockey Club providing content for the clubs social media. Show less



Footy Banter & The 20 Minute Timeout

• Podcaster

  • Feb 2015 - Jun 2019

  Founder and lead producer of two sports podcasts, Footy Banter & The 20 Minute Timeout. Managed all aspects of the podcasts from production to distribution and promotion. Key Responsibilities: - Pre production (research and scripting) - Production (audio and video simulcast) - Post production (editing and publishing) - Developing and executing marketing strategies to increase reach of each episode and grow the grow the brands. Founder and lead producer of two sports podcasts, Footy Banter & The 20 Minute Timeout. Managed all aspects of the podcasts from production to distribution and promotion. Key Responsibilities: - Pre production (research and scripting) - Production (audio and video simulcast) - Post production (editing and publishing) - Developing and executing marketing strategies to increase reach of each episode and grow the grow the brands.



Goodall and Gallagher

• Australia
• Media Production
• 1 - 100 Employee

• Producer & Social Media Manager

  • Oct 2012 - Mar 2018

  Part of creative team that produced sketch comedy videos for social media. Working directly with the lead writers I played an integral role in the production and distribution of content and managed the team's digital channels. Achievements: - Surpassed 18 million views - Featured on a weekly Foxtel sketch comedy show called 'The Slot' - Nominated for 'Best Comedy Series' at the Los Angeles Web Festival in 2016. Part of creative team that produced sketch comedy videos for social media. Working directly with the lead writers I played an integral role in the production and distribution of content and managed the team's digital channels. Achievements: - Surpassed 18 million views - Featured on a weekly Foxtel sketch comedy show called 'The Slot' - Nominated for 'Best Comedy Series' at the Los Angeles Web Festival in 2016.