Daniel Lugondi, MSc

Invited Professor at PUC Minas
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Portuguese Native or bilingual proficiency
  • English Professional working proficiency
Skills

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Arosti Nahas

É um prazer enorme recomendar o Lugondi, um profissional excepcional com quem tive a honra de trabalhar na Zup. Lugondi atuou como líder de nossa equipe de transformação digital, sendo um verdadeiro pensador estratégico, líder inspirador e expert em transformação digital. Seu domínio em tecnologia, agilidade, topologia de times, e diagnóstico de folgas geram uma visão estratégica que são cruciais para aumentar a eficiência operacional nos negócios. Tangibilizando transformação digital de forma prática, não só devido a sua formação acadêmica mas também aos cases que acumulou em sua experiência profissional. Tenho absoluta certeza de que ele será uma contribuição valiosa para qualquer empresa. Abçs, Arosti

Danilo Ribeiro

A citação "Não se gerencia o que não se mede, não se mede o que não se define, não se define o que não se entende, e não há sucesso no que não se gerencia. de W.E.D resume bem a carreira profissional do Dani ao meu lado. Tive a oportunidade de trabalhar no dia a dia com o Lugondi enquanto par e com seu alto poder técnico, ganhei muita experiência e conhecimento. O que não faltam são dados para medir o quão expressivo é o impacto positivo do profissional por onde ele passa. Lugondi sempre trouxe uma análise muito crítica sobre todos assuntos que permeiam a rotina de um líder/gestor, desde comportamental até o conhecimento técnico necessário para se sentar em uma cadeira executiva. Muito respaldado em dados, gerencia times e processos com firmeza, tirando todos impeditivos para o sucesso de sua atuação. Super agradecido por ter feito parte de sua história e ter conhecido esse excelente profissional.

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Credentials

  • Inovação na Prática
    ACE Aceleratech
    Feb, 2021
    - Oct, 2024
  • Innovation Architect
    ANPEI
    Nov, 2020
    - Oct, 2024
  • Management 3.0
    Adaptworks
    Aug, 2020
    - Oct, 2024
  • Game Master Facilitator
    Startup Mundi
    Jul, 2019
    - Oct, 2024
  • Certified Scrum Product Owner
    Scrum Alliance
    Mar, 2017
    - Oct, 2024
  • Scope Project Management
    FGV - Fundação Getulio Vargas
    Oct, 2012
    - Oct, 2024

Experience

  • PUC Minas
    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Invited Professor
      • Aug 2023 - Present

      Teaches Open Innovation, Digital Transformation, Change Management, and Design Thinking Teaches Open Innovation, Digital Transformation, Change Management, and Design Thinking

  • Zup Innovation
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Principal, Innovation Management
      • Apr 2022 - May 2023

      As a Principal Innovation Manager, I was responsible for designing the way of working in the Crypto area at Itau as a formal innovation process using cycles, test cards, learning cards, and business cases building for high leadership towards establishing better decision-making.Furthermore, at ZUP, I was responsible for implementing a new way to evaluate the hard skills around the company designing all the methods and processes that supported several disciplines such as product managers, software engineers, designers, and mainly the leadership, impacting the decision-making about the recruiting, training, and rewards significantly. Show less

    • Head of Business Transformation
      • Apr 2021 - Mar 2022

      As a Head of Business Transformation, I was responsible to implement a new way to manage and support the credit area in Itau. Leading a structure with more than 200 professionals directly and indirectly- agility specialists, software developers, product managers, and data engineers - our main goal was to transform the modus operandi from the operating business usual to an agile perspective in order to increase efficiency in software development and customer experience.

  • Hammurabi
    • Brazil
    • Musicians
    • 1 - 100 Employee
    • Founder, Frontman and Songwritter
      • Jun 2006 - Jun 2021

      Hammurabi was my first contact with entrepreneurship. As founder, guitarist, bassist, and vocalist I built one of the bands that renovated the Brazilian metal market in the middle 2000 decade. Following the steps of Sepultura, Sarcofago, Overdose, and other great bands of Belo Horizonte's scene, we've launched some albums with the Cogumelo Records here in Brazil and distribution in the US and Europe by Relapse Records. Furthermore, we were recognized as the best fresh new band of the year in 2009 and the band of the year in 2011 by the Mondo Metal Magazine from Jornal Estado de Minas, an important media here in Brazil. Show less

  • The Bakery
    • United Kingdom
    • Information Technology & Services
    • 1 - 100 Employee
    • Program Director LatAm
      • Mar 2021 - Apr 2021

      Scaling and starting transformational new ventures that solve real corporate challenges, this is The Bakery! I led a super cool partnership with Santander through the Radar Santander program for university students, "wanna-be-preneurs", startups and scale-ups; a unique opportunity to launch and scale a lot of solutions with the biggest international bank in Brazil. Furthermore, rethink the organization model for The Bakery serves his own solutions was a good deliverable considering a better efficiency in the resources management, roles definition, and execution traction using agile mindset. Show less

  • Locaweb
    • Brazil
    • Software Development
    • 700 & Above Employee
    • Head of Innovation & Design
      • Jul 2019 - Feb 2021

      I was responsible for restructuring the Product Design Team of Locaweb and also establishing a new mindset about innovation management. The main approach was about management innovation, a problem biggest than ambidexterity - considering optimize the current business or the search for the new one in the same time - focused to solve something more challenging, the change the culture. In other words, to leave values and practices that fuel the current business but that fails in the new one. Management Innovation - New organizational design for the Locaweb including the construction of squads, chapters, and a culture driven to purpose as well as a new vision to the portfolio management. The work includes a new way to manage people and processes (OKRs, disciplines development spaces - chapters - in 20% of the weekly-time, etc), the definition of roles, resources distribution through an agile mindset. Show less

  • EBAC - Escola Britânica de Artes Criativas e Tecnologia
    • Brazil
    • E-Learning Providers
    • 300 - 400 Employee
    • Professor
      • Jul 2019 - Jun 2020

      Teaches Design Driven Innovation in the Extension Graduate Program - UX/UI Teaches Design Driven Innovation in the Extension Graduate Program - UX/UI

  • USP - Universidade de São Paulo
    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Invited Professor
      • Apr 2019 - Aug 2019

      I taught Business Model Building under Ostelwalder’s approach exploring the value proposition and customer centered design in order to build a structured mindset for MBA IT students. I taught Business Model Building under Ostelwalder’s approach exploring the value proposition and customer centered design in order to build a structured mindset for MBA IT students.

  • Nextel Brasil
    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Head of Innovation & Design
      • Oct 2018 - Jul 2019

      From September, I came back to managing the design team - one more time - in the Digital & Transformation Office focused on Mobile, Web, and other digital channels in order to build better experiences for our customers.

    • Head of Innovation
      • Jun 2018 - Sep 2018

      I was responsible for establishing an innovation lab in Nextel and some initiatives for new markets, ecosystem relationships using a design-driven innovation approach.The main deliverable was to Establish Nextel Labs, a space to build new solutions to optimize the current operation of the company as well as a new look for the future of his market. Among other initiatives, the highlights are the Ecosystem Relationship (sharing challenges for startups to expand the ways to solve non-core problems) and the PoC Machine (an organization model using internal resources mixed with external resources to deliver new solutions to existing and BAU tasks) Show less

    • UX Lead
      • Aug 2017 - May 2018

      I was responsible for structuring the new UX team under a lean and agile approach considering the digital transformation that company lives in this moment.Furthermore, I was leading some AD HOC initiatives focused on disruption and business model innovation.

  • Impacta Tecnologia
    • Brazil
    • E-Learning Providers
    • 200 - 300 Employee
    • Professor
      • Jan 2016 - Dec 2018

      Teaches User Experience Design in the Post Graduate Program - Information Architecture and UX. Subjects: QA, Heuristics, Metrics and Documentation | Design Thinking | Design-Driven Business and Innovation Teaches User Experience Design in the Post Graduate Program - Information Architecture and UX. Subjects: QA, Heuristics, Metrics and Documentation | Design Thinking | Design-Driven Business and Innovation

  • Senac
    • Brazil
    • Higher Education
    • 700 & Above Employee
    • Invited Professor
      • Sep 2016 - Aug 2017

      Teaches Innovation Management and Trends for Digital Media in the Post Graduation Program - Communication in Digital Media Management Teaches Innovation Management and Trends for Digital Media in the Post Graduation Program - Communication in Digital Media Management

  • Clicksign
    • Brazil
    • Software Development
    • 100 - 200 Employee
    • UX Lead
      • Jun 2016 - Aug 2017

      I was responsible for the redesign of the Clicksign new app. Currently, we are working on different approaches to establishing the best experience for our customers. In another hand, I also have worked side by side with our Product Manager to build an agile product development to create the best performance in a human-centered design approach. I was responsible for the redesign of the Clicksign new app. Currently, we are working on different approaches to establishing the best experience for our customers. In another hand, I also have worked side by side with our Product Manager to build an agile product development to create the best performance in a human-centered design approach.

  • Locaweb
    • Brazil
    • Software Development
    • 700 & Above Employee
    • UX Specialist
      • Apr 2015 - Jun 2016

      I was responsible for the experience of some products at Locaweb. Our main core is driven to create better experiences using the user-centered design approach. At the same time, we working beside of multidisciplinary teams (designers, developers, product owners, etc) to make this a reality! I was responsible for the experience of some products at Locaweb. Our main core is driven to create better experiences using the user-centered design approach. At the same time, we working beside of multidisciplinary teams (designers, developers, product owners, etc) to make this a reality!

  • DesignThinkers Academy
    • Netherlands
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Workshop Facilitator
      • May 2015 - May 2016

      We brought DesignThinkers Academy to Brazil, to offer programs for innovators. We develop Training Programs, Coaching for individuals and Teams, Boot-Camps and Masterclasses. All our programs are interactive, hands-on and challenging. We brought DesignThinkers Academy to Brazil, to offer programs for innovators. We develop Training Programs, Coaching for individuals and Teams, Boot-Camps and Masterclasses. All our programs are interactive, hands-on and challenging.

  • DesignThinkers Group
    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate Innovation Consultant
      • Nov 2012 - May 2016

      DesignThinkers Group is a Design Driven & Human Centered Innovation collaborative with teams in the UK, Chile, U.S.A, Brazil, Israel, Singapore and The Netherlands. We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the Co-Creation Value with all Stakeholders. Our goal is to create Sustainable Business based on a long term and Human Centred Vision. DesignThinkers Group is a Design Driven & Human Centered Innovation collaborative with teams in the UK, Chile, U.S.A, Brazil, Israel, Singapore and The Netherlands. We help organizations design Brands, Product Service Systems and Cultures of Trust. To strengthen their capability to innovate and enable the Co-Creation Value with all Stakeholders. Our goal is to create Sustainable Business based on a long term and Human Centred Vision.

  • FUCAPI
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Professor
      • Jul 2013 - Jun 2015

      Teaches User Experience Design in the graduate program in Digital Design, Post Graduate Program - Interaction Design and also in the Post Graduate Program - Communication, Design and Multimedia. Subjects: Elements of User Experience, Information Architecture, User Interface Design, Innovation, Design Thinking, Business Development and others. Teaches User Experience Design in the graduate program in Digital Design, Post Graduate Program - Interaction Design and also in the Post Graduate Program - Communication, Design and Multimedia. Subjects: Elements of User Experience, Information Architecture, User Interface Design, Innovation, Design Thinking, Business Development and others.

  • Tritone Group
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • UX Lead
      • Apr 2014 - Dec 2014

      Tritone is a great interactive agency from Brazil and my main work is help all teams focused in digital product to create innovation using a design approach, the design-driven innovation. Main clients: Bradesco, Telefonica | Vivo, Atento and others. Tritone is a great interactive agency from Brazil and my main work is help all teams focused in digital product to create innovation using a design approach, the design-driven innovation. Main clients: Bradesco, Telefonica | Vivo, Atento and others.

  • CITS - Centro Internacional de Tecnologia de Software
    • Brazil
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Senior UX Designer
      • May 2013 - Apr 2014

      I worked beside of Android development team leading mobile and desktop project as well as design team to improve the user experience design in the applications. Our main valour value was the integration between development, design and QA team providing a better way to application of agile model. Main client: Samsung I worked beside of Android development team leading mobile and desktop project as well as design team to improve the user experience design in the applications. Our main valour value was the integration between development, design and QA team providing a better way to application of agile model. Main client: Samsung

  • True Ranking
    • Technology, Information and Internet
    • Co-Founder
      • Mar 2013 - Jan 2014

      True Ranking was an idea that has become my second startup. Together with friends during my passage for Manaus, we thought algorithm for ranking the MMA fighters using a different algorithm. Our main goal was to connect it with a website of news for Brazilian fans. We cover some events of the genre in Brazil and especially the UFC Glover vs Bader where we had a full team working backstage with interviews, photos, and videos in real-time. Another approach was to create a podcast to talk about this. We had 2 episodes and this was a great experience for me. Show less

  • Daniel Lugondi - UX e Inovação
    • Design Services
    • UX Consultant
      • Oct 2012 - Apr 2013

      Main clients: Bradesco Bank, Tritone Interactive, DUX Coworking, ComoSeFaz.TV, Ed. Abril (Abril Education, Ática and Scipione), Bandeirantes TV Group, Metro and PrimeiraMão Journal, Dancal Engineering, ConhecerMais and others. Main clients: Bradesco Bank, Tritone Interactive, DUX Coworking, ComoSeFaz.TV, Ed. Abril (Abril Education, Ática and Scipione), Bandeirantes TV Group, Metro and PrimeiraMão Journal, Dancal Engineering, ConhecerMais and others.

  • MJV Technology & Innovation
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • UX Designer
      • May 2012 - Oct 2012

      I worked in a multidisciplinary team in the developing of strategies to enhance the user experience regarding the use of products and services from the perspective of user-centered design. My work also was extended to projects that involve an approach of innovation through design, design thinking, where I created and applied methods and techniques to evaluate and agile concept. Main client: Banco do Brasil/ Mapfre Insurances I worked in a multidisciplinary team in the developing of strategies to enhance the user experience regarding the use of products and services from the perspective of user-centered design. My work also was extended to projects that involve an approach of innovation through design, design thinking, where I created and applied methods and techniques to evaluate and agile concept. Main client: Banco do Brasil/ Mapfre Insurances

  • Diarios Associados
    • Brazil
    • Broadcast Media Production and Distribution
    • 200 - 300 Employee
    • P&D Digital Designer
      • Jan 2011 - Apr 2012

      In this enterprise I worked directly with Head of group for converging business. My main work was create strategies and projects for developing of mobile and web applications as well as service solutions focused in customer. Main client: Estado de Minas Journal, Correio Braziliense Journal, UAI, CorreioWeb, SuperEsportes, Vrum and Lugar Certo. In this enterprise I worked directly with Head of group for converging business. My main work was create strategies and projects for developing of mobile and web applications as well as service solutions focused in customer. Main client: Estado de Minas Journal, Correio Braziliense Journal, UAI, CorreioWeb, SuperEsportes, Vrum and Lugar Certo.

  • CityBest
    • Internet
    • 1 - 100 Employee
    • Digital Planner
      • Sep 2010 - Dec 2010

      In the less time on the CityBest I designed a new visual language concept for the website and your general communication as well as the improvement of user experience, service and treatment. I also practiced guerrilla marketing actions like a approach for others target market. In the less time on the CityBest I designed a new visual language concept for the website and your general communication as well as the improvement of user experience, service and treatment. I also practiced guerrilla marketing actions like a approach for others target market.

  • Vinte1
    • Belo Horizonte Area, Brazil
    • Digital Planner
      • Apr 2010 - Aug 2010

      The main rupture in this job was the creation of process to improvement for relationship between business and customers. My jobs were design for the graphic, web and brand. The main rupture in this job was the creation of process to improvement for relationship between business and customers. My jobs were design for the graphic, web and brand.

  • Grupo Classic
    • Brazil
    • Musicians
    • 1 - 100 Employee
    • MKT Analyst - Digital Planner
      • Nov 2008 - Apr 2010

      Classic Group is a important player in the musical instruments market. I worked in a multidisciplinary team where I was responsible by web planning. My main mission was establish and project the communication between partners and managers through of web applications tools as well as the maintenance of the brands on the web including social media, e-commerce and others. Main client: Michael Musical Instruments, Vogga Musical Instruments, Sotex Professional Sound and others Classic Group is a important player in the musical instruments market. I worked in a multidisciplinary team where I was responsible by web planning. My main mission was establish and project the communication between partners and managers through of web applications tools as well as the maintenance of the brands on the web including social media, e-commerce and others. Main client: Michael Musical Instruments, Vogga Musical Instruments, Sotex Professional Sound and others

  • Aulaflex
    • Brazil
    • E-learning
    • Interface Designer
      • Aug 2008 - Nov 2008

      I projected interfaces for the LMS applications where the target were training and people management. Main client: Petrobrás I projected interfaces for the LMS applications where the target were training and people management. Main client: Petrobrás

  • AMJ Educacional
    • Belo Horizonte Area, Brazil
    • Web, Interface and Graphic Designer
      • Nov 2006 - May 2008

      In the AMJ, I projected interfaces for multimedia classroom, educational games and corporate presentations. My main job were the website for principal product of this business called Virtus Letramento. Main client: SESI/FIEMG, GDF, Minas Gerais Government and others In the AMJ, I projected interfaces for multimedia classroom, educational games and corporate presentations. My main job were the website for principal product of this business called Virtus Letramento. Main client: SESI/FIEMG, GDF, Minas Gerais Government and others

Education

  • MIT Sloan School of Management
    Executive Education, Leading Organizations and Change, Change Management
    2023 - 2023
  • Massachusetts Institute of Technology
    Executive Education, Organization Design for Digital Transformation
    2022 - 2022
  • Faculdade de Tecnologia de São Paulo - FATEC-SP
    Master of Science - MSc, Systems Engineering
    2016 - 2018
  • Pontifícia Universidade Católica de Minas Gerais
    Specialist, Interaction Design
    2011 - 2012
  • Universidade do Estado de Minas Gerais
    Bachelor of Science - BS, Graphic Design
    2005 - 2009
  • Centro Federal de Educação Tecnológica de Minas Gerais
    High School, Mechanics Technician, Mechanical Engineering
    2001 - 2002

Community

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