Experience

Westbound Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Vice President

  • Apr 2016 - Present

  Responsibilities include practice management, strategic integrated marketing program development and management, customer relationship management, staff advancement, business development, building new profit centers, and serving as a senior marketing and public relations counselor. Current client industries served include commercial real estate, technology and consumer electronics, education, environmental, human resources and staffing, nonprofit, and transportation and logistics. Recent industry experience includes banking and finance, food service, healthcare, homebuilding, law firms, and technology. • Acts as Communications Project Manager for the Port of Long Beach’s $1.5 billion Gerald Desmond Bridge Replacement Project to build a new two-mile-long bridge that connects the City of Long Beach with Terminal Island. Serves as communications liaison between four organizations that are responsible for bridge construction: Port of Long Beach, Caltrans, LA Metro, and U.S. Department of Highways. • Manages multi-region communications programs for Universal Technical Institute, a leading automotive and diesel technician trade school, and Kelly Services, an international staffing firm. • Strategic brand platform development for numerous clients, including recent ones in the on-demand grocery delivery service, education, environmental, water, social services, emergency response, and nonprofit industries. Show less



Your Godly Brand

• Author

  • Dec 2022 - Present

  Like Jesus, all the leading figures in the Bible – from Abraham and Ruth to Mary and Paul – reflect eight common attributes that inform how God followers today should lead their lives. These attributes, combined with a person’s own core values, form his or her Godly brand. Your Godly Brand shows how branding works to influence people, how biblical figures demonstrated their brand through their actions, and how readers can define their personal Godly brand through a series of thought- and spirit-provoking exercises. Show less



Public Relations Society of America (PRSA)

• United States
• Public Relations and Communications Services
• 200 - 300 Employee

• PRSA National Professional Development Committee

  • Jan 2018 - Dec 2021

  Led committee to support PRSA national’s efforts to provide the highest-level of professional development to all PR and communications professionals; offer insight as to what PD the Society's members need to succeed; and identify future industry trends so the organization's PD programs will meet these needs. Led committee to support PRSA national’s efforts to provide the highest-level of professional development to all PR and communications professionals; offer insight as to what PD the Society's members need to succeed; and identify future industry trends so the organization's PD programs will meet these needs.



Chapman University

• United States
• Higher Education
• 700 & Above Employee

• Adjunct Professor

  • Sep 2011 - Dec 2018

  Taught both Media Relations on the practice of developing newsworthy story ideas and pitching them to the media, and Public Relations Case Studies on thinking critically about the economic, social, technological, political, persuasive, and ethical factors that affect PR and advertising decision-making. Taught both Media Relations on the practice of developing newsworthy story ideas and pitching them to the media, and Public Relations Case Studies on thinking critically about the economic, social, technological, political, persuasive, and ethical factors that affect PR and advertising decision-making.



Idea Hall

• United States
• Advertising Services
• 1 - 100 Employee

• General Manager

  • Nov 2012 - Mar 2016

  Worked with the agency principals to develop and lead the strategic direction, operation and growth of the agency. Responsible for business development, supporting the organic growth of the agency’s existing business lines, staff development, and fostering growth in new industries. • Managed day-to-day operations for a multi-million-dollar branding, marketing, and public relations firm that is ranked as 2nd largest in Orange County. • Wrote brand platforms and strategic communications programs for more than 20 organizations. Show less



Global Results Communications, Inc.

• Vice President, Public Relations

  • Dec 2008 - Oct 2012

  Managed the firm’s day-to-day marketing and public relations operations, ensuring a high standard of customer relationship management; developed creative, innovative marketing and communications programs; mentored and trained staff; performed business development and grew the firm’s profitability; and strengthened the firm’s reputation and brand in Southern California and within the high-tech industry. • Created and implemented strategic marketing and communications plans that resulted in four clients being acquired from 2009-2011. • Instituted the firm’s digital and social media practice in 2009. Show less


PRSA Western District
• United States
• Secretary, Board of Directors, and Western District Conference Chair

  • Jan 2009 - Dec 2009


HomeAid America

• United States
• Medical Equipment Manufacturing

• Vice President, Marketing and Communications

  • Jan 2006 - Nov 2008

  Developed and implemented strategic marketing programs to gain mainstream brand awareness for a national non profit provider of housing for temporarily homeless families and individuals. Managed co-branding relationships with national donors and partners, sports marketing affiliations, cause-related marketing initiatives, corporate social responsibility campaigns, celebrity endorsements, and organizational re branding efforts, including a complete website redesign, government affairs initiatives, and national media outreach. • Created National Project Playhouse business development initiative, including co branding relationships with American Girl (Mattel) and National Building Museum in Washington, D.C. • Spearheaded HomeAid Veterans program to raise funds for housing for combat veterans, including securing celebrity spokesperson, Pat Riley, National Basketball Association Hall of Fame coach and executive. • Managed federal and foundation fundraising efforts to secure matching grants for HomeAid programs. • Secured first national media broadcast placements for the organization with Fox News, CBS Evening News, and CBS The Early Show. • Served as the organization’s national spokesperson. Show less


OCPRSA
• United States
• Public Relations and Communications Services
• Past President

  • 2004 - Jan 2006


Euro RSCG Magnet

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President, General Agency Manager

  • Jan 2002 - Jan 2006

  Oversaw day-to-day operations for the West Coast (i.e. consumer, technology, professional services, and business-to-business [B2B] practices) for a top-20 nationwide public relations and marketing firm, including supervision of multiple accounts and their respective PR teams, budget and staff management for a $1.5 million dollar practice, and business development. • Created and implemented public relations programs for nationally recognized brands in a wide range of industries, including consumer electronics, software, networking, and telecommunications. • Developed crisis communications plans for plant closings, labor disputes, property theft, and a chemical spill for a global, publicly traded media conglomerate. • Managed integrated global PR programs with overseas agencies in Europe and Asia for multiple clients. Show less



Candle Corporation

• United States
• Software Development
• 1 - 100 Employee

• Director, Public Relations

  • Oct 1999 - Aug 2001

  Managed a $1.7 million annual public relations budget, a three-person department, industry analyst contracts, and the public relations agency of record for a $400 million enterprise software company. Developed and implemented strategic public relations programs directed to key media, industry analysts, business partners, and the local community to increase awareness and consideration for the company’s enterprise software and service solutions. • Directed a 74-percent year-over-year increase in media placements and established brand awareness in vertical markets where the company had no prior presence. • Generated an 89-percent increase in traffic to corporate website through re-design and pathing of content. Show less


Lages & Associates
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Account Manager

  • 1998 - 1999