Experience

Motoprimo Motorsports, LLC

• United States
• Automotive
• 1 - 100 Employee

• General Sales Manager

  • Mar 2015 - Present

  Directed the turnaround of a dealership to sustainable profitability by introducing new sales recruiting, training and development processes, improved incentive programs and cementing a customer-first commitment to excellence to build an accountable team committed to successful results. Turned operation around in less than one year, as promised. Continuing to build on established momentum and incorporating new processes and programs throughout other departments to create an outstanding buying and service experience. • Profit growth in sales increased by more than 48% in first year after implementation • Increased parts sales by 48% in first year after implementing new process at close of sale to parts in the negotiations • Increased profits by 96% in finance department in first year and another 21% in second year by implementing improved training to finance consultants and improve their closing ability on financing options • Anticipated double digit growth this coming year in sales and finance department profits • As result of this success company ownership is building a 45K square foot addition to building to facilitate future growth • Increased sales team retention along with performance with innovative coaching, incentives and mentorship



Ride North Marquette

• United States
• Retail
• 1 - 100 Employee

• General Sales Manager

  • 2013 - 2015

  Directed the programs, people, performance and success of major powersports and marine dealership of $10M retail organization. Stepped into an organization in middle of a transition that was executing poorly on a plan. Created team of high performing sales professionals and finance managers; transformed a sluggish sales program and service department to unprecedented growth through extensive training, program development, CSI, cost containment and manufacturer relations. • Grew sales revenue by more than 50% in first two years after revised sales strategy was implemented and profits by 25% • Grew location in Honda, Polaris, Lund, and Can Am market share for district and grew location from 24th to 3rd in sales for district and led location to Top 50 Lund Dealership status, for first time in company history • Improved closing of Finance transactions by keeping Finance Manager involved throughout process • Directed Service and Parts growth through new, consistent sales process • Implemented new consignment process reducing floor plan and significantly increasing profits • Maintained Excellent CSI and Platinum status with Can Am by ensuring customer service program was centered on excellence, quality and service



Riverside Marquette Automall Honda, Nissan, and Toyota

• Marquette, MI

• Sales Manager

  • 2007 - 2013

  Recruited to turnaround a faltering operation and create a profitable dealership in an undesirable economic downturn, as car industry took a hit and dealership lost its franchise. Developed a new strategy to secure Toyota, Honda, Nissan and used cars to secure future profitability and begin rebuilding the operation. • Built franchise to #1 in CSI for the Nation for Toyota • Achieved 35% growth with 24% closing rate for physical sales and 40% for internet sales • Hired and trained a new finance manager to sell and deliver improved customer financing options, which resulted in monumental, record breaking 244% profit increase for dealership after first year • Increased visibility through extensive use of SEO, VSEO, SEM, SMO, CPM, Google Analytics, and all social media tools to engage new customers and improve brand image • Developed new website • Improved F&I sales and service by hiring new management team • Launched Special Finance Dept. and grew it to $220K in profits within 1 year • Led group to Best New Car Dealership, Peoples' Choice Awards (2009)



Riverside Automall

• Finance and Insurance Manager

  • 2004 - 2006

  Improved the F&I program for dealership business by working closely with customers to obtain bank financing approvals and showcase the features and benefits of purchasing extended warranties. • Grew gross profits from $150K to $250K per year by implementing new protection package offerings including a rubberized undercoating and rust proofing package • Established and strengthened valuable financial relationships with factory and finance sources• Persisted in selling value over dollars to secure customer contracts• Worked with sales team to develop effective sales methods to upsell finance options• Provided exceptional customer experiences

• Sales Consultant

  • 2002 - 2004

  Carried out sales of new and used vehicles. Qualified customers, delivered outstanding customer follow up, performed trade appraisals and negotiated closings. • Earned Chrysler Gold Certification• Won every monthly sales contest and averaged 33% more sales per month that other reps• Rated Top Selling Salesperson selling on average 15-20 cars per month and earned promotion to F&I Manager



Great Lakes Sales and Marketing

• Wholesale

• Regional Account Executive

  • 2000 - 2002

  Food brokerage position involving sales of various companies' products to Sysco and other distributors. Prepared and delivered presentations. Represented company at industry events. Developed key accounts and strengthened existing client relationships for food brokerage position involving sales of various products to Sysco and other distributors. • Prepared and delivered presentations and represented company at industry events • Increased revenue growth by 500% and doubled the number of distributor accounts



Gourmet Food Brokers, Inc.

• Manufacturing
• 1 - 100 Employee

• Regional Account Executive

  • 1998 - 2000

  Represented Seaboard Farms manufacturer of processed chicken to Reinhart distributors in Marquette MI and Wisconsin area. Prepared and demonstrated the uses of chicken products for various business and companies. Awarded Food sales broker of 1999 for outstanding service to a distributor by Reinhart foods. Represented Seaboard Farms manufacturer of processed chicken to Reinhart distributors in Marquette MI and Wisconsin area. Prepared and demonstrated the uses of chicken products for various business and companies. Awarded Food sales broker of 1999 for outstanding service to a distributor by Reinhart foods.