Digital Marketing Manager

• Jan 2020 - Present

Spearheads all digital marketing efforts for Top Level Design, Porkbun, and .gay including:- Google SEM- SEO- Social Media Marketing- Paid Sponsorships- Video Marketing- Annual Marketing Budget Planning and Implementation- ROI Analysis and Strategizing- Influencer Marketing- Email Marketing- Partner Relations Spearheads all digital marketing efforts for Top Level Design, Porkbun, and .gay including:- Google SEM- SEO- Social Media Marketing- Paid Sponsorships- Video Marketing- Annual Marketing Budget Planning and Implementation- ROI Analysis and Strategizing- Influencer Marketing- Email Marketing- Partner Relations

Digital Marketing Manager

• Jan 2020 - Present

Digital Marketing Manager

• Jan 2020 - Present

Independent Consultant - Social Media, Marketing, and PR Communications

• Jun 2017 - Jan 2021

Responsible for enhancing and growing the organization's online presence across a variety of social media platforms, paid advertising campaigns, and PR outreach strategies.Key responsibilities include:Develop and post content to social media sites.Create and manage any online paid campaigns.Utilize engagement strategies to consistently grow accounts.Help to develop and oversee social media communities dedicated to the organization's brand. Collaborate with company owners to create consistent message delivery across all platforms.Develop methods to analyze the performance of social media campaigns. Maintain understanding of developments in the industry, including what competitors are doing, and subsequently recommend improvements to organizational management.Current Client:Across The Margin, An Online Magazine (www.acrossthemargin.com)Previous Clients:Biocence, a Medical Company (www.biocence.com)Big Idea Music, a Music Catalog (www.bigideamusic.com)

Director of Social Media Marketing

• Aug 2017 - Jan 2020

Responsible for managing, promoting, and building the company’s brands, products, and services via all social media networks, online paid advertising campaigns, PR outreach, and email campaign management.Key responsibilities include:Deep knowledge of all social media platforms and available toolsSEO strategyPaid advertising - Facebook, Instagram, Twitter, Google AdWords, LinkedIn, YouTube, etc.Visual intelligenceCreative content planningCopyrighting Creative writing skillsCustomer service savvyA strong aptitude for marketing and an awareness of the company’s overall marketing and branding strategyAbility to increase company's online presenceReport building & ROI analysisCurrent brands Include:Nia Technique, Health & Wellness Pioneer (www.niatv.fit)Debbie Rosas, Brand Influencer (www.debbierosas.com)NiaSounds, Independent Record Label (www.niasounds.com)Terry Robb, Blues Guitarist (www.terryrobb.com)NiaWear, AthleticWear Clothing Line (www.niawear.com)Pythian Studios, Event Rental Space (www.pythianstudios.com)NiaStudio, Dance Studio (www.nianow.com)

Marketing Director

• Jan 2013 - Mar 2017

Promoted to build and manage entire marketing department for the largest independent music library in the nation with accountability for product launch, digital marketing strategies, web design and maintenance, social media growth, email campaign management, event planning, direct marketing, Marketing Automation Software management, and data analysis. Key responsibilities included:Utilizing both B2B and B2C marketing strategies, content marketing, online marketing, print advertising, videography, social media management, corporate branding, event management, and direct mail marketing and outreach.Assume overall responsibility for developing and maintaining the annual marketing plan for the organization while staying within the marketing budget.Ensure that the appropriate structures, systems, competencies, and values are developed in order to exceed the goals of the annual marketing plan.Work with and manage Marketing Automation Software to track, analyze, and report campaign results in order to modify and adapt successful strategies for return on investment.Successfully establish, maintain, and manage cohesive brand identity for the company: website, blog, social media, marketing materials, and email campaign management. Oversee the creation and management of online marketing campaigns utilizing Google AdWords, Facebook and Instagram ads, YouTube ads, and Google Analytics.Organize and host large company events and trade show participation while establishing key influential partnerships throughout the industry.

Operations Manager

• Jul 2009 - Mar 2017

Responsible for overseeing and managing a majority of the business operations for a company with an active client base of thousands. Key responsibilities included:Accounts payables, accounts receivables, contract negotiations, licensing, audits, relationship management, internal organization, employee training, and report analytics.Worked with and managed CRM software systems to organize client interaction and data while simultaneously automating the sales process. Responsible for overseeing and managing a majority of the business operations for a company with an active client base of thousands. Key responsibilities included:Accounts payables, accounts receivables, contract negotiations, licensing, audits, relationship management, internal organization, employee training, and report analytics.Worked with and managed CRM software systems to organize client interaction and data while simultaneously automating the sales process.

Marketing Manager

• Jan 2011 - Jan 2013

Provided strategic and tactical marketing and operations guidance to a team of 4 with accountability for CRM management, inbound marketing strategy, SEO optimization, press release generation and distribution, storytelling, and company blog maintenance. Collaborated with President and Creative Director to ensure strategy aligned with company objectives. Provided strategic and tactical marketing and operations guidance to a team of 4 with accountability for CRM management, inbound marketing strategy, SEO optimization, press release generation and distribution, storytelling, and company blog maintenance. Collaborated with President and Creative Director to ensure strategy aligned with company objectives.

Sales Associate

• Jun 2008 - Jul 2009

Helped manage a multi-million dollar book of business with key accounts across the United States and Canada, ensuring client satisfaction and business expansion for the company.Key responsibilities included:Identified and implemented new sales and account development strategies resulting in an increased annual revenue.Sought and secured new client accounts on a monthly basis.Maintained positive relationships with all clients ensuring their needs were consistently met.

Executive Assistant

• Aug 2007 - Jun 2008

Provided high-level administrative support to the top two executives at 5 Alarm Music. Responsibilities included:Daily management and maintenance of executives’ schedules.Prepared expense reports, financial reports, letters, and other documents.Processed incoming correspondence; including faxes, physical mail and email.Organized and filed all contracts, production assets, and cue sheets.Greeted and screened walk-in visitors.Prepared responses to routine correspondence and inquiries.