Experience

Talon America

• United States
• Advertising Services
• 1 - 100 Employee

• VP Digital Solutions

  • Aug 2020 - Present

  Develop and manage products and solutions to support Out of Home advertising brands and agencies. Specific focus on digital identity, data management, programmatic OOH, and attribution. Evaluate potential partnerships, manage technical integrations, and support new business/growth. Develop and manage products and solutions to support Out of Home advertising brands and agencies. Specific focus on digital identity, data management, programmatic OOH, and attribution. Evaluate potential partnerships, manage technical integrations, and support new business/growth.



U of Digital

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Ad Tech Consultant

  • Mar 2021 - Present

  Support course planning and content creation to as part of the U of Digital LMS development team. The LMS has been structured to support a diverse set of businesses including publishers, advertisers, agencies, brands, and technology companies.U of Digital is an ad tech and mar tech education provider, focused on bettering the industry through digestible, credible, and applicable education. Support course planning and content creation to as part of the U of Digital LMS development team. The LMS has been structured to support a diverse set of businesses including publishers, advertisers, agencies, brands, and technology companies.U of Digital is an ad tech and mar tech education provider, focused on bettering the industry through digestible, credible, and applicable education.



Freelance

• Ad Tech Consultant

  • Jul 2020 - Apr 2021

  10+ years experience in ad tech, media, and marketing. Deep understanding of the ad tech ecosystem including programmatic and data management. Experience delivering educational workshops, strategic plans, product roadmaps, and product marketing materials for brands, in-house teams, agencies, publishers, and technology companies and platforms. 10+ years experience in ad tech, media, and marketing. Deep understanding of the ad tech ecosystem including programmatic and data management. Experience delivering educational workshops, strategic plans, product roadmaps, and product marketing materials for brands, in-house teams, agencies, publishers, and technology companies and platforms.



Jounce Media

• Advertising Services

• Programmatic Consultant

  • Oct 2016 - Jun 2020

  Consultant focused on solving ad tech problems for publishers, advertisers, and technology providers. Specific focus on ad tech education - presenting, teaching, and creating. Other work included product strategy and development as well as ad tech business strategy.Jounce Media works with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising. Consultant focused on solving ad tech problems for publishers, advertisers, and technology providers. Specific focus on ad tech education - presenting, teaching, and creating. Other work included product strategy and development as well as ad tech business strategy.Jounce Media works with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising.



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Manager Audience Solutions

  • May 2016 - Oct 2016



Rind International Trading co

• Logistics Manager

  • Feb 2015 - Apr 2016



Xaxis

• United States
• Advertising Services
• 700 & Above Employee

• Product Manager, Mobile

  • Mar 2014 - Feb 2015

  Oversaw regular market assessments to identify advertiser capabilities gaps in mobile and 'emerging' products. Identified two strong mobile partners with unique industry offerings. Facilitated technical integrations and established business terms and workflow.

• Associate Product Manager

  • Mar 2013 - Feb 2014



Yahoo

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Account Manager

  • Jan 2012 - Feb 2013

  Programmatic campaign manager focused on direct response campaigns. Worked in multiple systems including RMX (right media) as well as ATS (Interclick DSP). Programmatic campaign manager focused on direct response campaigns. Worked in multiple systems including RMX (right media) as well as ATS (Interclick DSP).



MEC

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Media Planner

  • Dec 2010 - Dec 2011

  Digital media planner for Amazon HQ including trafficking, campaign management, DR performance optimization, reporting, analysis and analytics.

• Junior Media Planner

  • Jul 2009 - Dec 2010

  Planner for Amazon.com