Experience

Neptune Fire Protection Engineering

• United States
• Oil and Gas
• 1 - 100 Employee

• Administrative Assistant & Proposal Writer

  • 2020 - 2021

  - Wrote proposals - Booked travel - Kept operating procedures and credentials up-to-date - Wrote proposals - Booked travel - Kept operating procedures and credentials up-to-date



Wellbox Virtual Care Solutions

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Patient Engagement

  • 2019 - 2020

  Tracked and analyzed customer retention and satisfaction data to identify trends, issues, and areas of opportunity in regard to customer engagement processes, marketing, enrollment, and programming. - Reviewed and analyzed customer survey data - Monitored and tracked customer attrition - Advised clinical and operations directors of customer retention process opportunities - Identified and implemented customer engagement processes - Provided marketing content and strategy for… Show more Tracked and analyzed customer retention and satisfaction data to identify trends, issues, and areas of opportunity in regard to customer engagement processes, marketing, enrollment, and programming. - Reviewed and analyzed customer survey data - Monitored and tracked customer attrition - Advised clinical and operations directors of customer retention process opportunities - Identified and implemented customer engagement processes - Provided marketing content and strategy for customer engagement - Strategized customer engagement for Account Management department - Identified customer preferences to enhance program messaging and processes - Trained client-facing departments on engagement and conversion communications

• Content Writer

  • 2018 - 2019

  Provided content for collaterals, blog articles, and internal communication pieces in a centralized, uniform voice. - Wrote marketing collateral - Collaborated with departments to understand needs - Ensured consistent brand voice - Responded to regular requests for information and material - Developed content for internal and external distribution



Home ASAP

• United States
• Real Estate
• 1 - 100 Employee

• Content Marketer

  • 2017 - 2018

  Worked within the marketing team to produce conversion-driven copy across multiple campaign types and mediums including: websites, social media and advertising platforms. - Responsible for creating weekly content pieces for email marketing and blog posts. Tracked conversions and sign-ups driven from each piece through Google Analytics and Hotjar - Created purchase-driven copy for landing pages, email campaigns and Facebook advertisements - Managed the HomeASAP “Build” blog: Wrote… Show more Worked within the marketing team to produce conversion-driven copy across multiple campaign types and mediums including: websites, social media and advertising platforms. - Responsible for creating weekly content pieces for email marketing and blog posts. Tracked conversions and sign-ups driven from each piece through Google Analytics and Hotjar - Created purchase-driven copy for landing pages, email campaigns and Facebook advertisements - Managed the HomeASAP “Build” blog: Wrote content, uploaded to Word Press site, and drove traffic through Facebook posts and video advertisements - Managed Facebook pages and was responsible for procuring content and maintaining regular posting schedules - Promoted Facebook posts and videos to drive traffic to landing pages & blog posts - Wrote content for white papers and video scripts Show less Worked within the marketing team to produce conversion-driven copy across multiple campaign types and mediums including: websites, social media and advertising platforms. - Responsible for creating weekly content pieces for email marketing and blog posts. Tracked conversions and sign-ups driven from each piece through Google Analytics and Hotjar - Created purchase-driven copy for landing pages, email campaigns and Facebook advertisements - Managed the HomeASAP “Build” blog: Wrote… Show more Worked within the marketing team to produce conversion-driven copy across multiple campaign types and mediums including: websites, social media and advertising platforms. - Responsible for creating weekly content pieces for email marketing and blog posts. Tracked conversions and sign-ups driven from each piece through Google Analytics and Hotjar - Created purchase-driven copy for landing pages, email campaigns and Facebook advertisements - Managed the HomeASAP “Build” blog: Wrote content, uploaded to Word Press site, and drove traffic through Facebook posts and video advertisements - Managed Facebook pages and was responsible for procuring content and maintaining regular posting schedules - Promoted Facebook posts and videos to drive traffic to landing pages & blog posts - Wrote content for white papers and video scripts Show less



HomeASAP LLC

• United States
• Real Estate
• 1 - 100 Employee

• Onboarding Account Manager

  • 2015 - 2016

  Responsible for on-boarding process for new clientele: Coordinated approvals on license agreements and ensured customer satisfaction. Explained new product concepts to customers through verbal and written communication. Ensured customer satisfaction and enacted customer retention during product changes and installments. - Drafted new written copy regarding product installation instructions - Created new email content for up-selling additional products, educating the consumer on best… Show more Responsible for on-boarding process for new clientele: Coordinated approvals on license agreements and ensured customer satisfaction. Explained new product concepts to customers through verbal and written communication. Ensured customer satisfaction and enacted customer retention during product changes and installments. - Drafted new written copy regarding product installation instructions - Created new email content for up-selling additional products, educating the consumer on best practices, and calling the reader to action to ensure the brand and product is promoted and utilized to its’ fullest potential - Improved communication-flow between department levels and client base while providing useful feedback Show less Responsible for on-boarding process for new clientele: Coordinated approvals on license agreements and ensured customer satisfaction. Explained new product concepts to customers through verbal and written communication. Ensured customer satisfaction and enacted customer retention during product changes and installments. - Drafted new written copy regarding product installation instructions - Created new email content for up-selling additional products, educating the consumer on best… Show more Responsible for on-boarding process for new clientele: Coordinated approvals on license agreements and ensured customer satisfaction. Explained new product concepts to customers through verbal and written communication. Ensured customer satisfaction and enacted customer retention during product changes and installments. - Drafted new written copy regarding product installation instructions - Created new email content for up-selling additional products, educating the consumer on best practices, and calling the reader to action to ensure the brand and product is promoted and utilized to its’ fullest potential - Improved communication-flow between department levels and client base while providing useful feedback Show less



Freelance Content Marketing

• United States
• Marketing and Advertising

• Content Marketer

  • 2014 - 2015

  Conduct client consultation and needs analysis to determine content strategy. Assess industry and competitor environment. Identify and develop client brand voice and persona. Content ideation, writing, editing, promotion, and distribution. Create responsive landing pages built for A/B testing. Social media content creation. Website copywriting. Conduct client consultation and needs analysis to determine content strategy. Assess industry and competitor environment. Identify and develop client brand voice and persona. Content ideation, writing, editing, promotion, and distribution. Create responsive landing pages built for A/B testing. Social media content creation. Website copywriting.



J.McLaughlin

• United States
• Retail
• 200 - 300 Employee

• Marketing & Event Planner

  • Jan 2012 - Sep 2013

  Plan marketing events such as Trunk Shows, Sip & Shops and Fashion Shows; promote events via local businesses and media outlets. Conceptualize and install storefront themes and strategic product placement in order to bolster the customer base and popularize the brand’s signature look. Success in customer relationship-building; gathering and documenting customer information and maintaining contact via email with personalized suggestion for product. Achievements • Immediate increase… Show more Plan marketing events such as Trunk Shows, Sip & Shops and Fashion Shows; promote events via local businesses and media outlets. Conceptualize and install storefront themes and strategic product placement in order to bolster the customer base and popularize the brand’s signature look. Success in customer relationship-building; gathering and documenting customer information and maintaining contact via email with personalized suggestion for product. Achievements • Immediate increase in store revenue which was maintained for the duration of tenure • Growth of email database and web-based sales Show less Plan marketing events such as Trunk Shows, Sip & Shops and Fashion Shows; promote events via local businesses and media outlets. Conceptualize and install storefront themes and strategic product placement in order to bolster the customer base and popularize the brand’s signature look. Success in customer relationship-building; gathering and documenting customer information and maintaining contact via email with personalized suggestion for product. Achievements • Immediate increase… Show more Plan marketing events such as Trunk Shows, Sip & Shops and Fashion Shows; promote events via local businesses and media outlets. Conceptualize and install storefront themes and strategic product placement in order to bolster the customer base and popularize the brand’s signature look. Success in customer relationship-building; gathering and documenting customer information and maintaining contact via email with personalized suggestion for product. Achievements • Immediate increase in store revenue which was maintained for the duration of tenure • Growth of email database and web-based sales Show less



Corinthian Colleges, Inc.

• United States
• Education Administration Programs
• 700 & Above Employee

• Marketing Copywriter / Local Community Relations

  • Aug 2007 - Sep 2011

  Create content for print and digital marketing and informational presentations targeted for high school students across the NE Florida Region generating high-quality admissions leads. Strategic planning for targeting and recruiting defined groups of students. Host information sessions with target school administration and teachers. Coordinate student enrollment process including interviewing students & parents, providing campus tours, and financial aid & scholarship… Show more Create content for print and digital marketing and informational presentations targeted for high school students across the NE Florida Region generating high-quality admissions leads. Strategic planning for targeting and recruiting defined groups of students. Host information sessions with target school administration and teachers. Coordinate student enrollment process including interviewing students & parents, providing campus tours, and financial aid & scholarship coordination. Highlights - • Content marketing selected for national use • Increased lead generation by 70% within first year • Expanded territory to include 8 additional schools across 4 different counties • Coordinated largest Open House Event across 130 CCi schools • Highest student enrollment rate via Open House Events • Chosen as panel member for selecting Duval County Teacher of the Year Awards • 2009 Parthenon Winner: Awarded to top 3% of employees nationwide who “exceed specific qualifying criteria that denotes superb achievement… and [provide] significant contributions to the organization.” Show less Create content for print and digital marketing and informational presentations targeted for high school students across the NE Florida Region generating high-quality admissions leads. Strategic planning for targeting and recruiting defined groups of students. Host information sessions with target school administration and teachers. Coordinate student enrollment process including interviewing students & parents, providing campus tours, and financial aid & scholarship… Show more Create content for print and digital marketing and informational presentations targeted for high school students across the NE Florida Region generating high-quality admissions leads. Strategic planning for targeting and recruiting defined groups of students. Host information sessions with target school administration and teachers. Coordinate student enrollment process including interviewing students & parents, providing campus tours, and financial aid & scholarship coordination. Highlights - • Content marketing selected for national use • Increased lead generation by 70% within first year • Expanded territory to include 8 additional schools across 4 different counties • Coordinated largest Open House Event across 130 CCi schools • Highest student enrollment rate via Open House Events • Chosen as panel member for selecting Duval County Teacher of the Year Awards • 2009 Parthenon Winner: Awarded to top 3% of employees nationwide who “exceed specific qualifying criteria that denotes superb achievement… and [provide] significant contributions to the organization.” Show less



YAR (Youth As Resources)

• Grant Writer / Project Manager

  • Aug 2005 - May 2007

  Compose and promote grant applications to potential community recipients, review grant proposals, interview applicants, and manage the distribution of funding. Train and supervise grants team on processes to ensure proper appropriations of funds and forward trajectory of programs. Create press kit including brochures, press releases, news articles and promotional video. Maintain liaison with local media outlets. Highlights - • Improved success of YAR program by increasing grant… Show more Compose and promote grant applications to potential community recipients, review grant proposals, interview applicants, and manage the distribution of funding. Train and supervise grants team on processes to ensure proper appropriations of funds and forward trajectory of programs. Create press kit including brochures, press releases, news articles and promotional video. Maintain liaison with local media outlets. Highlights - • Improved success of YAR program by increasing grant application submissions by 100% year over year • Initiated a partnership between YAR program & Deland public schools and implemented after-school youth empowerment programs at 4 Deland schools • Hired, trained, delegated & supervised Stetson University students to run after-school programs at respective schools (elementary, middle, and high schools) • Created first email newsletter for the Deland educational community • Organized and hosted member recognition ceremony and dinner for over 300 guests • Guided a Hurricane Katrina Relief Project via national Youth Service America grant Show less Compose and promote grant applications to potential community recipients, review grant proposals, interview applicants, and manage the distribution of funding. Train and supervise grants team on processes to ensure proper appropriations of funds and forward trajectory of programs. Create press kit including brochures, press releases, news articles and promotional video. Maintain liaison with local media outlets. Highlights - • Improved success of YAR program by increasing grant… Show more Compose and promote grant applications to potential community recipients, review grant proposals, interview applicants, and manage the distribution of funding. Train and supervise grants team on processes to ensure proper appropriations of funds and forward trajectory of programs. Create press kit including brochures, press releases, news articles and promotional video. Maintain liaison with local media outlets. Highlights - • Improved success of YAR program by increasing grant application submissions by 100% year over year • Initiated a partnership between YAR program & Deland public schools and implemented after-school youth empowerment programs at 4 Deland schools • Hired, trained, delegated & supervised Stetson University students to run after-school programs at respective schools (elementary, middle, and high schools) • Created first email newsletter for the Deland educational community • Organized and hosted member recognition ceremony and dinner for over 300 guests • Guided a Hurricane Katrina Relief Project via national Youth Service America grant Show less


Stetson University Public Relations Office
• Intern

  • 2005 - 2005