Danielle (Glicini) Welek
Sales Account Executive at MNI Targeted Media @ Dotdash Meredith- Claim this Profile
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Bio
McCall Braun
I was fortunate enough to work closely with Danielle for a few years early on in my career at NBCUniversal. She is an amazing co-worker, mentor, and friend. Each day I was inspired by her hard work and dedication to her job – she is diligent, reliable, organized, and always gives a 100% effort. Danielle’s positive attitude is contagious, as well as her ability to work in such a fast-paced, every-changing environment with a smile. She always goes above and beyond for not only her clients, but her colleagues as well. I am so grateful for our time together, and any organization would be beyond lucky to have Danielle as part of their team.
Tiffany Shear Erickson
There isn’t enough space to write all the goodness Danielle brings to the table. She is a treasured co worker, client manager and all around individual. I was fortunate to work alongside Danielle as she led one of NBCUs most-high profile, cross-portfolio integrations, and was blown away by her collaboration, grace, and integrity. It’s rare to find someone who exemplifies such excellence. Her creativity and positive demeanor makes her an absolute joy to work with. Danielle is a star performer and any organization would be lucky to have her!
McCall Braun
I was fortunate enough to work closely with Danielle for a few years early on in my career at NBCUniversal. She is an amazing co-worker, mentor, and friend. Each day I was inspired by her hard work and dedication to her job – she is diligent, reliable, organized, and always gives a 100% effort. Danielle’s positive attitude is contagious, as well as her ability to work in such a fast-paced, every-changing environment with a smile. She always goes above and beyond for not only her clients, but her colleagues as well. I am so grateful for our time together, and any organization would be beyond lucky to have Danielle as part of their team.
Tiffany Shear Erickson
There isn’t enough space to write all the goodness Danielle brings to the table. She is a treasured co worker, client manager and all around individual. I was fortunate to work alongside Danielle as she led one of NBCUs most-high profile, cross-portfolio integrations, and was blown away by her collaboration, grace, and integrity. It’s rare to find someone who exemplifies such excellence. Her creativity and positive demeanor makes her an absolute joy to work with. Danielle is a star performer and any organization would be lucky to have her!
McCall Braun
I was fortunate enough to work closely with Danielle for a few years early on in my career at NBCUniversal. She is an amazing co-worker, mentor, and friend. Each day I was inspired by her hard work and dedication to her job – she is diligent, reliable, organized, and always gives a 100% effort. Danielle’s positive attitude is contagious, as well as her ability to work in such a fast-paced, every-changing environment with a smile. She always goes above and beyond for not only her clients, but her colleagues as well. I am so grateful for our time together, and any organization would be beyond lucky to have Danielle as part of their team.
Tiffany Shear Erickson
There isn’t enough space to write all the goodness Danielle brings to the table. She is a treasured co worker, client manager and all around individual. I was fortunate to work alongside Danielle as she led one of NBCUs most-high profile, cross-portfolio integrations, and was blown away by her collaboration, grace, and integrity. It’s rare to find someone who exemplifies such excellence. Her creativity and positive demeanor makes her an absolute joy to work with. Danielle is a star performer and any organization would be lucky to have her!
McCall Braun
I was fortunate enough to work closely with Danielle for a few years early on in my career at NBCUniversal. She is an amazing co-worker, mentor, and friend. Each day I was inspired by her hard work and dedication to her job – she is diligent, reliable, organized, and always gives a 100% effort. Danielle’s positive attitude is contagious, as well as her ability to work in such a fast-paced, every-changing environment with a smile. She always goes above and beyond for not only her clients, but her colleagues as well. I am so grateful for our time together, and any organization would be beyond lucky to have Danielle as part of their team.
Tiffany Shear Erickson
There isn’t enough space to write all the goodness Danielle brings to the table. She is a treasured co worker, client manager and all around individual. I was fortunate to work alongside Danielle as she led one of NBCUs most-high profile, cross-portfolio integrations, and was blown away by her collaboration, grace, and integrity. It’s rare to find someone who exemplifies such excellence. Her creativity and positive demeanor makes her an absolute joy to work with. Danielle is a star performer and any organization would be lucky to have her!
Experience
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MNI Targeted Media @ Dotdash Meredith
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United States
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Advertising Services
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100 - 200 Employee
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Sales Account Executive
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Aug 2023 - Present
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Senior Account Executive, Client & Agency Partnerships
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2022 - 2023
Multimedia sales executive with demonstrated history of accelerating new business across Video (CTV/OTT, TV, streaming), Display, Mobile & Social platforms and events, while improving awareness and continued ROI for brand partners. Owned, managed, and developed relationships with senior leaders, agencies, and business owners from both small and large Fortune 500 companies across all major brand categories.Led strategic partnerships across various emerging digital platforms, including but not limited to: Peacock, TikTok, Apple News, Fandango, Anzu (Gaming), Snapchat, E-Commerce.Achieved 2022 sales goals and increased YoY Texas territory revenue (+38%) through strategic and creative negotiation of high-profile sponsorships, innovative ad products and advanced audience targeting solutions. Show less
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Account Executive, One Platform Sales
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2020 - 2022
Spearheaded cross-functional teams, driving revenue across NBCU's suite of linear, streaming, and digital platforms (14 TV networks, Peacock, digital/social partnerships). Championed new media tactics and holistic advertising sponsorships to best serve clients' core business objectives.Managed $145M+ national media revenue from Retail, CPG, Travel, Food, Tech partners.
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Account Executive, NBC Broadcast Sales
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2019 - 2020
Led NBC Broadcast sales, marketing, operations, and strategic direction for Fortune 500 advertising partners.Controlled $77M+ revenue and exceeded both quarterly and yearly scatter goals (+32%) through strengthened relationships with national Retail, Studio and CPG advertisers.
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Associate Account Executive
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2017 - 2019
Leading class of AAE's. Cultivated relationships with senior agency leaders and developed competitive media proposals to exceed bottom-line results.Drove $5M+ across NBC Entertainment Group (USA, Syfy, and WWE brands).
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Senior Sales Planner
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2015 - 2017
Built consultative sales proposals structured around internal sales goals and client business objectives. Organized over $100M in annual billing across Enterprise brands, e.g. Microsoft, Pfizer, P&G, Unilever, VW, Amex.Optimized campaigns to ensure delivery, measuring KPIs and sending post analysis reporting.
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Advertising Sales Assistant
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2013 - 2015
Supervised and stewarded client schedules and marketing sponsorships for 100+ deals to ensure successful delivery. Prioritized, organized and time managed responsibilities and deadlines of 10 Account Executives and Planners.Resolved invoice discrepancies and directed inventory for Style and Syfy networks, maximizing monetization potential.
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ella moss
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Public Relations and Sales Intern
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2012 - 2012
Worked closely with the Splendid and Ella Moss Sales and Public Relations teams. Assisting various Retail Apparel and Fashion job functions, including but not limited to: PR, Merchandising, Creative Design, Sales & Marketing, Accessories, and Brand Development. Worked closely with the Splendid and Ella Moss Sales and Public Relations teams. Assisting various Retail Apparel and Fashion job functions, including but not limited to: PR, Merchandising, Creative Design, Sales & Marketing, Accessories, and Brand Development.
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Bucknell University
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United States
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Higher Education
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700 & Above Employee
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Service Promotions and Public Relations Manager
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2010 - 2010
Service Promotions and PR Manager for an experiential Organization/Management program. Advertised and promoted public awareness of service project and student-created product to raise money for a local charity Service Promotions and PR Manager for an experiential Organization/Management program. Advertised and promoted public awareness of service project and student-created product to raise money for a local charity
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Pearson
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United Kingdom
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Education
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700 & Above Employee
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Intern
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2007 - 2010
Member of the Personal Development team within HR department of world’s largest book publishing company. Member of the Personal Development team within HR department of world’s largest book publishing company.
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Education
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Bucknell University
Bachelor of Arts - BA, Sociology Major - Culture, Media, Leisure Studies (Emphasis Marketing & Psychology) -
UNSW
Study Abroad
Community
