Danielle Dela Cruz
Marketing Automation Manager at Corestream- Claim this Profile
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Bio
Sylvia Laabs
Danielle was a breath of fresh air! She was willing to jump in to what ever project we had, to help us be successful. She's got a strong graphic design background, which helped her have a keen eye to the member engagement creative that we worked on. She was thorough in the review processes we had in place. And, she embraced the opportunity to learn and build our email marketing efforts using SalesForce Marketing Cloud. She attended some training classes, then took it upon herself to continue learning through outside avenues and successfully launched our email campaigns. She is a real go-getter who shows a passion for learning new skills. Any company would benefit from Danielle!
Sylvia Laabs
Danielle was a breath of fresh air! She was willing to jump in to what ever project we had, to help us be successful. She's got a strong graphic design background, which helped her have a keen eye to the member engagement creative that we worked on. She was thorough in the review processes we had in place. And, she embraced the opportunity to learn and build our email marketing efforts using SalesForce Marketing Cloud. She attended some training classes, then took it upon herself to continue learning through outside avenues and successfully launched our email campaigns. She is a real go-getter who shows a passion for learning new skills. Any company would benefit from Danielle!
Sylvia Laabs
Danielle was a breath of fresh air! She was willing to jump in to what ever project we had, to help us be successful. She's got a strong graphic design background, which helped her have a keen eye to the member engagement creative that we worked on. She was thorough in the review processes we had in place. And, she embraced the opportunity to learn and build our email marketing efforts using SalesForce Marketing Cloud. She attended some training classes, then took it upon herself to continue learning through outside avenues and successfully launched our email campaigns. She is a real go-getter who shows a passion for learning new skills. Any company would benefit from Danielle!
Sylvia Laabs
Danielle was a breath of fresh air! She was willing to jump in to what ever project we had, to help us be successful. She's got a strong graphic design background, which helped her have a keen eye to the member engagement creative that we worked on. She was thorough in the review processes we had in place. And, she embraced the opportunity to learn and build our email marketing efforts using SalesForce Marketing Cloud. She attended some training classes, then took it upon herself to continue learning through outside avenues and successfully launched our email campaigns. She is a real go-getter who shows a passion for learning new skills. Any company would benefit from Danielle!
Credentials
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The Complete SQL Bootcamp 2022: Go From Zero to Hero
UdemyFeb, 2022- Nov, 2024 -
Salesforce Certified Marketing Cloud Email Specialist
Salesforce
Experience
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Corestream
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United States
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Software Development
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100 - 200 Employee
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Marketing Automation Manager
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Mar 2022 - Present
Own all aspects of the Salesforce Marketing Cloud instance from administrative duties, developing cloud pages, to strategizing and creating complex automations and journeys that better serve the end goal, which is to get customers to engage with our platform. Led the successful content clean up of over 1.35 million duplicate records that occurred before my time, saving the company from having to purchase immediate additional contacts in SFMC. Successfully redesigned and increased in complexity a New Hire Journey that continually sees 40-50% open rates. Implemented changes that moved a struggling IP score from an 82 rating to 95 within a matter of months. Led the implementation and launch of Mobile Connect. Show less
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HLK
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United States
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Advertising Services
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200 - 300 Employee
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Marketing Automation Manager
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Jan 2021 - Mar 2022
Work within a team setting at a fast-paced agency. Act as a liason between plan level contacts working on smaller business units in Salesforce Marketing Cloud, troubleshooting errors they encounter. At the higher corporate level, responsible for all aspects of Salesforce Marketing Cloud from creating/deploying emails and SMS, creating SQL queries as needed, to automating sends, to creating journeys that present a seamless experience for the members' of a top ranking health insurer on the Forbes Top 50 list. Show less
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Centene Corporation
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United States
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Hospitals and Health Care
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700 & Above Employee
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Marketing Specialist, Medicare Member Loyalty & Experience
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May 2019 - Dec 2020
Create complex Salesforce Marketing Cloud emails from conception to deployment for Allwell, Health Net, Trillium Medicare Advantage and Ascension Complete. HTML and CSS coding used extensively in materials created in the SFMC environment. Sends consistently exceed industry average for open and click rates. Created, deployed, and reported metrics on webinar invite emails for three different brands within the Centene family. Goal was to encourage members' to attend and learn about their plan by attending a ZOOM meeting. Enrollment exceeded expectations. Develop Cloud pages in Salesforce to support our brand, from pages that simply translate content into Spanish, to pages that include form fields to capture member emails. Along with Salesforce Developers assisted in creating a complex Journey Map for members receiving a series of education emails. Develop full-color collateral for the Medicare My Health Pays program, including a launch brochure, quarterly statements and various other self-mailers to keep members informed about an opportunity that exists for members to earn money for routine exams they likely are already doing. Show less
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Senior Marketing & Communications Specialist, Medi-Cal
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Dec 2017 - May 2019
Continuation of all Medi-Cal collateral responsibilities associated with previous Medi-Cal Marketing Specialist role, with the addition of a leadership role. Responsible for training other team members and ensuring tight deadlines are met. Work hand-in-hand with management. Be the go-to person for anyone with Medi-Cal related questions or concerns. Lead campaigns to increase Medi-Cal membership in California, including one in which providers were given appropriate materials to display in their provider's office. Goal was two-fold: Help members' have access to materials that can educate and subtly get our name out there. Show less
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Marketing Specialist, Corporate Initiatives and Medi-Cal
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Dec 2015 - Dec 2017
Develop Medi-Cal related collateral materials including 11 monthly Directories and yearly Annual Member Mailings. Market and manage pre-enrollment and post-enrollment kits that are sent to members monthly. Work as a team with the Health Education and Quality Improvement departments to create collateral that gets delivered to members to assist in improving our HEDIS scores. Work under tight, highly-regulated deadlines to ensure materials reach members within strict compliance deadlines. Work closely with translators to ensure that all materials are correctly translated into 11 threshold languages. Project manage multiple quarterly and yearly print and online publications newsletters with an audience/distribution range from 28,000 to 500,000 and with budgets of up to $250K each. Responsible for developing and managing content, including articles, photos, layout and themes. Show less
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Graphic Artist
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Oct 2000 - Dec 2015
Responsible for all creative materials from design and production to collecting and sending to print. Collateral includes but is not limited to flyers, self-mailers, advertisements, stationary, brochures and booklets. Work as a team with other designers, Traffic Supervisor, as well as Marketing Leads to establish and maintain the look and feel of all Health Net marketing and communications materials to ensure a successful Marketing campaign.
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Education
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San Diego State University
Bachelor of Arts (BA), Graphic Design
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