Danielle Cosh
Head of Marketing - Film & TV Group at Media Business Insight- Claim this Profile
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Welsh -
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English -
Topline Score
Bio
LinkedIn User
Danielle was an absolute pleasure to work with and I am so glad we found her the most perfect role. Wishing you all the success in the world. x
LinkedIn User
Danielle was an absolute pleasure to work with and I am so glad we found her the most perfect role. Wishing you all the success in the world. x
LinkedIn User
Danielle was an absolute pleasure to work with and I am so glad we found her the most perfect role. Wishing you all the success in the world. x
LinkedIn User
Danielle was an absolute pleasure to work with and I am so glad we found her the most perfect role. Wishing you all the success in the world. x
Credentials
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People Management Skills
CIPD - Chartered Institute of Personnel and DevelopmentOct, 2021- Nov, 2024
Experience
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Media Business Insight
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Head of Marketing - Film & TV Group
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Jan 2023 - Present
Head of Marketing for Screen International, KFTV, The Knowledge & Production Intelligence
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Marketing Manager - Film & TV Portfolio
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May 2019 - Mar 2023
Management of marketing strategy and activation for Screen International, KFTV, The Knowledge, World of Locations and Production Intelligence.
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Media Business Insight
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Manager
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Nov 2016 - May 2018
My roles with ALF Insight and Shots magazine, the leading data/business tools for people working in the advertising and creative industries, were commercially oriented, strongly KPI assessed and focussed on driving brand development, customer acquisition & retention and maximising customer spend. I created and executed all budgets, forecasts and annual marketing plans and analysed existing and growth markets by developing detailed customer insights, using market maps, focus groups and surveys. I drove growth of marketable data with regular cleaning, data capture and list brokering. I produced high quality content marketing collateral and planned multi-platform engagement campaigns across email, online, print, events, video, social media, PPC and Direct Mail. I overhauled all marketing communications to align succinctly with the brand voice and to ensure all email formats are device optimised, modern and fully effective. I also managed exhibition & customer events activity, often requiring management of third party suppliers and work closely with Commercial Directors, CEO, other Marketers and Sales Teams. Show less
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Time Inc. UK
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United Kingdom
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Book and Periodical Publishing
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400 - 500 Employee
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Senior Media Adviser - Country Life Magazine
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Feb 2013 - Nov 2016
Responsible for driving audience engagement and brand visibility for Country Life magazine by writing innovative 360 marketing plans and designing bespoke hard copy distribution plans, liaising with fulfillment companies, event organisers, members’ clubs etc. Also to create engaging editorial pieces for CountryLife.co.uk and design compelling marketing materials and media packs, working closely with sales and editorial stakeholders, to drive reader acquisition via email, events, print and online media channels. Show less
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Bauer Media Group
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Germany
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Media Production
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700 & Above Employee
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Events Assistant - KISS 101
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Sep 2009 - Feb 2013
Manager of a body of promotional staff for the entire South West and Wales region. This role also involved identifying viable music marketing events, artist/client liaison, voxpops collation, interviewing, event photography, promotion and coordination of branding and marketing materials. Manager of a body of promotional staff for the entire South West and Wales region. This role also involved identifying viable music marketing events, artist/client liaison, voxpops collation, interviewing, event photography, promotion and coordination of branding and marketing materials.
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Education
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2006 - 2009
The Arts Institute at Bournemouth
Ba (Hons), 2:1 -
2005 - 2006
Arts University Bournemouth
BTEC, Foundation Arts
Community
