Danielle Barcilon
Sr. Copywriter/Communications Specialist at Rabinovici & Associates- Claim this Profile
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French -
Topline Score
Bio
Jesus Porven
Danielle is a creative copywriter who meets and exceeds the requirements of demanding advertising and technical writing campaigns. Her easy going nature proved valuable when working with team members to make short work of difficult copy pieces, while her attention to detail helped ensure precise and correct copy. I strongly recommend Danielle.
Joelle Norwood
Danielle was a pleasure to work with. She's bright, resourceful, and creative and someone I could rely on her to get the job done. I would definitely hire her again. Our website was complicated, with lots of technical information, and Danielle created copy that was not only informative but also interesting,. Amazing! Joelle Norwood, president of Airwaves, Inc.
Jesus Porven
Danielle is a creative copywriter who meets and exceeds the requirements of demanding advertising and technical writing campaigns. Her easy going nature proved valuable when working with team members to make short work of difficult copy pieces, while her attention to detail helped ensure precise and correct copy. I strongly recommend Danielle.
Joelle Norwood
Danielle was a pleasure to work with. She's bright, resourceful, and creative and someone I could rely on her to get the job done. I would definitely hire her again. Our website was complicated, with lots of technical information, and Danielle created copy that was not only informative but also interesting,. Amazing! Joelle Norwood, president of Airwaves, Inc.
Jesus Porven
Danielle is a creative copywriter who meets and exceeds the requirements of demanding advertising and technical writing campaigns. Her easy going nature proved valuable when working with team members to make short work of difficult copy pieces, while her attention to detail helped ensure precise and correct copy. I strongly recommend Danielle.
Joelle Norwood
Danielle was a pleasure to work with. She's bright, resourceful, and creative and someone I could rely on her to get the job done. I would definitely hire her again. Our website was complicated, with lots of technical information, and Danielle created copy that was not only informative but also interesting,. Amazing! Joelle Norwood, president of Airwaves, Inc.
Jesus Porven
Danielle is a creative copywriter who meets and exceeds the requirements of demanding advertising and technical writing campaigns. Her easy going nature proved valuable when working with team members to make short work of difficult copy pieces, while her attention to detail helped ensure precise and correct copy. I strongly recommend Danielle.
Joelle Norwood
Danielle was a pleasure to work with. She's bright, resourceful, and creative and someone I could rely on her to get the job done. I would definitely hire her again. Our website was complicated, with lots of technical information, and Danielle created copy that was not only informative but also interesting,. Amazing! Joelle Norwood, president of Airwaves, Inc.
Experience
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Rabinovici & Associates
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Copywriter/Communications Specialist
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Jun 2008 - Present
I've had the privilege of helping such Fortune 500 companies as Motorola Solutions, AutoDesk, Zebra Technologies and Kodak. It takes a keen mind to spot the value proposition and turn it into compelling messaging that provokes thought and promotes action.Marketing Strategist: • Researched industry trends and personas to uncover pressures and pain points• Conducted surveys to gauge perception• Analyzed SWOT (strengths, weaknesses, opportunities and threats)• Defined the sweet spot between emotional and logical motivators• Co-created concepts and campaigns to sway opinions and spur growthContent Writer: • Digital demand-generation: Websites, landing pages, emails, social media posts, blog posts, and banners• High-value assets: Infographics, videos, brochures, ROI calculators, games, white papers, case studies, and application briefs• Sales support: Playbooks, battle cards, flyers, postcards, fact sheets, tradeshow table talkers, and specialty direct mail pieces• Product launches: Taglines, campaign messaging, branding guidelines and packagingImpact Maker: • Persuaded retailers that their best and underutilized asset was their staff empowered by Zebra Technology. Generated 15 M impressions & 400,000 page views• Promoted the value of Motorola Solutions enterprise-grade devices versus consumer brands. Result: 11% new market share via a nurture flow campaign.• Positioned Motorola Solutions as the leader in community safety through a series of videos – the second most popular ones on their YouTube channel• Elevated sales by 27 % by enticing consumers to turn their memories into Kodak photo keepsakes • Landed 100,000 new accounts for a dog food startup in co-development of brand and packaging Team Leader: Trained and guided junior copywriters on assignments
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Freelance Copywriter, Script Writer, Ghost Writer and Producer
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Jan 2000 - May 2008
As a freelance writer and producer, I wore many different hats with projects spanning from a 300-page memoir to 30-second spot and everything in between. Content Creator • Created TV spots for Discovery Communications, Coca-Cola and MasterCard• Edited monthly newsletter for Cedars Medical Center• Researched and wrote official guidebook for Yellowstone National Park• Interviewed clients, researched topics, and devised soft-sell segments of consumer goods Writer / Producer• Spearheaded, wrote and produced six segments for an alternative medicine show and three investigative segments for a reality show• Produced educational videos for Boston University on domestic violence• Co-produced TV pilot for chef Norman Van Aken• Co-wrote and produced documentary for National Institute of Health • Scripted and produced award-winning video for Miami Dade Public Schools promoting recyclingPress Writer• Crafted press releases and press kits for Village Films’ TV pilots Team Leader• Oversaw a 6-month, $100,000-media project for Johnson & Johnson• Organized camera, sound and light crews, makeup artists, and talent • Coordinated permits and locations; handled all logistics of productionsGhostwriter • Interviewed and wrote Ret. Ambassador E. Greer’s memoir
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Marketing Coordinator
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Jan 1995 - Oct 1999
Wrote and edited press releases, newsletters, and professional bios Managed production schedule of art department Managed and scheduled media buys for six different departments Coordinated participation in over 50 cable associations & national trade shows Organized marketing and promotion of a 20000+ guest block party & concert event Wrote and edited press releases, newsletters, and professional bios Managed production schedule of art department Managed and scheduled media buys for six different departments Coordinated participation in over 50 cable associations & national trade shows Organized marketing and promotion of a 20000+ guest block party & concert event
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AIRWAVES, INC
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United States
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1 - 100 Employee
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Associate Producer
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Apr 1990 - Sep 1992
Responsible for writing and assisting in production of stories for HBO, Entertainment Tonight, MTV, and Consumer Reports Responsible for writing and assisting in production of stories for HBO, Entertainment Tonight, MTV, and Consumer Reports
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Education
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Florida International University
Coursework -
1982 - 1986
Florida State University
Bachelor of Arts
Community
