Experience

Nakery Beauty

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • Mar 2023 - Present

• Sr. Manager, Brand Marketing

  • Mar 2022 - Mar 2023



The Good Patch

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Retail Marketing Manager

  • Jan 2022 - Apr 2022



KORRES

• Greece
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Marketing Manager, Global TV Retail

  • Jul 2019 - Jan 2022

  - Multi-disciplined, savvy omni channel marketer responsible for building key retail strategies and transform them into actionable plans for maximizing sales and opportunity - Manage calendar timelines for all product innovation, development, launches and replenishment, including new product development and ideation - Spearhead and help develop all briefing, design and creation for on air, digital, and .com visual, lifestyle and creative content and materials for each TV retail channel… Show more - Multi-disciplined, savvy omni channel marketer responsible for building key retail strategies and transform them into actionable plans for maximizing sales and opportunity - Manage calendar timelines for all product innovation, development, launches and replenishment, including new product development and ideation - Spearhead and help develop all briefing, design and creation for on air, digital, and .com visual, lifestyle and creative content and materials for each TV retail channel globally with over 500 skus and 10 product franchises - Own execution of strategy of brand, content and collateral development strategy, making recommendations based on input from customers, sales team feedback, market research and product roadmaps - Support the growth agenda by creating proposals, marketing campaigns and go-to strategies to support on air live broadcasts resulting in increased retail sales - Managed all daily aspects marketing operations to increase the number of active customers, including acquiring new customers, engaging current customers, and re-activating lapsed customers and follow up - Developed, initiated, and hosted promotional activities such as press events, zoom trainings, webinars and sampling - Maintained entire marketing budget including all marketing campaigns, photography, press, social, influencer, sampling and all other marketing expenditures while providing ROI and analysis to key team members - Design, develop and implement all launch communication and training material for new and existing products and franchises - Omni-channel brand strategy experience Show less - Multi-disciplined, savvy omni channel marketer responsible for building key retail strategies and transform them into actionable plans for maximizing sales and opportunity - Manage calendar timelines for all product innovation, development, launches and replenishment, including new product development and ideation - Spearhead and help develop all briefing, design and creation for on air, digital, and .com visual, lifestyle and creative content and materials for each TV retail channel… Show more - Multi-disciplined, savvy omni channel marketer responsible for building key retail strategies and transform them into actionable plans for maximizing sales and opportunity - Manage calendar timelines for all product innovation, development, launches and replenishment, including new product development and ideation - Spearhead and help develop all briefing, design and creation for on air, digital, and .com visual, lifestyle and creative content and materials for each TV retail channel globally with over 500 skus and 10 product franchises - Own execution of strategy of brand, content and collateral development strategy, making recommendations based on input from customers, sales team feedback, market research and product roadmaps - Support the growth agenda by creating proposals, marketing campaigns and go-to strategies to support on air live broadcasts resulting in increased retail sales - Managed all daily aspects marketing operations to increase the number of active customers, including acquiring new customers, engaging current customers, and re-activating lapsed customers and follow up - Developed, initiated, and hosted promotional activities such as press events, zoom trainings, webinars and sampling - Maintained entire marketing budget including all marketing campaigns, photography, press, social, influencer, sampling and all other marketing expenditures while providing ROI and analysis to key team members - Design, develop and implement all launch communication and training material for new and existing products and franchises - Omni-channel brand strategy experience Show less



TPR Holdings LLC

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Operations Manager - Global

  • Aug 2016 - Jul 2019

  - Marketing and project management for five beauty brands across seven different television shopping networks - Develop sales and marketing strategy, planning, volume and forecasting across seven global retail markets including HSN, QVC, QVCUK, TVSN Australia, TSC Canada, HSE Germany, HSE Italy and Shop Live Russia - Create proposals, marketing campaigns, innovation calendars and go-to strategies for retail and television shopping - Manage calendar timelines for all product launches… Show more - Marketing and project management for five beauty brands across seven different television shopping networks - Develop sales and marketing strategy, planning, volume and forecasting across seven global retail markets including HSN, QVC, QVCUK, TVSN Australia, TSC Canada, HSE Germany, HSE Italy and Shop Live Russia - Create proposals, marketing campaigns, innovation calendars and go-to strategies for retail and television shopping - Manage calendar timelines for all product launches and replenishment from start to finish beginning at new product development to launch communication - Manage entire supply chain process, forecast and inventory across 1,000+ skus - Work directly with over 40 product vendors and oversee product development process from start to finish - Multi-brand product strategy and development, including new product concepts - Organize and support all live and remote branded television programming Show less - Marketing and project management for five beauty brands across seven different television shopping networks - Develop sales and marketing strategy, planning, volume and forecasting across seven global retail markets including HSN, QVC, QVCUK, TVSN Australia, TSC Canada, HSE Germany, HSE Italy and Shop Live Russia - Create proposals, marketing campaigns, innovation calendars and go-to strategies for retail and television shopping - Manage calendar timelines for all product launches… Show more - Marketing and project management for five beauty brands across seven different television shopping networks - Develop sales and marketing strategy, planning, volume and forecasting across seven global retail markets including HSN, QVC, QVCUK, TVSN Australia, TSC Canada, HSE Germany, HSE Italy and Shop Live Russia - Create proposals, marketing campaigns, innovation calendars and go-to strategies for retail and television shopping - Manage calendar timelines for all product launches and replenishment from start to finish beginning at new product development to launch communication - Manage entire supply chain process, forecast and inventory across 1,000+ skus - Work directly with over 40 product vendors and oversee product development process from start to finish - Multi-brand product strategy and development, including new product concepts - Organize and support all live and remote branded television programming Show less



Workplace Fairness

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing & Public Relations Consultant

  • Jun 2015 - Feb 2017

  - Implemented and evolved high-impact strategies to target new business, markets as well as retain current clientele - Direct to consumer marketing to over 500+ vendors while implementing CRM software - Analyzed client demographics in order to create promotional materials and incentives - Extremely customer-oriented and client facing - Manage incoming requests for further marketing information and sales

• Communications Intern

  • Nov 2014 - May 2015



West Virginia University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Aug 2015 - May 2016



Primanti Bros. Restaurant and Bar

• United States
• Restaurants
• 200 - 300 Employee

• Server

  • Mar 2014 - Mar 2016



AroundCampus Group

• United States
• Advertising Services
• 1 - 100 Employee

• Outside Sales Representative, Internship

  • May 2015 - Aug 2015