Danielle Wright

Communications Manager at Coalition to Abolish Slavery & Trafficking (CAST)
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Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Manager
      • Nov 2019 - Present
    • Market Research
    • 1 - 100 Employee
    • Digital analyst and Strategist
      • Nov 2018 - Nov 2019

      -Analyze social media and online data results using statistical techniques and complex analytics tools including Crimson Hexagon, Netbase, and Brandwatch. -Conduct research to establish media objectives, strategies and tactics for arranging API monitors and cross-channel digital advertising campaigns. -Report and effectively translate technical concepts for non-technical audiences using detailed spreadsheets and reports developed via Microsoft Office Suite platforms that can be leveraged for marketing and messaging purposes. Show less

    • Digital Account Associate
      • Aug 2018 - Sep 2019

      -Performing fundamental digital tasks, such as developing and editing high quality digital content and planning content implementation strategies. -Creating and analyzing digital metrics reports for web, social, and email projects. Monitoring trends and changes in the digital landscape, social media, and in the larger political and nonprofit landscapes. -Conducting research, with the ability to distill key points and offer strategic insights on the information gathered. -Executing digital advertising buys across social media and display platforms. Show less

    • Software Development
    • Digital Marketing Manager
      • Jun 2016 - Nov 2018

      -Successfully spearhead and manage all social media handles and company blog including Facebook, Instagram, Twitter, and Wordpress -Produce and execute interactive social and legacy media marketing campaigns that align with business objectives -Identify opportunities for improving and optimizing digital marketing strategies and online presence -Develop company branding and visual framework -Write copy and create content for all social media posts, newsletters and other digital media outreach promotions -Engage with users and strengthen customer relationships -Utilize social media analytics tools including Hootsuite, Growthpup, and Crowdfire -85% growth in social media following -45% Increase in website traffic Show less

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Media Outreach Manager
      • Jun 2014 - 2017

      -Manage and improve organization’s web and social media presence. Identify opportunities for improving digital marketing strategies and online engagement. -Develop youth leadership and education programs that address domestic violence and explore the idea of transformational change. -Develop and facilitate extensive and tractiful outreach and education activities to public high schools, and universities. -Manage and improve organization’s web and social media presence. Identify opportunities for improving digital marketing strategies and online engagement. -Develop youth leadership and education programs that address domestic violence and explore the idea of transformational change. -Develop and facilitate extensive and tractiful outreach and education activities to public high schools, and universities.

    • United States
    • Marketing Specialist
      • Apr 2016 - Sep 2016

      -Develop and launch integrated, multi-channel print and direct marketing campaign that increased customer awareness by %57 -Perform ongoing market research and demographic profiling to identify consumer requirements, habits and trends -Produce media kit that demonstrates key marketing campaign analytics -Develop and launch integrated, multi-channel print and direct marketing campaign that increased customer awareness by %57 -Perform ongoing market research and demographic profiling to identify consumer requirements, habits and trends -Produce media kit that demonstrates key marketing campaign analytics

    • United States
    • Broadcast Media Production and Distribution
    • Account Coordinator
      • Sep 2014 - Sep 2016

      -Assist in routine development of marketing, public relations and advertising initiatives to attract potential customers and stakeholders -Prepare account service-related documents such as meeting agendas and reports, proposals, and client inquiries and correspondences -Maintain current work-in-progress records and archives of past project information Coordinate media placement for community outreach and grassroots campaigns -Assist in routine development of marketing, public relations and advertising initiatives to attract potential customers and stakeholders -Prepare account service-related documents such as meeting agendas and reports, proposals, and client inquiries and correspondences -Maintain current work-in-progress records and archives of past project information Coordinate media placement for community outreach and grassroots campaigns

    • Office Manager
      • 2012 - 2013

      Coordinate office and departmental operations Maintain records and database ● Maintain telecommunication system, greet visitors and callers, route and resolve information requests ● Work closely with high-level executives and staff to ensure office operations are running smoothly ● Supervise secretary and clerk Coordinate office and departmental operations Maintain records and database ● Maintain telecommunication system, greet visitors and callers, route and resolve information requests ● Work closely with high-level executives and staff to ensure office operations are running smoothly ● Supervise secretary and clerk

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Model
      • 2012 - 2013

      ● Commercial Print Division ● Runway Division ● Commercial Print Division ● Runway Division

    • Barbados
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Associate
      • 2008 - 2010

      ● Ensured all aspects of store operations fully contribute to a safe and satisfactory shopping experience for customers. ● Communicate visual concepts and strategies to promote retail brand and products in-store. ● Wardrobe and production styling. ● Ensured all aspects of store operations fully contribute to a safe and satisfactory shopping experience for customers. ● Communicate visual concepts and strategies to promote retail brand and products in-store. ● Wardrobe and production styling.

    • United States
    • 1 - 100 Employee
    • Model
      • 2006 - 2009

      ● Print Division ● Runway Division ● Print Division ● Runway Division

Education

  • Georgetown University
    Master of Professional Studies, Integrated Marketing and Communications
    2016 - 2018
  • Syracuse University
    Bachelor of Science (B.S.), Sociology
    2010 - 2014

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