Danielle Walsh
Senior Director of Marketing at Anyday- Claim this Profile
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Topline Score
Bio
Ann Varghese
I reached out to Danielle initially because her posts really inspired me during a tough time. It was just supposed to be a casual networking thing, dropping in a quick hi, and sent her my resume while explaining that I've had a hard time landing a new job. Within 24 hrs, Danielle sent me an extensive, thorough, analysis on what I needed to change about my resume, how to concise it, and a tiny (but much needed push) on creating a website for myself and my work. And most importantly, she took the time out to personalize her approach towards me, she took the time to actually read my resume and congratulate me on my accomplishments. It takes a nice person to respond to a heartfelt message on LinkedIn, it takes a special someone to go an extra mile and do something actually useful for the person in-need. We've all been there, we know what its like when we've been in the job market for a while and don't have any leads; during that time, a helping hand goes a long, long way. I recommend Danielle's excellent resume review skills to anyone, at any time. I'm positive you will get your money's worth.
Alison Feldmann
Managing Danielle was an absolute delight from start to finish. A talented writer, editor, and marketer, her savvy for finding the angle and story in every editorial and social project made her an invaluable teammate. A skilled leader with a positive, can-do attitude, Danielle is excited and able to take on any challenge that comes her way, bringing endless passion and creativity to each collaboration. Her lifestyle journalism chops and big picture thinking made her a dream to brainstorm with, and her analytical and strategic skills were a trusted resource for the team. If you get the chance to work with Danielle, take it — she's the best.
Ann Varghese
I reached out to Danielle initially because her posts really inspired me during a tough time. It was just supposed to be a casual networking thing, dropping in a quick hi, and sent her my resume while explaining that I've had a hard time landing a new job. Within 24 hrs, Danielle sent me an extensive, thorough, analysis on what I needed to change about my resume, how to concise it, and a tiny (but much needed push) on creating a website for myself and my work. And most importantly, she took the time out to personalize her approach towards me, she took the time to actually read my resume and congratulate me on my accomplishments. It takes a nice person to respond to a heartfelt message on LinkedIn, it takes a special someone to go an extra mile and do something actually useful for the person in-need. We've all been there, we know what its like when we've been in the job market for a while and don't have any leads; during that time, a helping hand goes a long, long way. I recommend Danielle's excellent resume review skills to anyone, at any time. I'm positive you will get your money's worth.
Alison Feldmann
Managing Danielle was an absolute delight from start to finish. A talented writer, editor, and marketer, her savvy for finding the angle and story in every editorial and social project made her an invaluable teammate. A skilled leader with a positive, can-do attitude, Danielle is excited and able to take on any challenge that comes her way, bringing endless passion and creativity to each collaboration. Her lifestyle journalism chops and big picture thinking made her a dream to brainstorm with, and her analytical and strategic skills were a trusted resource for the team. If you get the chance to work with Danielle, take it — she's the best.
Ann Varghese
I reached out to Danielle initially because her posts really inspired me during a tough time. It was just supposed to be a casual networking thing, dropping in a quick hi, and sent her my resume while explaining that I've had a hard time landing a new job. Within 24 hrs, Danielle sent me an extensive, thorough, analysis on what I needed to change about my resume, how to concise it, and a tiny (but much needed push) on creating a website for myself and my work. And most importantly, she took the time out to personalize her approach towards me, she took the time to actually read my resume and congratulate me on my accomplishments. It takes a nice person to respond to a heartfelt message on LinkedIn, it takes a special someone to go an extra mile and do something actually useful for the person in-need. We've all been there, we know what its like when we've been in the job market for a while and don't have any leads; during that time, a helping hand goes a long, long way. I recommend Danielle's excellent resume review skills to anyone, at any time. I'm positive you will get your money's worth.
Alison Feldmann
Managing Danielle was an absolute delight from start to finish. A talented writer, editor, and marketer, her savvy for finding the angle and story in every editorial and social project made her an invaluable teammate. A skilled leader with a positive, can-do attitude, Danielle is excited and able to take on any challenge that comes her way, bringing endless passion and creativity to each collaboration. Her lifestyle journalism chops and big picture thinking made her a dream to brainstorm with, and her analytical and strategic skills were a trusted resource for the team. If you get the chance to work with Danielle, take it — she's the best.
Ann Varghese
I reached out to Danielle initially because her posts really inspired me during a tough time. It was just supposed to be a casual networking thing, dropping in a quick hi, and sent her my resume while explaining that I've had a hard time landing a new job. Within 24 hrs, Danielle sent me an extensive, thorough, analysis on what I needed to change about my resume, how to concise it, and a tiny (but much needed push) on creating a website for myself and my work. And most importantly, she took the time out to personalize her approach towards me, she took the time to actually read my resume and congratulate me on my accomplishments. It takes a nice person to respond to a heartfelt message on LinkedIn, it takes a special someone to go an extra mile and do something actually useful for the person in-need. We've all been there, we know what its like when we've been in the job market for a while and don't have any leads; during that time, a helping hand goes a long, long way. I recommend Danielle's excellent resume review skills to anyone, at any time. I'm positive you will get your money's worth.
Alison Feldmann
Managing Danielle was an absolute delight from start to finish. A talented writer, editor, and marketer, her savvy for finding the angle and story in every editorial and social project made her an invaluable teammate. A skilled leader with a positive, can-do attitude, Danielle is excited and able to take on any challenge that comes her way, bringing endless passion and creativity to each collaboration. Her lifestyle journalism chops and big picture thinking made her a dream to brainstorm with, and her analytical and strategic skills were a trusted resource for the team. If you get the chance to work with Danielle, take it — she's the best.
Experience
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Anyday
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United States
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Manufacturing
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1 - 100 Employee
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Senior Director of Marketing
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Mar 2023 - Present
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Director of Brand Marketing
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Mar 2021 - Mar 2023
-Leads marketing for DTC startup, which launched a new kitchenware category (high-quality microwave cookware)-Oversees media buying, email, and social strategies, which resulted in exceeding revenue goals in H1 2022-Manages a high-performing, remote team-Partners cross-functionally with product, recipe development, media buying agency, and freelancers-Serves as thought partner for CEO and co-presents quarterly business review to Meyer Corporation executives-Implements and oversees all marketing processes with trackers built from scratch in Notion-Shoots and edits short-form video for Anyday social media
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Eventbrite
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United States
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Software Development
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700 & Above Employee
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Group Marketing Manager
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Aug 2020 - Mar 2021
-Led content marketing team of 4 to drive event creator acquisition, product adoption, and consumer demand-Launched major holiday campaigns, generating over $1 million in ticket sales in 2019-Developed Eventbrite's content playbook during the COVID-19 crisis and spearheaded Eventbrite's editorial efforts to aid the recovery of the events industry-Brought multifaceted campaigns to life in partnership with design, product marketing, and growth teams
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Content and Curation Lead
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Apr 2018 - Aug 2020
Evolved Eventbrite's consumer content strategy, leading to 77% year-over-year growth in traffic (sessions) to consumer articles and curated event calendars
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AFAR
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Senior Editor
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Jan 2017 - Apr 2018
Wrote, assigned, and edited stories daily for AFAR.com, the website of the award-winning travel publication, AFAR. Launched AFAR's original online content in 2014, which doubled traffic to AFAR.com. Expanded social media reach across Facebook, Twitter, and Instagram. Reimagined email newsletter template and strategy, improving click-through rates by 55 percent. Occasionally wrote stories for the print product.
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Associate Editor
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Oct 2014 - Jan 2017
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Bon Appetit
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Associate Editor
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Mar 2014 - Oct 2014
Executed social strategy, wrote and produced daily digital articles, and sent a daily newsletter to a database of 1M+ readers. A crucial part of the digital team that helped Bonappetit.com go from 500K unique monthly visits to 5 million unique monthly visits in 3 years. Spearheaded an initiative to make recipes and content more SEO-friendly. Shot photos for bonappetit.com and short-form recipe videos for Instagram.
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Assistant Editor
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Jan 2013 - Mar 2014
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Web Producer
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Jun 2011 - Jan 2013
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New York Magazine
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United States
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Online Audio and Video Media
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200 - 300 Employee
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Online Editorial Intern/Freelancer
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Jan 2011 - Jun 2011
Wrote stories for Grub Street and Vulture, the food and pop culture verticals on NYMag.com. Reviewed restaurants and conducted on-the-ground reporting for Grub Street stories. Conducted telephone interviews, created events and restaurant listings, and produced slideshows. Wrote stories for Grub Street and Vulture, the food and pop culture verticals on NYMag.com. Reviewed restaurants and conducted on-the-ground reporting for Grub Street stories. Conducted telephone interviews, created events and restaurant listings, and produced slideshows.
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Food Network
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United States
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Media Production
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100 - 200 Employee
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Editorial Intern
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Aug 2010 - Dec 2010
Worked for Food Network Magazine. Researched features, transcribed interviews, managed sample closet, responsible for shipping and arranging messengers. Learned effective research skills, interview strategies and how to pitch. Experience with Adobe InCopy. Worked for Food Network Magazine. Researched features, transcribed interviews, managed sample closet, responsible for shipping and arranging messengers. Learned effective research skills, interview strategies and how to pitch. Experience with Adobe InCopy.
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Education
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2007 - 2011
New York University Gallatin School of Individualized Study
Bachelor of Arts, Independent Study of Food and Creative Nonfiction
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