Danielle Rafanan
VP, Partnerships at Velem- Claim this Profile
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Bio
Experience
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Velem
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United States
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Media Production
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1 - 100 Employee
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VP, Partnerships
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Nov 2020 - Feb 2023
- Construct a prospect pipeline and creative outreach plan, via targeting and qualifying leads through emails, past client relationships, networking and referrals for potential new business opportunities. -Collaborate with the executive team to draft and edit pitch decks, materials, creative briefs, briefing notes and client correspondence. -Lead the day-to-day operations of Satellite Space, Velem's in-house 2 stage content creative studio.
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Milk
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United States
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Media Production
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100 - 200 Employee
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Bookings Director
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Aug 2014 - Mar 2020
New York, NY - Led photo and video shoot bookings team and oversaw client relations with talent, brands and agencies at globally-leading studio and cultural hub. - Expanded market integration with partner enterprise, Milk LA, to create streamlined and cross-platform experience for bi-coastal clients. - Led scoping and determination of milestones and schedules for all client and talent projects, including revenue and partnership goals. - Managed, trained and mentored team of 5 direct reports across… Show more - Led photo and video shoot bookings team and oversaw client relations with talent, brands and agencies at globally-leading studio and cultural hub. - Expanded market integration with partner enterprise, Milk LA, to create streamlined and cross-platform experience for bi-coastal clients. - Led scoping and determination of milestones and schedules for all client and talent projects, including revenue and partnership goals. - Managed, trained and mentored team of 5 direct reports across Bookings and Hospitality teams. Expanded bible of tools, manuals, resources and operating procedures to ensure an efficient and loyal team. - Managed bookings of 10 studio spaces, with an average of 300+ shoots per month representing approximately 150 client accounts per month. - Handled approximately 30 independent leads on any given day and an overall client base of 500+. - Collaborated with CEO and Head of Studio to manage company operational budgets and P+L across bookings and events departments, grossing $20m in revenue and resulting in a 60% ROI. Ensured execution of cross-functional initiatives across studio and events teams by use of data and analytics. - Responsible for luxury-level quality control of studio space and directing operational improvements to maintain reputation as top-performing and premium-priced space for elite clientele. - Directed and managed day-to-day operations of the hospitality and concierge teams to ensure exceptional delivery of company standards. - Facilitated ongoing client entertainment and talent meetings within and outside of work hours.
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Bookings Manager
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Sep 2011 - Jul 2014
New York, NY -Maintained company bookings communications, scheduling and calendar for 500+ clientele. - Read and responded to 100+ emails a day. - Sent, received, and reviewed all bookings contracts, certificates of insurance, and call times for each shoot. - Communicated information promptly and effectively. - Attended to and facilitated the many creative needs of the studio clientele. - Conducted on-site tours for potential clients and project specific needs. - Occasional client care… Show more -Maintained company bookings communications, scheduling and calendar for 500+ clientele. - Read and responded to 100+ emails a day. - Sent, received, and reviewed all bookings contracts, certificates of insurance, and call times for each shoot. - Communicated information promptly and effectively. - Attended to and facilitated the many creative needs of the studio clientele. - Conducted on-site tours for potential clients and project specific needs. - Occasional client care and entertainment outings both during and outisde of normal work hours. - Assisted in the management of the operations of the hospitality and concierge teams.
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Bookings Coordinator
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Mar 2009 - Sep 2011
Los Angeles
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