Danielle McDonald
Graphic Designer & Brand Specialist at PLATFORM Insurance Management Inc.- Claim this Profile
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Experience
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PLATFORM Insurance Management Inc.
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Canada
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Insurance
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1 - 100 Employee
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Graphic Designer & Brand Specialist
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Jul 2023 - Present
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Alaia Technologies Inc.
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Software Development
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1 - 100 Employee
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Senior Graphic Designer
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Nov 2016 - Jul 2023
Print and digital design/marketing for internal products, clients and the corporate brand identity. Design lead for the company's Direct Mail products (monthly newsletter, postcards and yearly calendar). Responsible for delivering a monthly publication. Working closely with sales, support, dev and the corporate leadership team. Efficiently able to execute client requests while adhering to project deadlines. Print and digital design/marketing for internal products, clients and the corporate brand identity. Design lead for the company's Direct Mail products (monthly newsletter, postcards and yearly calendar). Responsible for delivering a monthly publication. Working closely with sales, support, dev and the corporate leadership team. Efficiently able to execute client requests while adhering to project deadlines.
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BitFormations Inc.
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Software Development
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1 - 100 Employee
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Graphic Designer
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Mar 2016 - Jun 2016
Created concepts/mockups for a website redesign. Interpreted user-friendly functions for the client’s website. Designed digital banners and web page layouts. Created concepts/mockups for a website redesign. Interpreted user-friendly functions for the client’s website. Designed digital banners and web page layouts.
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Smudge Designs
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Design Services
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1 - 100 Employee
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Graphic Designer
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Sep 2015 - Jan 2016
Designed wedding stationary and event invitations. Responsible for production (paper sourcing, printing, cutting, colour matching). Designed and created colourful concepts for greeting cards. Assisted in client meetings; creative direction and documentation. Designed wedding stationary and event invitations. Responsible for production (paper sourcing, printing, cutting, colour matching). Designed and created colourful concepts for greeting cards. Assisted in client meetings; creative direction and documentation.
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Mediaplanet
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Sweden
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Advertising Services
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300 - 400 Employee
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Graphic Designer
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Jun 2015 - Sep 2015
Designed and managed editorial content. Executed projects successfully from print to digital stage. Worked with the creative and production teams to carry out conceptual design layouts. Designed and managed editorial content. Executed projects successfully from print to digital stage. Worked with the creative and production teams to carry out conceptual design layouts.
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GLOW Magazine
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Greece
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Book and Periodical Publishing
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1 - 100 Employee
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Graphic Designer
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Dec 2014 - Dec 2014
Executed important creative decisions reflecting on the overall design of the magazine. Layout design, photo research and superior knowledge of typography. Assisted on editorial photo shoots. Adapted layouts to support bilingual copy. Executed important creative decisions reflecting on the overall design of the magazine. Layout design, photo research and superior knowledge of typography. Assisted on editorial photo shoots. Adapted layouts to support bilingual copy.
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Art Intern
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Jun 2013 - Sep 2013
Executed important creative decisions reflecting on the overall design of the magazine. Layout design, photo research and superior knowledge of typography. Assisted on editorial photo shoots. Adapted layouts to support bilingual copy. Executed important creative decisions reflecting on the overall design of the magazine. Layout design, photo research and superior knowledge of typography. Assisted on editorial photo shoots. Adapted layouts to support bilingual copy.
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Education
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OCAD University
Bachelor of Design, Graphic Design