Experience

FullyCharged.SHOW & Everything Electric

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Event Operations Manager

  • Oct 2022 - May 2023

  Godalming, England, United Kingdom - Event Operations lead for Fully Charged LIVE UK South 2023, the world’s number one Home Energy and Electric Vehicle Show with 26K attendees - Main contact for all exhibitor logistics and communications - Managed all venue logistics, catering, and contractors including exhibition services provider



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Director of Sales Events, EMEA

  • May 2019 - Dec 2019

  London, United Kingdom - Manage events for our top enterprise customers in EMEA; programmes include executive dinners, speaker series reception, third party events, etc. - Partner with Sales and Business Development teams to identify key event programmes that drive the most impact for Enterprise teams - Lead programme execution from concept through completion; coordinate with key internal stakeholders, meeting facilitation, internal and external communication, timeline management, vendor management, event… Show more - Manage events for our top enterprise customers in EMEA; programmes include executive dinners, speaker series reception, third party events, etc. - Partner with Sales and Business Development teams to identify key event programmes that drive the most impact for Enterprise teams - Lead programme execution from concept through completion; coordinate with key internal stakeholders, meeting facilitation, internal and external communication, timeline management, vendor management, event logistics, and budget management Show less



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Director, Strategic Events UKI

  • May 2015 - Feb 2018

  London, United Kingdom - Led a variety of strategic and customer events as part of the UKI Marketing Team - Events included customer/prospect events such as breakfast meetings and half-day conferences, sponsorship at third party trade shows, and support for Salesforce World Tour London (Salesforce’s largest UK event with over 10,000 attendees) - Partnered with key stakeholders in Product Marketing, Campaign Marketing, and Sales to create an events strategy that met Salesforce's growth objectives and strategic… Show more - Led a variety of strategic and customer events as part of the UKI Marketing Team - Events included customer/prospect events such as breakfast meetings and half-day conferences, sponsorship at third party trade shows, and support for Salesforce World Tour London (Salesforce’s largest UK event with over 10,000 attendees) - Partnered with key stakeholders in Product Marketing, Campaign Marketing, and Sales to create an events strategy that met Salesforce's growth objectives and strategic initiatives - Managed internal facilities team and outside event agencies to deliver first class events that were reflective of the Salesforce brand

• Director, Executive Programmes EMEA

  • Aug 2012 - May 2015

  London - Led and delivered executive programmes in our top European markets (UKI, France, Germany) - Worked with senior executives, sales VPs, and product managers, to understand requirements, coordinate efforts and deliver on programmes - Programmes included hospitality events for top prospects and customers, executive dinners with C-level customers hosted by Salesforce executives, and third party events including our executive participation at CeBIT - Managed the Executive Programmes at the… Show more - Led and delivered executive programmes in our top European markets (UKI, France, Germany) - Worked with senior executives, sales VPs, and product managers, to understand requirements, coordinate efforts and deliver on programmes - Programmes included hospitality events for top prospects and customers, executive dinners with C-level customers hosted by Salesforce executives, and third party events including our executive participation at CeBIT - Managed the Executive Programmes at the Salesforce World Tours in London, Paris, and Munich; programmes included an executive lunch, networking lounge, and sessions for 100-200 top executives

• Director, EMEA Strategic Events

  • Aug 2011 - Jul 2012

  London, United Kingdom - Managed the Cloudforce EMEA Tour with events in London, Paris and Germany; events took place 1-2 times per year with attendees of 1500-5000+ - Responsible for programme and budget management (budgets over $2M with various currencies), meeting facilitation and internal communication, target audience acquisition, vendor management, analysis and reporting of programme initiatives - Partnered with internal Marketing teams (Product Marketing, Web, Creative, Press) in Europe and HQ (San… Show more - Managed the Cloudforce EMEA Tour with events in London, Paris and Germany; events took place 1-2 times per year with attendees of 1500-5000+ - Responsible for programme and budget management (budgets over $2M with various currencies), meeting facilitation and internal communication, target audience acquisition, vendor management, analysis and reporting of programme initiatives - Partnered with internal Marketing teams (Product Marketing, Web, Creative, Press) in Europe and HQ (San Francisco) to manage event execution - Supported other high-visibility strategic events in Europe that aligned with corporate strategy

• Senior Events Marketing Manager, EMEA

  • Mar 2010 - Aug 2011

  London, United Kingdom - Relocated to London in March 2010 to join the EMEA Marketing Team. Primarily focused on executing Cloudforce events in the UK, France and Germany - Worked with regional Marketing teams to deliver a 12-city road show across Europe

• Senior Events Marketing Manager

  • Dec 2005 - Mar 2010

  San Francisco Bay Area - Managed product launches, developer events, and incentive trips as part of the Strategic Events Team - Worked on the Keynote Production team to support several executive keynote presentations with our CEO and top Salesforce Executives - Responsibilities included speaker management, backstage and rehearsal support, VIP seating and coordination with production companies on overall technical specifications - Worked on Dreamforce (user conference) team for three years to manage key areas… Show more - Managed product launches, developer events, and incentive trips as part of the Strategic Events Team - Worked on the Keynote Production team to support several executive keynote presentations with our CEO and top Salesforce Executives - Responsibilities included speaker management, backstage and rehearsal support, VIP seating and coordination with production companies on overall technical specifications - Worked on Dreamforce (user conference) team for three years to manage key areas of conference including branding, internal product showcase, and sponsors - Partnered with internal Marketing teams (Product Marketing, Web, Creative Press & Analyst Relations) to manage event execution - Collaborated with external vendors on all event logistics and budget management - Prepared materials to facilitate weekly meetings with executives and cross-functional teams



Burrill & Company

• Project Manager, Events

  • Apr 2005 - Dec 2005

  San Francisco Bay Area - Led internal and external meetings at various locations worldwide for one of the biotechnology’s leading venture capital firms - Provided marketing support for the Burrill Media Group to increase the quality of Burrill & Company’s branding at conferences and meetings



Woodberry Events, Inc.

• Project Manager

  • Apr 2002 - Apr 2005

  San Francisco Bay Area - Managed and led conferences, meetings and incentive trips for corporate clients with budgets in excess of $2 million - Responsibilities included site research, budget management, vendor relations, branding, catering, and team leadership - Programmes included an incentive trip for 700 attendees to Hawaii, a 10-city road show throughout the United States, and managing an exhibit hall for a sales conference of 2000 attendees in Las Vegas



Sharp Events

• Events Services
• 1 - 100 Employee

• Operations Coordinator

  • Apr 2000 - Oct 2001

  San Francisco, California, United States - Organise all logistics for conferences and events. Responsibilities include hotel and vendor selection, registration, food and beverage management, tour planning, transportation arrangements and entertainment selection. - Manage registration for conferences, sporting events and meetings. Major activities include development of online registration websites, report generation, and customer service support.



California Host

• United States
• Events Services
• 1 - 100 Employee

• Event Associate

  • Jun 1999 - Mar 2000

  San Francisco, California, United States - Assist with the planning and execution of special events, meetings and conferences - Create proposals, budgets, and contracts for a variety of clients - Research and manage vendor resources - Provide on-site support for local tours, transportation, dine-arounds and off-site events